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Just a thought...are you highlighting the fact that mortgages are getting harder and harder to obtain, and the qualification standards are changing almost daily, when you have a hesitant buyer? You should be using this information to separate your leads from the ready and the un-ready. The un-ready say they've never had a problem getting a loan, and their bank has already given them a pre-qual letter, but they don't want to compare lenders or get another good faith estimate until they find the right house. RED FLAG!!
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