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marketing: A Gift for You: Ask a Broker the Dirt on Working with Outsourcing Providers and Virtual Assistants - 07/19/07 09:13 AM
Ever wondered what it would be like to have someone help you with your overwhelming work load? Have you heard about virtual assistance, about outsourcing professionals, about freelance project services for real estate, but have hesitated to try it out?
How would you like to ask a real estate broker for the real story on working with the offsite service provider? Want to know what works, what doesn't work, what he recommends and what he would recommend you avoid? Just ask!
Miguel Berger, of TechValleyHomes.com (and an Active Rainer himself) has agreed to host an event for all curious real estate professionals through … (2 comments)
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marketing: How Important ARE Good Photos When Selling Real Estate? - 06/04/07 11:27 AM
I have a client who recently posted a great blog on why photos are important to listing real estate. His title? Poor Photos Degrade Property Value! - and I can't agree with him more.
If you have a moment, you may want to drop by and read his top three common problems with real estate photos and make sure you aren't having those issues with your own pictures.
Excellent online marketing requires using both visuals and descriptions to give the best service to clients and Jeff captures this with his beautiful, full-color examples of what to do, and what NOT to do. … (2 comments)
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marketing: Innovative Way to Market Your Blog and Yourself - 01/23/07 04:03 PM
I've come up with a few new ideas to help people market their blog while polishing up the innovation portion of a seminar I'm hosting later this week on Marketing Your Blog.
I thought it would be nice to share one of those ideas here with my Active Rain fellow-bloggers:
Cool "Blog" Cards
Why not have conversation-worthy cards to promote your blog? I found a cool source at www.Moo.com offering "mini" cards that I think would be perfect for the bloggers out there to use to promote themselves.
I've always believed "less is more" where business and calling cards are concerned. I … (9 comments)
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marketing: Buyer Demographics: Marketing, Media and Working Women - 11/29/06 06:23 AM
Brace yourself as I go out on a limb...
Typically, it's the female portion of a household that does most of the legwork and the first round of decision-making when a new home is sought. The woman usually does the initial calling, makes first contact with agents, scours the home magazines, and gathers information about the schools, neighborhoods and the community. Many women "vet" the options and take a pre-qualified list of agents, homes, locations, etc to their masculine counterpart before the "cooperative decision-making" even begins. And, when a relocation is required, usually the woman juggles the lion's share of the … (7 comments)
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marketing: Writing, Marketing and Technology: It's about the service, not the tools - 11/11/06 02:17 PM
I had a blog comment from Rob Lang today that reminded me that I may appear to be promoting technology for its own sake, which is not really my intent.
I'm a writer. That's my first love. That's my calling. I have a professional background in marketing and a personal love of technology. That, over a period of years, resulted in the development of my writing business as one that specifically serves clients in need of web content and online marketing services. It was a natural progression... albeit probably an odd one.
Rob's comment gave me pause for thought...and recognition that I needed … (8 comments)
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marketing: Mobile Communications: How Hard Do I Have to Work to Call You? - 11/10/06 04:20 PM
I want to take a moment to talk about the customer service aspects of making it easy to call you.
As a real estate agent... your objective is to get people to pick up the phone and dial your number. You don't want ANYTHING to dissuade them. Do you?
Then you may want to consider the following...
Pick a Number, Any Number
One thing I've noticed about my work with real estate agents... they seem to believe that the more numbers they publish on their websites and business cards, the better! (This is especially true of new agents). They try to give their potential … (6 comments)
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marketing: Yahoo! and Google Dabble in Real Estate - 11/09/06 10:26 PM
Most of you have probably heard of -- even played with -- the new Yahoo! Real Estate Search Tool, but I'd be willing to bet that very few of you have seen a "sneak peak" of the new Google Real Estate tool.
It's still in what I'd call "pre-alpha" -- although I have no idea what the Google developers are calling it -- and has been discovered via the back end by some people so geeky they make me look chic!
You can go take your own peek at this, the future of home search (IMHO), HERE.
It will be interesting to see how … (2 comments)
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marketing: Networking... Keeping It In The Family. - 11/09/06 09:22 PM
Ann Guy had an interesting post today about Networking and Family... and about how those closest to you sometimes forget what it is you do -- until after they have hired or recommended someone else to do it.
I think she brings home an excellent point in her post.
My family still struggles with EXACTLY what it is I do, but they know I love my work, they know I'm self-employed, they know I make a living on the Internet (which fascinates and confounds them) and they love hearing little "tidbits" about what I do.
So, whenever I have a family function, I … (3 comments)
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marketing: Cool (Free!) Tools You Can Use To Improve Your Business: My Favorite Google Offerings - 11/09/06 12:21 AM
I'm a geek. I love the things that make living life online and working in a mobile world... a bit more "cool" than traditional existence.
With that said, I wanted to share a handful of my favorite Google tools and offerings for your perusal. Signing up for a Google account means you can keep all these things in one central (and easy-to-access) location. Because, no matter how wonderful the tool is... if you can't find it quickly and easily when you need it, you won't use it.
Personalized Home Page - I love the fact that every time my browser pops open … (16 comments)
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marketing: Learn How People Relate to Physical Places, Homes and Objects - 11/08/06 05:26 PM
As a professional real estate agent, broker or relocation specialist, you may be interested to know the complicated attachments people make with physical places and objects. I recently discovered the following free education unit on this particular topic, called "The Meaning of Home." Understanding these relationships may help you to market properties, appeal to individual needs and desires, and provide more personalized service.
Personally, I think it's fascinating and I thought you may think so too: http://labspace.open.ac.uk/course/view.php?id=1905
… (0 comments)
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marketing: Hired Hands for Writing: Should You Pay "Per Project" or "By the Hour"? - 11/02/06 06:38 PM
The following is pulled from a blog entry I made earlier today on my personal blog to help a fellow writer explain why hiring hourly is a better choice than hiring "per project" in most instances.
After posting it, I thought that this group may be interested as well...
I got an email today from a fellow writer who asked if she should offer project rates or standard hourly rates for her copywriting services. Some of her potential clients had been advised by a real estate coach to always get per-project rates. She asked for my advice. For anyone who plans to … (0 comments)
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marketing: Want an Eye-Catching Way to Promote Yourself with Direct Mail? - 11/02/06 06:49 AM
Are you bored with the same old "tired" farm materials? Do you want innovative and creative... but all you can afford is the service you already have? Is it the same service your competition is using -- or a markedly similar one?
There is a way to make your stuff stand out... without a huge time and money investment...
Order some custom stamps. If you visit http://www.photostamps.com/ you will find that you can put your own logo, or even your own face, name and number on real postage stamps.
While contemplating how real estate agents could best use this service, I came up with … (2 comments)
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Angela Allen
Dunnville,
KY
More about me…
WickedWriter.com
Address: Dunnville, KY, 42528
Office Phone: (800) 942-5338
Email Me
Writing on all things geeky, cutting edge, interesting or profound that I discover during the course of my mobile work day.
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