Helping or Hurting? What Your Internal Dialogue Does For Your Business - 03/30/11 02:47 PM
I had a conversation some months back with a real estate agent in Ohio (Geri Waterman) about internal dialogue and her prospecting/marketing efforts.   She had just completed a door-knocking crusade of a neighborhood of 350 homes and was proud – and rightly so – that she had made a multitude of new long-term contacts as well as securing 4 future listings.
She was initially uneasy about knocking on doors for the same reason most people are.  Rejection.  She didn’t want to be “that” person.  You know the one.  I told her it’s easy to not be “that” person…just be yourself.  ”That” … (7 comments)

Are You Having Fun Yet? - 03/25/11 11:29 AM

Because the effects of marketing are a long-term building process, most people get impatient and their marketing efforts become basically an afterthought.
Are you having fun with your marketing?  If you’re not, take time to reassess what it is that you do for a living and the impact you can have on people.   Not just through your work, but how you go about your work.  How you interact with people.
Ironically, it’s often the things that have nothing to do with the actual job at hand that determine how people actually remember you.   Does the plate, bag or box that you get … (0 comments)

FREE Webinars For Those Who Are Seeing No ROI On Internet Marketing - 03/24/11 02:54 PM
Hey Friends, below is a link to the registration page for my free webinars.  If you have been spending a lot of time and money on internet marketing and just don't feel you're getting good ROI, I urge you to attend the Search Engines 101 and Wasting Money webinars in particular.
You will come away with knowledge that will allow you to make better decisions with both your money and your time.
"Seating" is limited, so register today and feel free to email me additional questions you would like to see addressed in the webinar you attend.
Click here to view … (0 comments)

The Double Dip: Another Catalyst for Fear and Indecision? - 03/22/11 01:06 PM
Baskin Robbins is nowhere to be found. This double-dip that is making its way to the national news is serving as a catalyst for more writers to have a negative influence on the market through their own speculation.
The national news typically holds more credibility with people than the local news...to the point of ridiculousness. The national news can report a national trend in the real estate market, while your local market may be the complete opposite of that trend. No matter how much the local news people report what's happening locally, the influence of the national news seems to win … (0 comments)

Your Website = Rome - 03/21/11 04:53 PM
Are you spending money on Internet marketing and finding yourself overwhelmed? Do you feel like you’re spinning your wheels and accomplishing little or nothing in terms of tangible results?
The old adage of keeping it simple is the key.   Clients know my simple philosophy by heart:  All roads lead to Rome…Rome being your website.
The ultimate goal is to earn business through your Internet and traditional marketing efforts…and it takes both.   And that’s where it gets confusing, thanks to the myriad “solutions” available online and the unfortunate promises they make in their sales pitches.
Always remember:  The purpose of your … (2 comments)