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lead tracking: ALERT! The Purpose of a Lead Management System is.....CONVERT! It is NOT for Data Storage!! - 10/04/10 01:01 PM
In my last post about lead management, I identified the top 3 things your lead management system should do. If you can't do this with your current lead management system, then you are not going to produce the results you should be. Leads cost money; in effect, not following up is flushing money away. Thousands upon thousands of companies exist in hopes that YOU will be the next Realtor to flush your money down the toilet into THEIR bank account, while you cross your fingers for a closing. Goal for upcoming year: Just say NO to dumb dumb lead management!
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lead tracking: What Are Your Statistics for New Business? - 03/25/09 01:38 PM
According to the NAR 2007 Member Profile, Realtors® receive a median of 25 percent of their business from previous customers and clients, which means that three out of every four clients come from new leads.

Did you track the source of your closed transactions in 2008?Did they come from advertising, online presence, a referral, an open house or a listing call? If you know the source of your leads, good for you! Now the challenge is to change that statistic, so that your marketing costs are lower in 2009 but new leads continue to come in.
You haven't a clue? It's not too … (3 comments)

 
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Markelle Harden Real Estate Virtual Assistant

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