margaret innis: Financial Crisis - NAR official recommends Staging - 09/24/08 07:50 AM
Staging has received the endorsement of NAR's economist Jed Smith.
During the keynote session at the Massachusetts Assn of Realtors Convention 9/22/08
NAR's economist Jed Smith, Managing Director for Quantitative Research, gave 2 pieces of advice to Realtors during this financial crisis:
"Add Value to your services:1. Marketing - realistic pricing2. Staging - how many times do you make a first impression." Jed Smith, Chief Economist & Managing Director for Quantitative Research for NAR.
This was included in part of Jed Smith's powerpoint presentation and live webcast from Washington.
NOTE: Staging is discussed 14 minutes into this video.
UPDATE: This can be … (35 comments)
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margaret innis: Hold my hand! - 07/25/07 11:57 PM
We have been working with our clients since last Wednesday. The clients have a lot going on - they are building their new home and getting the house they currently live-in ready for sale. We have been called in to help them coordinate the prep work so the property will be prepared for actual Staging work on Thursday & Friday. The goal is to get the house on the market this Sunday for open house action! So we hold their hand! They need a cheerleader!!
This home is good - but it could be better. The Sellers understand that there is only 1 chance to make a great first impression. To reach … (7 comments)
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margaret innis: Condo living room - Staging Success UAG 7 days after Staging - 05/13/07 01:14 PM
We are so fortunate to be doing what we love! We help homeowners and Realtors achieve success in the sale of their property. We are the soft voice of moderation as we help a homeowner let go of their collections and decor. Many times misunderstandings may arise when an agent asks the homeowner to "pack up their stuff!" The agent is not mocking the homeowner or their taste. The agent is being pragmatic in helping the homeowner prepare their property for sale. As a Stager, my job is to create a property that has universal appeal, while at the same time honoring the homeowner.
The … (9 comments)
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margaret innis: Please welcome a Realtor who gets it! - 05/10/07 06:05 PM
Active Rain and Stage it Forward and all of you have had a phenomenal impact on Staging in New England. Please take a moment to welcome Phil Tammaro, Realtor.
Phil uses Staging on every listing!
Phil gets how important Staging is to marketing a property. With so much competition out there and Buyers being so very anlytical, Staging gets the buyer emotionally involved in the property. As Phil says, "Staging gets the Buyer to pull the trigger!"
Please give Phil a fabulous Stage it Forward welcome!
… (8 comments)
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margaret innis: Inventory - Take care of your employees! - 04/09/07 10:17 AM
I love having Staging inventory and props for my business because it really creates income for me! It is working for me 24/7/365! How good is that!
It is almost like an employee! Because it is an "employee" it needs health insurance and check ups at the Doctor's office!
This weekend some key pieces were returned - they were not damaged - but did have a few dents. Things get worn and that is OK. How to fix them? Really very easy - and this is done before I wrap them for storage or send them off to a new Staging Project. I attend … (37 comments)
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margaret innis: Driving your passion... - 04/09/07 09:25 AM
Take a look at your passion aka business! It is Monday, taxes are due soon, and we are heading to summer. How has your Staging business been going? Are you focused on your goal? Time to do a Progress Report - be objective!
Are you networking with key people? Are you absent from work?How is your attitude?Do you talk to new people every day about your Staging - via presentations, networking, schmoozing?Is your progress steady, slow or inconsistent?What is your dream, passion - write it down everyday! If something is not working for you - fix it or move on!Are you leading … (3 comments)
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margaret innis: Is it an alarm clock or an invitation? - 03/26/07 07:34 AM
Monday morning! Whoa! I was up till 2:00 AM last night reading active rain! Can't seem to get enough of it!
And now, Monday! How do you get yourself up and at 'em? I attended a conference a few weeks ago and the speaker (I'll have to look his name up) was great! It is very had to get yourself psyched in a negative world and as a small business owner. He said when your alarm clock goes off in the morning do you moan and groan? Or do you look at it as an opportunity to success? Is it a reason … (4 comments)
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margaret innis: Color me Staged! - 03/25/07 10:47 PM
Color is amazng. In real estate especially! Statistics tell us that yellow houses sell faster than other houses!
Are you prepared to discuss color with your homeowners and Realtors?What do you say when Realtors ask you about color?Do you have color chips available for their selection?Do you dismiss any questions regarding color?Is color the differentiator for the house you are currently staging?Is color a business differentiator for you and your Staging business?Have you added color consultations to your staging business yet?Real estate - the business that is dominated by statistics, interest rates, cma's, credit scores, multi-million dollar producers! But what sells the house? Emotion!
And … (5 comments)
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margaret innis: Do you Google? What is your favorite news alert method? - 03/25/07 07:31 PM
Google works great for staging - outside of getting construction notices for fabricated staging for buildings - it also brings some wonderful people to your door!
Craig Schiller (you are fabuousl) via Google Alerts dropped by today - here is the link courtesy of American Chronicle!
Thank you Craig! You are the best for bringing us together!
http://www.americanchronicle.com/articles/viewArticle.asp?articleID=22778
… (7 comments)
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margaret innis: Dance: 10! Looks: 3! - 03/14/07 06:19 AM
Remove dead plants!
Realtors will always need Stagers!
A day in the life of a Listing Agent is tough!
They are ecstatic when they get a listing but have no time to Stage for the photo!
Christmas is over!
Get rid of clutter!
These are MLS photos of new listings in Andover MA for March 14, 2007.
… (5 comments)
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margaret innis: How do you solve the nuisance of trains and highways? - 03/10/07 11:17 AM
They don't make land anymore - Will Rogers.
Houses are being built near highways - exit ramps are in the back yard. Train whistles and train tracks are in neighborhoods of new construction. Homes (not just new construction) need solutions to these nuisances. We have solved this problems in a couple of unique ways - but we need more ideas! Even after a price adjustment, houses on busy streets and near train tracks take 10% longer to sell.
We have tried these ideas:
Radios on 24/7 to classic music station.Water fountains on decks.Shades, curtain treatments to block the view of the 120 car freight train … (10 comments)
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margaret innis: I am Stager! Hear me Roar! - 03/09/07 02:15 PM
I am Stager! Hear me Roar!
As a Stager we love the Staging Work! However, marketing to Realtors is not the easiest because Realtors are hard to change! And Staging is Change! To get Realtors to offer change to their homeowners - Let's take Charge!
And, with thanks to Floyd Wickman and Sweathogs, I offer the following: "If you repeat an affirmation often enough and with enough belief it will become true." Floyd Wickman.
Sounds like the Secret doesn't it? Floyd has an affirmation for Realtors who take his class. I have tweaked it for Stagers. (With thanks to Fran Jeffers!)
I am an Expert Stager. … (10 comments)
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margaret innis: Desperate Builder Loves Staging! - 03/08/07 05:48 PM
Imagine you have a desperate builder calling you. He has problems:
His spec house is still on the market, his "construction insurance" is about to run out and he has hit his bottom line. and calls you to stage the house!
He wants the house Staged last week! You know, I should have done it sooner!
Your stock is already working someplace else so you will need rental. Ok here we go. I dislike using rental. I have several key pieces that work well for me. And I like them working for me - slow months you still get a check. But this builder is … (13 comments)
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