marketing: How YOU Can Reach The Top of the Search Engines...The Right Way - 06/10/08 11:07 AM
I'm coaching agents every day on the importance of blogging and how it can help improve your position with the search engines. Consistency is the key and I've got the proof for you.
I'm really big on "practice what you preach," so I've been doing exactly that...including putting my own inconsistency … (9 comments)
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marketing: Evolving With Online Marketing - 04/23/08 03:02 PM
Now THERE's an original question! Yep, it's not original at all. Many of us ask ourselves that question every day as our dollars fly freely from the safe confines of our respective bank accounts. Many of us are also VERY quick to pull the trigger when something appears to not be … (0 comments)
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marketing: Is Your Online Marketing Working? - 04/23/08 03:00 PM
Now THERE's an original question! Yep, it's not original at all. Many of us ask ourselves that question every day as our dollars fly freely from the safe confines of our respective bank accounts. Many of us are also VERY quick to pull the trigger when something appears to not be … (1 comments)
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marketing: Your Marketing Future - 04/02/08 10:28 AM
Do you want a glimpse at your marketing future in real estate?
Check out this article: http://rismedia.com/wp/2008-04-01/dont-let-the-client-get-away
Technology is making some amazing things possible both now and in the foreseeable future. Some incredible things are on the way that can potentially make your work as a real estate professional just a tad easier.
As … (5 comments)
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marketing: What's In A Name? - 04/02/08 08:54 AM
I have a very common name. Just Google "Mark Boyd" and you'll find out that I was born in 1562, I'm a bicycling expert, I'm the associate professor of the Department of Computer Science at the University of North Carolina at Asheville, and I'm a professional soccer player with Barrow AFC.
Of … (5 comments)
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marketing: How To NOT Become Junk - 04/02/08 08:34 AM
One of the most fascinating things in the evolution of sales is the pollution of sales tools. Name one good communication tool for salespeople, and I can guarantee that tool has been abused.
The Do-Not-Call List exists because there have been too many people over the years who have abused the privilege … (2 comments)
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marketing: FREE Mortgage Calculator For Your Website!! - 03/22/08 03:04 PM
WOW! This is really nice. Dave Conklin, one of the co-founders of the company I work for (GetMyHomesValue.com), found a great free mortgage calculator that you can add to your website.
Click on the link below to check it out. There are a lot of options available for a fee, but "fee" … (2 comments)
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marketing: My Webinars - You're Invited - 03/07/08 03:09 PM
Since quite a few of you have asked, I wanted to give you the links to register for my live webinars. They're totally free and I do them twice a week, with new topics. I hope you all can make it, and I will try to post a new invitation each … (2 comments)
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marketing: Have You Reminded Your Database About Daylight Savings Time? - 03/06/08 09:22 AM
This reminder was emailed to me by Gary Rossignol of Cincinnati, OH, who REALLY understands what follow-up is all about.
Check it out: http://www.realestateecards.com/forward/grossignol
Remember...don't take anything for granted. I have Daylight Savings Time marked on my calendar at home, on my calendar at work, on my pocket PC...and guess what? I … (4 comments)
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marketing: How To Attract Buyers - 03/05/08 03:40 PM
Do you need buyers? Do you want to have fun? I've got your solution here. A Tour of Homes.
Use an email campaign, direct mail or an ad in the newspaper to advertise a "Tour of Homes." What you will do is use your own Minivan/SUV, or rent a vehicle where … (1 comments)
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marketing: Do You Need Buyers? - 03/05/08 03:39 PM
Do you need buyers? Do you want to have fun? I've got your solution here. A Tour of Homes.
Use an email campaign, direct mail or an ad in the newspaper to advertise a "Tour of Homes." What you will do is use your own Minivan/SUV, or rent a vehicle where … (3 comments)
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marketing: How To Attract Buyers - 03/05/08 03:38 PM
Do you need buyers? Do you want to have fun? I've got your solution here. A Tour of Homes.
Use an email campaign, direct mail or an ad in the newspaper to advertise a "Tour of Homes." What you will do is use your own Minivan/SUV, or rent a vehicle where … (1 comments)
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marketing: Consider the Source - 02/28/08 08:47 AM
Do you hate email drip campaigns? A lot of agents do, and in my opinion it's for the wrong reasons. In the court of opinion, I always go by the rule "Consider the Source."
If someone tells you email drip campaigns don't work, don't take it at face value. Consider the … (4 comments)
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marketing: And YOU Are...? - 02/26/08 10:36 AM
How many times have you found yourself in a situation where someone remembers you...and you can't remember their name? Crazy as it seems, details like remembering names will truly help you stand out from your competition...and help THEM remember YOU.
I've always been a stickler for remembering names because mine … (12 comments)
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marketing: And YOU Are...? - 02/26/08 10:35 AM
How many times have you found yourself in a situation where someone remembers you...and you can't remember their name? Crazy as it seems, details like remembering names will truly help you stand out from your competition...and help THEM remember YOU.
