Buyer Demographics: Marketing, Media and Working Women - 11/29/06 06:23 AM
Brace yourself as I go out on a limb... Typically, it's the female portion of a household that does most of the legwork and the first round of decision-making when a new home is sought. The woman usually does the initial calling, makes first contact with agents, scours the home
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As the Holidays Approach: Low-Cost, High-Impact Suggestions for Give-Aways, Promotional Items and Gifts - 11/21/06 07:36 AM
I'm going to be sending out some suggestions to my own clients over the next week, but I thought I'd share a few ideas here with the Active Rain community first. As the holidays approach, you are probably getting a brain-strain trying to figure out how to plan your promotional items for
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Utilizing RSS Feeds as a Collaboration Tool for a Free Online Project Management Service - 11/20/06 01:06 PM
An online collaboration services, Wridea.com offers the convenience of utilizing RSS feeds to collaborate with your project management peers. For example, if you and I were working on a project together using this free service, and you had a brainstorm and added notes to the project, I would be automatically informed via
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Another Online Tool of Merit for Mobile Professionals - 11/20/06 12:52 PM
I try to keep abreast of the cool new online tools that I think may be beneficial to real estate agents, brokers and other entrepreneurs that tend to be mobile. Although this is one that I investigated some time back, I recently reviewed some of my favorites (during a flurry of organization,
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Resources for Paper-Lovers: Low-Tech Organizational Solutions for a High-Tech Industry - 11/16/06 07:59 AM
I've been reading quite a few posts on the importance of technology in Real Estate and the importance of low-tech (classic) service. Heck, I've been writing them too! In the vein of using technology to provide classic service (and classic paper-based tools in this case)... I wanted to share a great resource.
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Home Inspector Uses Tablet PC - 11/13/06 04:57 PM
On the topic of technology that's useful, portable and makes life easier, I thought this story by a home inspector was a great addition! I tripped across this story about a home inspector, Dana Bostick in California that I thought the other tech-lovers here on ActiveRain would like. He's a self-professed
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Writing, Marketing and Technology: It's about the service, not the tools - 11/11/06 02:17 PM
I had a blog comment from Rob Lang today that reminded me that I may appear to be promoting technology for its own sake, which is not really my intent. I'm a writer. That's my first love. That's my calling. I have a professional background in marketing and a personal love of
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Mobile Communications: How Hard Do I Have to Work to Call You? - 11/10/06 04:20 PM
I want to take a moment to talk about the customer service aspects of making it easy to call you. As a real estate agent... your objective is to get people to pick up the phone and dial your number. You don't want ANYTHING to dissuade them. Do you? Then you may
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Make Mine Mobile: Is a Tablet PC For You? - 11/10/06 01:51 PM
If you haven't already looked into a Tablet PC, you probably should. It makes being "mobile" less of an endurance test and more of a joy. I highly recommend a slate because: It's lighter (and who wants to lug around 30 pounds of stuff these days?)It's less obtrusive (clients will think you
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Technology: Yours, Mine and Ours - How I Work and Why I Love My Tablet PC - 11/10/06 12:57 PM
I loved the Treo 600 and my Treo 650 for over two years. I still miss the portability of the device, the flexibility, the ways I learned to push it to the limits (see this Post on the Treo 650), but then I investigated the Tablet PC. I purchased a Tablet PC
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For Real Estate Agents (and Others) Who Love (or Want to Love) a Treo 650 - 11/10/06 12:32 PM
I've noticed several posts around the active rain community by people considering buying a Treo and by those who have one (and love it and couldn't live without it). I thought I'd take a moment to share some of the resources I've created for using the Treo as a mobile office for
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Better Browsing: For the Love of FireFox - 11/09/06 10:57 PM
I love Firefox. I despise IE. I use IE only long enough to ensure that my own webs and my client's site resolve properly using that browser. Then, lickety-split, I'm back to FireFox where I can browse in tabs, where I can worry less about security issues, where I can customize
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Yahoo! and Google Dabble in Real Estate - 11/09/06 10:26 PM
Most of you have probably heard of -- even played with -- the new Yahoo! Real Estate Search Tool, but I'd be willing to bet that very few of you have seen a "sneak peak" of the new Google Real Estate tool. It's still in what I'd call "pre-alpha" -- although I
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Networking... Keeping It In The Family. - 11/09/06 09:22 PM
Ann Guy had an interesting post today about Networking and Family... and about how those closest to you sometimes forget what it is you do -- until after they have hired or recommended someone else to do it. I think she brings home an excellent point in her post. My family still
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Cool (Free!) Tools You Can Use To Improve Your Business: My Favorite Google Offerings - 11/09/06 12:21 AM
I'm a geek. I love the things that make living life online and working in a mobile world... a bit more "cool" than traditional existence. With that said, I wanted to share a handful of my favorite Google tools and offerings for your perusal. Signing up for a Google account means you
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Learn How People Relate to Physical Places, Homes and Objects - 11/08/06 05:26 PM
As a professional real estate agent, broker or relocation specialist, you may be interested to know the complicated attachments people make with physical places and objects. I recently discovered the following free education unit on this particular topic, called "The Meaning of Home." Understanding these relationships may help you to market
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Hired Hands for Writing: Should You Pay "Per Project" or "By the Hour"? - 11/02/06 06:38 PM
The following is pulled from a blog entry I made earlier today on my personal blog to help a fellow writer explain why hiring hourly is a better choice than hiring "per project" in most instances. After posting it, I thought that this group may be interested as well... I got an
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Want an Eye-Catching Way to Promote Yourself with Direct Mail? - 11/02/06 06:49 AM
Are you bored with the same old "tired" farm materials? Do you want innovative and creative... but all you can afford is the service you already have? Is it the same service your competition is using -- or a markedly similar one? There is a way to make your stuff stand out...
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