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creative marketing: Niching Boosts Business in Tough Real Estate Markets - 09/27/07 05:41 PM
I have several clients who are niching their businesses HARD. I've been preaching "niche, niche, niche!" for years, but there's nothing like a tough market to make that niching come to the surface. For those of you who are still looking for a niche in your own market, I want to share some ideas from my current clients...
Super Senior Services
Diana Beam of SmoothMovesForSeniors.com specializes in helping senior citizens and their children with "RightSizing®” their lives. Her reach goes well beyond the real estate portion of her full line of senior services. This long-time Indiana Realtor has joined her real estate savvy … (4 comments)
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creative marketing: Cross-Generational Communication Conundrums: Can You Hear Me Now? - 06/23/07 10:38 PM
Today, I wrote an article on Custom 404 Pages on my "other" blog.
My mother, being a doting parent, cruised over to read my blog on a Saturday afternoon. (I have to be soooo careful what I say, since she does occasionally get a wild hair and read my blog). :O)
So, she read the post and then sent me an email. (My mother does NOT comment on posts -- no matter how often I encourage it). She sends emails -- or she calls. Period.
She tells me that 404 pages do not make her feel stupid, they make her angry.
She explained that … (0 comments)
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creative marketing: Innovative Way to Market Your Blog and Yourself - 01/23/07 04:03 PM
I've come up with a few new ideas to help people market their blog while polishing up the innovation portion of a seminar I'm hosting later this week on Marketing Your Blog.
I thought it would be nice to share one of those ideas here with my Active Rain fellow-bloggers:
Cool "Blog" Cards
Why not have conversation-worthy cards to promote your blog? I found a cool source at www.Moo.com offering "mini" cards that I think would be perfect for the bloggers out there to use to promote themselves.
I've always believed "less is more" where business and calling cards are concerned. I … (9 comments)
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creative marketing: Buyer Demographics: Marketing, Media and Working Women - 11/29/06 06:23 AM
Brace yourself as I go out on a limb...
Typically, it's the female portion of a household that does most of the legwork and the first round of decision-making when a new home is sought. The woman usually does the initial calling, makes first contact with agents, scours the home magazines, and gathers information about the schools, neighborhoods and the community. Many women "vet" the options and take a pre-qualified list of agents, homes, locations, etc to their masculine counterpart before the "cooperative decision-making" even begins. And, when a relocation is required, usually the woman juggles the lion's share of the … (7 comments)
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creative marketing: As the Holidays Approach: Low-Cost, High-Impact Suggestions for Give-Aways, Promotional Items and Gifts - 11/21/06 07:36 AM
I'm going to be sending out some suggestions to my own clients over the next week, but I thought I'd share a few ideas here with the Active Rain community first.
As the holidays approach, you are probably getting a brain-strain trying to figure out how to plan your promotional items for the New Year, or how to touch your current clients as the deals get harder to close in the current economic environment... or maybe you just want to send out something that says "thank you" during the holiday season.
You should match your promotional items to your niche (and if you … (12 comments)
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creative marketing: Mobile Communications: How Hard Do I Have to Work to Call You? - 11/10/06 04:20 PM
I want to take a moment to talk about the customer service aspects of making it easy to call you.
As a real estate agent... your objective is to get people to pick up the phone and dial your number. You don't want ANYTHING to dissuade them. Do you?
Then you may want to consider the following...
Pick a Number, Any Number
One thing I've noticed about my work with real estate agents... they seem to believe that the more numbers they publish on their websites and business cards, the better! (This is especially true of new agents). They try to give their potential … (6 comments)
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creative marketing: Hired Hands for Writing: Should You Pay "Per Project" or "By the Hour"? - 11/02/06 06:38 PM
The following is pulled from a blog entry I made earlier today on my personal blog to help a fellow writer explain why hiring hourly is a better choice than hiring "per project" in most instances.
After posting it, I thought that this group may be interested as well...
I got an email today from a fellow writer who asked if she should offer project rates or standard hourly rates for her copywriting services. Some of her potential clients had been advised by a real estate coach to always get per-project rates. She asked for my advice. For anyone who plans to … (0 comments)
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creative marketing: Want an Eye-Catching Way to Promote Yourself with Direct Mail? - 11/02/06 06:49 AM
Are you bored with the same old "tired" farm materials? Do you want innovative and creative... but all you can afford is the service you already have? Is it the same service your competition is using -- or a markedly similar one?
There is a way to make your stuff stand out... without a huge time and money investment...
Order some custom stamps. If you visit http://www.photostamps.com/ you will find that you can put your own logo, or even your own face, name and number on real postage stamps.
While contemplating how real estate agents could best use this service, I came up with … (2 comments)
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Angela Allen
Dunnville,
KY
More about me…
WickedWriter.com
Address: Dunnville, KY, 42528
Office Phone: (800) 942-5338
Email Me
Writing on all things geeky, cutting edge, interesting or profound that I discover during the course of my mobile work day.
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