Marketing Maestro's Education Marketing Blog

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Industry Observer - Digital and Direct Response Marketing

ARCHIVED BLOG POSTS

2008 

7 Comments
Every sales person I know wants more leads. Unfortunately, the number of leads is only half of the equation.  The number to focus on is your conversion rate.  Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of sales.  ...
07/31/2008

3 Comments
How many people have a say in your marketing plans? Your creative? Your strategy? For a great example of how a simple idea can get messed up by having too many people providing creative direction without clear goals and objectives take a few minutes and watch this video. Everyone can be a marketi...
07/29/2008
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