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house pricing and search results: Is $100 really worth it? Can it cost you a showing or sale? - 02/18/10 07:55 AM
We have seen this pricing method in almost every aspect of marketing. Product pricing ending in 99 cents, gasoline ending in 9/10ths, and housing at $ XXX,900. All of this in an effort to make the price “look” more affordable. Is it fooling anyone? Well, yes. Maybe you!
Let’s take a moment to think about this. There are real estate price points where this method can hurt your marketing. One of the biggest is $199,900. How do we perform our searches when looking for a property to suit a Buyer Client? We search in price ranges, some dollar amount to another. … (10 comments)

 
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Todd MacMillan, ABR, GRI, SFR

Georgetown, KY

More about me…

MacMillan Real Estate

Address: P.O. Box 1373, Georgetown, KY, 40324

Office Phone: (502) 542-0647

Cell Phone: (502) 542-0647

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