Don't Be A Twitter Snob....or A Twitter Tramp

Ever since Twitter went mainstream, there has been debate among real estate professionals about how to effectively use Twitter, the micro-blogging platform, for networking, prospecting and marketing your business.

Social Media is like owning a magazine, a newspaper or a TV show and while Oprah was into magazines, and booking celebrities through her vast Harpo Network, now you too can leverage the power of media with a free Twitter Account, Facebook fan page and Youtube Channel.

People are people and you can succeed in any niche (mortgages, luxury real estate, foreclosures, investments, pre-construction) with some sound, common-sense social media strategies.

One of the biggest mistakes I see with a newbie Twitter practitioners is the Art of The Twitter Tramp.

The Twitter Tramp thinks that social media is an easy and lazy way to get links and a large fanbase and proceeds to follow every and any person they can find and then posts their own listings or bogus and worthless articles on their twitter feed.

This not only irritates any would-be Twitter Followers (a major faux-pas in social media) but ultimately results in massive attrition as The Twitter Tramp's followers drop off. 

The Twitter Tramp's profile starts to look like this:  

In this example, the Twitter Tramp is following 1,744 Twitter Accounts, but only has 511 Twitter accounts following back....not a good ratio to have.

Conversely, the Twitter Snob is someone who usually has an existing fanbase through other media, or past business such as a CRM list or is someone who is a TV or radio personality that has an existing fanbase.

The Twitter Snob thinks he is "too good" to follow anyone and thinks that the pontification on his chosen subject is good enough to keep his audience enaged.

While this is a common strategy with radio personalities and TV stars, the problem is this method lacks any interaction and the conversation is one-sided. 

(A great example of the Twitter Snob)

The Ideal Twitter Profile is balanced, interactive, lively and offers great content through their tweets. 

Take a look at this profile and reel free to follow Chris as an example.

(His blog is also very good BTW)

Social media is meant to be a fun, effective and easy way to grow your business and allow you to become an authority within your niche.

Treat Social Media like a cocktail party and remember the Golden Rule: Treat Other Like You Would Want To Be Treated.

For more social media tips: check my offsite blog at:
Themarkarcher.com