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lead generation: Lead Generation Strategies – Live on BlogTalkRadio - 03/16/10 05:02 PM
At the end of my post on Education Marketing I invited everyone to tune in for my continuing education marketing story.  Well, now you can really "Tune-In"...
Through the power of networking I was asked to join the founder of the LinkedIN group .eduMarketer with a new radio show.  The show will cover many topics related to marketing educational products, services and programs.  While we will focus on the education industry many of the ideas and strategies apply to real estate and other industries which rely on lead generation activities.
Please join us live on Blog Talk Radio for the first … (2 comments)

lead generation: Real Estate Leads - 07/31/08 02:28 PM
Every sales person I know wants more leads. Unfortunately, the number of leads is only half of the equation.  The number to focus on is your conversion rate.  Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of sales.  Most of the time these sales people are in the wrong job and don't realize it.  These folks just want to take orders and have the sales come to them.  We use the term 'sales leads’ for a reason.  A sales person needs to 'lead’ the prospect … (7 comments)

lead generation: Beware of online lead generation - 11/13/07 09:23 PM
We do a lot of online lead generation to run our business.  I thought it was worth sharing the performance or lack there of for one of the companies we recently used to generate leads.  If you come across a company named Data Champs run the other way.  Not only are their leads one of the worst quality I have seen they are unprofessional to work with in trying to resolve the issues we experienced.
If you use online lead generation in your business I would be happy to point you towards legitimate providers if you are interested.
 
 
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Josef Katz {Marketing Maestro}

Manhattan, NY

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Education Marketing and Direct Response Marketing

Address: New York, NY, 10024

Cell Phone: (201) 921-3292

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