$600 For Your 15 Seconds of Fame...Are You Merely Spinning Your Marketing Wheels? - 09/29/10 03:18 PM
As if on cue, two weeks after my original post on marketing spam I received a solicitation and engaged in a dialogue which exposes a very common sales tactic that is causing much frustration, disappointment and wasted money on internet "marketing."
This is a bit of a long post, so I've included a link to the hair-raising video piece I recorded to accompany and explain it...and maybe save you a bit of time:     Click here to view the video piece
Below, you will see the email exchange (with names changed to avoid any hassle), with my email replies in boldface:
… (1 comments)

Press Release or Marketing Spam...What Are YOU Paying For? - 09/17/10 08:59 AM
Having written press releases for the better part of the past 10 - 15 years, I'm constantly amazed at what is being sold as a "press release" on the internet.
I'm even more amazed at the hundreds/thousands of dollars being spent on these things with the promise of wide distribution.  It's important to recognize the difference between an actual press release and what is, in effect, an infomercial or marketing spam.
A press release is legitimately newsworthy and is a statement of fact:  who, what, how, when and where.
And sometimes why.
Here is an excerpt from a press release I … (2 comments)