working women: Buyer Demographics: Marketing, Media and Working Women
- 11/28/06 10:23 PM
Brace yourself as I go out on a limb... Typically, it's the female portion of a household that does most of the legwork and the first round of decision-making when a new home is sought. The woman usually does the initial calling, makes first contact with agents, scours the home magazines, and gathers information about the schools, neighborhoods and the community. Many women "vet" the options and take a pre-qualified list of agents, homes, locations, etc to their masculine counterpart before the "cooperative decision-making" even begins. And, when a relocation is required, usually the woman juggles the lion's share of the … (7 comments)
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