chicago: Black Swans and the Importance of Networking - 08/04/08 06:04 PM
In Nassim Nicholas Tassib's landmark work 'The Black Swan', he defines a black swan as 'a large-impact, hard-to-predict and rare event beyond the realm of normal expectations'.  
The term's origin lies in the popular conception, prior to the 17th century discovery of the same in Australia, that black swans did not exist.
I'll … (7 comments)

chicago: 4 "Musts" to Improve ROI on Direct Mail Campaigns - 06/01/08 02:30 PM
If direct mail didn't work, nobody would use the medium.  Look through your mail - huge, multinational companies use direct mail every day.  So should you. 
If you think you're smarter than the marketing gurus at Microsoft, Apple, AT&T and thousands of other companies, you're dead wrong.
But, improperly implemented direct mail … (14 comments)

chicago: 5 Tips for Effective Networking - 05/27/08 03:56 PM

The Internet is a great tool for attracting and servicing clients, but I see it as a supplement to in-person networking, NOT a substitute.
Our agents often ask how they should most effectively network.  Among other suggestions, here are some tips I always offer.
1)  Looking for clients?  Skip the real estate … (12 comments)

chicago: What I Learned at Broker Open Houses Today - 05/13/08 06:01 PM
In Chicago, Tuesdays are the day that most broker open houses are held.

Our company is getting ready to launch a marketing campaign in Chicago's Urkainian Village neighborhood and, wanting to get a better feel for the submarket, I attended four broker open houses today.
I was very pleased with what … (8 comments)

chicago: Excellent Green Home Remodeling Resources - 05/07/08 06:18 PM

The City of Chicago provides some fantastic resources for homeowners to turn to when thinking of green remodeling.
A series of six guides has been produced by the Department of the Environment to assist homeowners with frequent questions that arise in the remodeling process:
Baths and Laundry - Energy and water efficiency
Building Envelope - Modern green … (3 comments)

 
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Chicago, IL
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