So how exactly DO you reach the goal of converting a lead? In my last post, I said I would give you some tips and tricks. Actually, it's pretty basic. The 'tips and tricks' are in the follow up, not the strategy. Sometimes an oldie REALLY is a goody.
Let's focus on buyers, since they are not in any hurry and can take such a long time to convert from Lead to Closing. In some markets, this process can take up to 6 months or more! You've got to have a strategy in place!
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