I've always been a stickler for remembering names because mine is so … (0 comments)
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marketing: Business Card Power - 02/25/08 02:58 PM
Did you know just how powerful your business card is? Okay, I'm sure you know, but I would be willing to bet that you'll find some good ideas you didn't think of when you follow this link:
http://activerain.com/blogsview/390542/Everything-You-Need-To
Is your business card in Braille? Do you use it to promote your presence online? … (3 comments)
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marketing: Understanding Real Estate Trends - 02/25/08 09:00 AM
The events of the past 13 years have had a profound inpact on how we do business as real estate professionals. Namely, the advent of the internet is having more and more of an impact on real estate trends.
I found this graph below on one of my favorite real estate … (6 comments)
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marketing: Referrals & How to Build Them - 02/22/08 09:03 AM
"One of the most inexpensive and effective forms of marketing yourself is networking. Many people realize this, but few do it well."
This is the opening line in an RISMedia article I read this morning (great piece by Kelle Sparta). I make no bones about the fact that I believe fear … (4 comments)
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marketing: Easy Birthday Reminders! - 02/22/08 08:43 AM
I just HAVE to share this with all of you! I received it in an email yesterday from Felicia Novak, an agent in Nevada.
You all know how important it is to find out important dates in the lives of all of the people in your database, and this is an easy … (4 comments)
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marketing: Seducing The Fickle Public - 02/21/08 09:57 AM
Everything is coming full circle. Sexy hooks and flashy credentials basically raise skepticism with the general public anymore. It has been said many times before that the general public is quite fickle. More and more that is changing.
There will always be a fickle element to the general public because, hey, … (1 comments)
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marketing: Are You Great? - 02/21/08 08:37 AM
What really sets you apart from your competition? What do you do better that would make someone choose you over someone else?
Every year at this time RISMedia does their annual Realtors On The Rise search, and in reading the criteria of their search I felt it was something we all … (2 comments)
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marketing: Recognizing A Winner - 02/20/08 03:57 PM
My webinar yesterday was a marketing-and-follow-up focused webinar and the people in attendance asked some great questions and related some powerful experiences. None more powerful than this one from an agent in Missouri:
In her first year in the real estate business she sent a lot of business to a particular loan … (3 comments)
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marketing: 4 Quick Sales Tips - 02/20/08 09:20 AM
I got a great email this morning with these 4 tips I wanted to share with all of you. Click anywhere on them to see the entire article they came from (Cohen & Pratt): Tip 1: Educate your customers.Make sure your focus is not on how great you are and what … (10 comments)
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marketing: Recognizing A Winner - 02/20/08 08:42 AM
My webinar yesterday was a marketing-and-follow-up focused webinar and the people in attendance asked some great questions and related some powerful experiences. None more powerful than this one from an agent in Missouri:
In her first year in the real estate business she sent a lot of business to a particular loan … (1 comments)
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marketing: Market Yourself Effectively - 02/18/08 08:55 AM
In a point-and-click world, there's a lot of emphasis on immediate gratification. If this is your mindset with your marketing efforts, your efforts will fail. Plain and simple.
You might have the occasional moment where the planets align and you get that immediate gratification, but that's the exception and not the … (7 comments)
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marketing: Marketing to Seniors - 02/18/08 08:00 AM
I've had quite a few agents recently ask me for advice for marketing to senior citizens. Over the weekend, I received an article by email that I think really sums it all up really well.
There are some great pointers in the article, including a reminder that the senior population is more … (4 comments)
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marketing: The Successful Person - 02/15/08 03:40 PM
Just wanted to share one of my favorite quotes with you before the weekend...
"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will."
- Vince Lombardi, former NFL Coach and winning coach in the first two … (3 comments)
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marketing: Come Out On Top...Online! - 02/15/08 10:35 AM
It's not rocket science. It's easy. All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency. I also believe in leadership by example. And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog … (11 comments)
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marketing: How To Come Out on Top...ONLINE! - 02/15/08 10:18 AM
It's not rocket science. It's easy. All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency. I also believe in leadership by example. And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog … (5 comments)
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marketing: How To Be Unforgettable, version 1.0 - 02/14/08 12:15 PM
A picture can be worth a thousand words...or more.
I came across this website today for a Keller Williams agent in Virginia named Barry Brown. When you scroll down on his home page, you see this lovely picture:
The caption reads: Has your house been sitting on the market too long? … (2 comments)
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marketing: Performance Enhancing Substance - 02/14/08 09:57 AM
I wanted to share this wonderful response I got to my blog post this morning titled How To Be Found Online. The post focused on the fact that social networking and online presence is meant to enhance or augment your other efforts, not necessarily replace them. Direct contact with your database … (1 comments)
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marketing: How To Be Found Online - 02/14/08 08:09 AM
One of the most common issues I come across with agents and their online presence is total dissatisfaction with social forums. Most agents who express this simply don't understand the role social forums play in the big picture. In addition, they tend to believe that social forums, lead generation and the … (7 comments)
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marketing: 3 Questions to Help Your 2008 (or any year for that matter) - 02/13/08 02:06 PM
I've had quite a few people ask about this and it's something I always use as a gauge with my agents. It's really a great way to keep your efforts in check. Periodically (really as often as you want), ask yourself these three questions:
How many transactions do I realistically expect in … (0 comments)
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marketing: How To Make YOUR Emails Stand Out and Get Them Read - 02/13/08 01:52 PM
I read another great article from RISMedia today, called "Permission-Based Email Marketing - What Home Buyers and Sellers Are Reading."
