Listing SOLD To Foreign Buyer That Viewed Online Video Tour - 11/29/07 07:49 PM
Just found out that another property that we highlighted with video has been sold to an international buyer. As others have pointed out, at the end of the day it is the sales of properties that matter. The broker indicted to us that the vidlisting property tour was a key part of the sales process and that the buyer initially was a lead generated from the online video tour.
Video tour in English: http://www.vidlisting.com/player/videopage.asp?vid=ksjffiejfwf4&t=v
This real estate video tour was a success all of the way around in terms of the views => leads => sales process. The video had over 1000 video views in the first twelve day period and … (2 comments)

Are The Needs of Real Estate Brokerages and Other Organizations Being Met By Video Upload Services? - 11/29/07 10:41 AM
Conventional thinking: Go to external video upload site. Upload video. Cut and paste. Hope for visitors. Once I have more than 1 video, manage video content on a "channel" hosted and branded by another company.
New Thinking: The real estate organization has its own real estate video upload and management capability for its employees or members. The service is branded the same as the organization with the same look and feel. It can handle a wide range of selectable rich media content for all visitors, protected content for members, and paid content such as training if required. Implementation is fast … (0 comments)

Distinctive TV - Real Estate Video Meets Luxury Property Marketing - 11/28/07 09:27 PM
Many of you know that Vidlisting.com has been working to develop a dedicated luxury multimedia program for properties across the U.S. and throughout the Americas.
Today, we announced the DISTINCTIVE TV luxury real estate video marketing program at a luxury home marketing training event for the REALTOR Association of Greater Miami and the Beaches (RAMB) in Miami. We're working to develop all of the marketing materials in order to support the new program. We'll also need to integrate this initiative into several other vidlisting.com organizational and international marketing efforts as well as finding a good fit with existing television program in Spanish. 
We also have a domain name specifically for use by … (2 comments)

Introducing Performance Based Pricing For Video Tours In South Florida: If People Don't Watch, You Don't Pay - 11/27/07 06:15 AM
Vidlisting will begin offering performance based pricing for video tours for residential properties in South Florida. We'll be adding other areas in the United States over the next few months.
What Does Performance Based Pricing Mean?
Property videos are actually advertisements. Advertising is generally priced on the actual or anticipated views not the cost of production. 
Performance based pricing shifts the costs of residential real estate video tours from production to marketing success. Instead of paying an upfront flat rate fee for 6 months, you pay only a small variable fee per view. In short, the total costs are in relation to the amount of video views … (4 comments)

Integrating Real Estate Video Content Distribution Across Blog Networks - 11/23/07 09:04 AM
I was using an application the other day that allowed me to insert any image from my hard drive into the document that I was writing. Think of this as a process involving the following chronological points: consent to adding content, search (from within a known but variable set of content choices), addition of the chosen content to my document, and consumption by users of the document.
Consent => Search => Addition => Consumption
Blogs are much like documents and real estate blog networks can be (but not limited to) groupings of like blogs by geography, common themes (commercial, luxury, etc.), … (2 comments)

Real Estate Video: The Myth Of Free SEO Benefits Just For Using The Medium - 11/19/07 09:49 PM
The Myth Examined
Fred Light is one of the most respected real estate videographers in the US. However, we differ on a key point: whether or not video an uploaded real estate video provides some sort of magical SEO benefits just by virtue of the medium. Oddly, lots of other smart people including various A list real estate bloggers also believe that just uploading a property video to youtube or another real estate video site invokes some otherwise unearned Google juice at the expense of other content. Videos clearly do well for Fred but I'd argue that the examples that he … (13 comments)

Loyalty Building Within A Content Network: Finding The Right Range Of Loyal Visitors - 11/03/07 12:16 PM
The Cornerstones of Loyalty Building
If we had only known how important the question that we asked in January 2007 would be, "what type of repeat visitors to our site should we be focusing on?". We decided that a rather fuzzily defined group known as "prospective buyers" should be the focus of our loyalty building work because they really are the catalyst for driving more sales of services.
"Build it and they will come" might be right approach when you don't care exactly who arrives. Than again, buiding a successful general network might be the most difficult type of project … (0 comments)

Milestone: Our First Property Video To Have 1000 Views In Less Than 14 Days - 11/01/07 12:07 PM
Who would have thought that a high end property in Santa Cruz , Bolivia of all places would get more than 1000 views in 12 days?  This video is on track to do exactly that if it continues its current pace thanks to the distribution model that we have put in place for it.
http://www.bienesraicesvideo.com/player/videopage.asp?vid=ksjffiejfwf4&t=v
As of this writing, the video is at 933 views which means that it may well go over 1000 views tonight or early tomorrow.  Where is Obeoman (http://activerain.com/blogsview/176826/Obeoman-Returns-Challenges-Again) when I need him?
Tony
… (0 comments)

Measuring Online User Loyalty And Interest Using Hard Data From Your Website Statistics - 11/01/07 08:01 AM
Hopefully, this post will show people how to glean useful data out of their site statistics. We'll be using our own actual data as the example - therefore all of the analysis is in the context of real estate video.  However, the same techniques can just as easily apply to listings, virtual tours, or blog posts.
Measuring Engagement Is Important But Interest and Loyalty Are the Next Steps
We've previously taked about engagement which is defined as the willingness of a visitor to watch a video (see http://activerain.com/blogsview/163603/Measuring-Online-Engagement-With).  The below data is an extension of the engagement metric as we are analyzing the … (3 comments)

 

A. Grey | Vidlisting.com| Real Estate Video Mentor

Bremerton, WA

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The blog and thinkpad of a real estate video professional. Topics include property tours, software development, advice about technology, consulting, and discussion of conceptual topics. All videos produced by vidlisting.com are produced with professional narration in English, Spanish, and Portuguese.


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