online: Consider the Source - 02/28/08 08:47 AM
Do you hate email drip campaigns? A lot of agents do, and in my opinion it's for the wrong reasons. In the court of opinion, I always go by the rule "Consider the Source."
If someone tells you email drip campaigns don't work, don't take it at face value. Consider the … (4 comments)
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online: And YOU Are...? - 02/26/08 10:36 AM
How many times have you found yourself in a situation where someone remembers you...and you can't remember their name? Crazy as it seems, details like remembering names will truly help you stand out from your competition...and help THEM remember YOU.
I've always been a stickler for remembering names because mine … (12 comments)
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online: And YOU Are...? - 02/26/08 10:35 AM
How many times have you found yourself in a situation where someone remembers you...and you can't remember their name? Crazy as it seems, details like remembering names will truly help you stand out from your competition...and help THEM remember YOU.
I've always been a stickler for remembering names because mine is so … (0 comments)
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online: Business Card Power - 02/25/08 02:58 PM
Did you know just how powerful your business card is? Okay, I'm sure you know, but I would be willing to bet that you'll find some good ideas you didn't think of when you follow this link:
http://activerain.com/blogsview/390542/Everything-You-Need-To
Is your business card in Braille? Do you use it to promote your presence online? … (3 comments)
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online: Referrals & How to Build Them - 02/22/08 09:03 AM
"One of the most inexpensive and effective forms of marketing yourself is networking. Many people realize this, but few do it well."
This is the opening line in an RISMedia article I read this morning (great piece by Kelle Sparta). I make no bones about the fact that I believe fear … (4 comments)
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online: Easy Birthday Reminders! - 02/22/08 08:43 AM
I just HAVE to share this with all of you! I received it in an email yesterday from Felicia Novak, an agent in Nevada.
You all know how important it is to find out important dates in the lives of all of the people in your database, and this is an easy … (4 comments)
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online: Seducing The Fickle Public - 02/21/08 09:57 AM
Everything is coming full circle. Sexy hooks and flashy credentials basically raise skepticism with the general public anymore. It has been said many times before that the general public is quite fickle. More and more that is changing.
There will always be a fickle element to the general public because, hey, … (1 comments)
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online: Are You Great? - 02/21/08 08:37 AM
What really sets you apart from your competition? What do you do better that would make someone choose you over someone else?
Every year at this time RISMedia does their annual Realtors On The Rise search, and in reading the criteria of their search I felt it was something we all … (2 comments)
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online: Recognizing A Winner - 02/20/08 03:57 PM
My webinar yesterday was a marketing-and-follow-up focused webinar and the people in attendance asked some great questions and related some powerful experiences. None more powerful than this one from an agent in Missouri:
In her first year in the real estate business she sent a lot of business to a particular loan … (3 comments)
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online: 4 Quick Sales Tips - 02/20/08 09:20 AM
I got a great email this morning with these 4 tips I wanted to share with all of you. Click anywhere on them to see the entire article they came from (Cohen & Pratt): Tip 1: Educate your customers.Make sure your focus is not on how great you are and what … (10 comments)
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online: Market Yourself Effectively - 02/18/08 08:55 AM
In a point-and-click world, there's a lot of emphasis on immediate gratification. If this is your mindset with your marketing efforts, your efforts will fail. Plain and simple.
You might have the occasional moment where the planets align and you get that immediate gratification, but that's the exception and not the … (7 comments)
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online: Come Out On Top...Online! - 02/15/08 10:35 AM
It's not rocket science. It's easy. All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency. I also believe in leadership by example. And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog … (11 comments)
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online: How To Come Out on Top...ONLINE! - 02/15/08 10:18 AM
It's not rocket science. It's easy. All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency. I also believe in leadership by example. And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog … (5 comments)
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online: How To Be Unforgettable, version 1.0 - 02/14/08 12:15 PM
A picture can be worth a thousand words...or more.
I came across this website today for a Keller Williams agent in Virginia named Barry Brown. When you scroll down on his home page, you see this lovely picture:
The caption reads: Has your house been sitting on the market too long? … (2 comments)
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online: Performance Enhancing Substance - 02/14/08 09:57 AM
I wanted to share this wonderful response I got to my blog post this morning titled How To Be Found Online. The post focused on the fact that social networking and online presence is meant to enhance or augment your other efforts, not necessarily replace them. Direct contact with your database … (1 comments)
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online: How To Be Found Online - 02/14/08 08:09 AM
One of the most common issues I come across with agents and their online presence is total dissatisfaction with social forums. Most agents who express this simply don't understand the role social forums play in the big picture. In addition, they tend to believe that social forums, lead generation and the … (7 comments)
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