It goes in depth about how to get your emails read by your clients and prospects amid the flood of other emails (both good and spam) that they receive on a daily … (3 comments)
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marketing: WHY DIRECT MAIL SUCKS - STOP PLAYING GAMES - 02/12/08 08:50 AM
Actually it doesn't really suck. That was another cheap ploy to get you to read my blog.
What DOES suck is the way direct mail tends to be manipulated, which leads to the overall perception that it is no good and basically a waste of time.
I saw a disturbing article this morning … (5 comments)
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marketing: How To Stay Top-Of-Mind With Your Prospects - 02/11/08 10:55 AM
I hope all of you had a wonderful weekend!
I got another article from RISMedia to share with you, which covers perhaps the most important determining factor of your success (along with how well you service your prospects and clients)...maintaining top-of-mind awareness with your entire database.
It is most easy when you have … (3 comments)
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marketing: "Don't Watch, Read or Listen to the News If You Can't Handle The News" - 02/08/08 08:16 AM
There's not a week that goes by that I don't encounter an agent who uses "The market is bad" as an excuse for inactivity. There's also "I'm waiting for the market to stabilize."
I've referenced these phrases in previous blogs, so please forgive the redundancy. Phrases like this (in the aforementioned contexts) … (1 comments)
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marketing: Brian Bosworth, Real Estate Agent...Learn from Him - 02/07/08 11:09 AM
Remember Brian Bosworth? The University of Oklahoma football player who went on to play pro football for the Seattle Seahawks?
He is a real estate agent in Malibu, CA.
I discovered this by accident when I looked him up online today for reference for today's blog post. You see, I never was … (0 comments)
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marketing: A Dollar and a Dream - 02/06/08 03:25 PM
"America is just the greatest place to be if you have a dollar and a dream." - Cy Curnin, lead singer of 80's pop band The Fixx, in reference to his successful hat business.
Every day brings new people into your life. Every person brings a potential new relationship and a potential … (3 comments)
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marketing: Need Help Finding Buyers? - 02/06/08 01:33 PM
Here's a tip for you if you need buyers:
Map out a reasonable commuting distance from the property (this is different for every area, so use your own educated discretion) and list the major corporations and universities.
Call their Human Resources dept (find the name of the department head first, if you can) … (3 comments)
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marketing: Where Is the Finish Line? - 02/06/08 09:32 AM
Bigger, better, faster, more.
Nothing is ever enough.
Where is the finish line? The cemetary?
I'll sleep when I die? I plan on sleeping tonight, thank you.
Every new year we set new goals for ourselves and every year we tend to want to do BETTER than we did last year. Of course, we all … (3 comments)
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marketing: Is Your Job Controlling You? - 02/06/08 09:31 AM
Bigger, better, faster, more.
Nothing is ever enough.
Where is the finish line? The cemetary?
I'll sleep when I die? I plan on sleeping tonight, thank you.
Every new year we set new goals for ourselves and every year we tend to want to do BETTER than we did last year. Of course, we all … (0 comments)
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marketing: Technology: Bringing Real Estate Back To Its Roots - 02/05/08 12:11 PM
The internet has created an amazing dynamic not just in real estate, but sales in general. There are those who are resistant to it and continually fight against it; then there are those who embrace it.
As far as I'm concerned, technology is bringing real estate (and business in general) back to … (3 comments)
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marketing: Technology: Bringing Real Estate Back To Its Roots - 02/05/08 11:59 AM
The internet has created an amazing dynamic not just in real estate, but sales in general. There are those who are resistant to it and continually fight against it; then there are those who embrace it.
As far as I'm concerned, technology is bringing real estate (and business in general) back to … (0 comments)
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marketing: Reach Out...They're Waiting For YOU - 02/04/08 11:02 AM
I'm a firm believer that if you REALLY believe in what you're doing and are committed to it, good things will happen to you...whether you sell houses or pies:)
A few years back when I was married and living in Louisiana with my now ex-wife, we found out about a community street … (8 comments)
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marketing: Reach Out...They're Waiting For YOU - 02/04/08 09:49 AM
A few years back when I was married and living in Louisiana with my now ex-wife, we found out about a community street market in a town about 10 minutes away from us. Every Saturday, you could go there, set up a table and sell whatever it was you were selling.
Gotta … (4 comments)
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marketing: It Never Hurts To Ask - 02/01/08 09:56 AM
Hey everyone, I wanted to share an email I received last night from Krystine Shonfelt, an agent I have just started working with. Krystine, thank you for allowing me to share this email:
Hi Mark, I just wanted to let you know that I took your advice and called my … (8 comments)
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