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referrals: Contests: Winning Email Opens and Referrals Through Giveaways - 06/16/10 12:05 PM
We hear the word all the time: Referral. We post it at the end of our emails 'Never too busy for your REFERRAL'. Does the mere mention of the word turn your friends, family, and past clients into referral robots for you? I think not! So how can you increase your referral rate? How can your need for referrals stay with everyone you know, every day?
I've found a niche that works: Contests! Contests are not the same as gifts. If you offer to give your best cheerleaders something in return for their referrals, they're more likely to keep up the … (2 comments)

referrals: The Case for Realtor Preview Tours - 06/06/09 12:04 AM

My company recently started sponsoring a local Realtor preview tour. We gather up to 10 agents to meet at at a local coffee cafe, we board our bus, and Realtors preview each others listings, giving feedback, and leave cards so the sellers know that agents came through and saw the home.
Sponsors (real estate service providers) pay for the executive van, organize the submission/order of homes on tour, provide the treats, the feedback forms for the other agents to fill out and return to the listing agent, AND give the listing agent a front yard sign for the listing voted … (5 comments)

referrals: ONE FREE THING to Gain New Leads in 2009 - 02/16/09 07:39 PM
Technology is advancing at the speed of light, or so it seems. Just when you think you've bought the most advanced lead capture system, paid someone for SEO for top ranking in Google, BAM! Something else catches your eye in that Realtor magazine or at your local office meeting.
The best thing you can do when comparing or considering new products to help manage your business is this: WAIT. Think about it. Breathe. Chart it. Compare it's main function with your main goals - is it even in the same category? As the Real Estate industry itself has suffered some setbacks and slow … (6 comments)

 
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Markelle Harden Real Estate Virtual Assistant

Charlotte, NC

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