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search engine optimization: SEO Does Not Have to Get Ugly - 04/16/11 12:07 PM
I did not notice this until John Allen, who is a buddy but also happens to be a competing Realtor for Google rankings in Sarasota, brought it to my attention. Our local newspaper, the Sarasota Herald Tribune, has a blog section called Inside Real Estate. The blog author does a great job of keeping residents of Sarasota, Florida on what is happening in the real estate market. He writes about interesting sales, market updates, new listings, lending and bank news, real estate brokerages going out of business, Realtors moving firms, and a whole bunch of other interesting stuff.
He wrote a … (1 comments)

search engine optimization: How to Find Great Keyword to Target on Your Website - 11/17/10 07:03 AM
Are you looking to generate more traffic to your real estate website? How do you know what phrases to target? What phrases generate the most searches?
Google Keyword tool is a useful tool to see what people are searching for as well as get ideas on other phrases to target.

Here is a cropped screen shot of the Google keyword tool page. Here I searched for "Sarasota real estate". There are 3,600 global monthly searches and 2,900 local monthly searches. Google also gives you similar phrases and their search volume as well. You can also see trends in searches. This … (5 comments)

search engine optimization: Want Your Site To Rank? Build Links - View Longtail SEO Test - 11/10/10 06:58 AM

 
Recently, I asked a few people around Activerain if they were up for some link trading ideas. I was a bit surprised by how few people were interested. Everyone wants their site to rank well but it seems like not many people want to build links. One person went for it - thank you. Another person told me that their "marketing guru" thought that getting links was a waste of time. A waste of time? Obviously, that marketing guru does not know much about search engine optimization. Another person had a similar response. Regardless, I appreciate their responses.
If … (3 comments)

search engine optimization: URL: Brand Awareness or Keyword Rich? - 12/01/09 08:35 PM

Should you buy a keyword rich domain name or one that is memorable? People have debated this topic before. Experts on both sides have made compelling arguments.
Personally, I have always liked the keyword rich domain names. It makes me feel like I am doing something right when Google bolds the section of the URL with the phrase you just searched.
My first domain name was thesarasotamls.com which the Sarasota Association of Realtors stole away from me for trademark infringement. That was a bunch of crap but that is the topic of another blog post. My main website that receives … (18 comments)

search engine optimization: Successful Site in 12 Months with Google Alone - 01/29/09 05:29 AM
This article was written by Brett Tabke. According to Wikipedia, he founded Webmaster World which receives over 1 million page views a day. The information was written back in 2002 so it is a little dated however it is still viable today. To read the entire post go here.
I know the following system works 100% of the time with google to attain rankings across a wide range of keywords. This is what I do with clients to build a successful site and has worked every time. The level of success will depend largely on the subject matter, it's potential audience, … (7 comments)

search engine optimization: 6 Tasks to Get Your Real Estate Site to Rank Well in Google - 12/01/08 10:50 AM
Are you trying to get your real estate website to rank well in Google? Here are six tasks that you can do to get your real estate website to rank well.
1. Find a search engine friendly website provider
If you are serious about building a web presence, start with a good foundation. You can always change providers once you have created your website but it is less of a hassle if you just start with a good company from day one. Not all website designers are the same so do your research and get recommendations from existing clients. It is … (9 comments)

 
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Marc Rasmussen - Sarasota Real Estate

Sarasota, FL

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DWELL Real Estate

Cell Phone: (941) 812-6272

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