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lead conversion: Choices for Database Management, Lead Tracking, Lead Generation 2011 - 07/20/11 10:06 AM
Leads leads leads....tracking them is a full time job! Especially in this market, buyers are taking their time waiting for that bottom to fall out. Sellers may want to sell but have no money or equity to do so, so you need a LOT of sellers in your pipeline!
In order to succeed in this market, you MUST know who is on your A list so you can put a lot of energy and attention toward them. When someone moves to an 'A' client spot, you must contact them immediately. You probably have a system like this in place, but do … (1 comments)

lead conversion: ALERT! The Purpose of a Lead Management System is.....CONVERT! It is NOT for Data Storage!! - 10/04/10 01:01 PM
In my last post about lead management, I identified the top 3 things your lead management system should do. If you can't do this with your current lead management system, then you are not going to produce the results you should be. Leads cost money; in effect, not following up is flushing money away. Thousands upon thousands of companies exist in hopes that YOU will be the next Realtor to flush your money down the toilet into THEIR bank account, while you cross your fingers for a closing. Goal for upcoming year: Just say NO to dumb dumb lead management!
1. … (0 comments)

lead conversion: Can Your Lousy Lead Generator Get Better? - 09/20/09 07:19 PM
YES It Can!
As a Real Estate Virtual Assistant, I see Realtors who succeed and grow with a Lead Generation System, and those who utilize it for a few months and then give up. What's the difference? A worthwhile Lead Generation System does not just produce leads! It also educates/enables you to log those leads, sort them easily according to motivation, and convert them. Conversion is KEY. If leads are coming in but not turning into face to face interaction, then they are useless. No one is going to buy or sell a home via email, voicemail, or text message!
(15 comments)

lead conversion: What Are Your Statistics for New Business? - 03/25/09 01:38 PM
According to the NAR 2007 Member Profile, Realtors® receive a median of 25 percent of their business from previous customers and clients, which means that three out of every four clients come from new leads.

Did you track the source of your closed transactions in 2008?Did they come from advertising, online presence, a referral, an open house or a listing call? If you know the source of your leads, good for you! Now the challenge is to change that statistic, so that your marketing costs are lower in 2009 but new leads continue to come in.
You haven't a clue? It's not too … (3 comments)

 
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Markelle Harden Real Estate Virtual Assistant

Charlotte, NC

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