Today we are going to talk about tips for real estate agents in creating their own weekly video Internet Webisodes. Many agents often have extensive articles, links and information on their websites for buyers and sellers to use in making more informed decisions. Information regarding a variety of topics ranging from info. on local schools to what to expect in a Pest Inspection can obviously be very helpful to someone in being a better informed consumer and also perhaps help them become comfortable with you as their future agent as well.
Video is the next step in converting that towering pile of text and technical terms into an easy to understand format that also enhances your personal brand and helps bond the viewer to you as the source of competence and support. A video can take the equivalence of 30 pages of dry text and condense all that information into a 3 minute video with 3 times the comprehension levels.
You can create a weekly video series where you deliver this vital information into a brief and easy to consume format that viewers have come to prefer and search for. You will certainly stand out from the other agents in your area and viewers will often email links to your video to their friends and co-workers, creating a viral campaign for you fro free.
You can embed each video into a page on your website by uploading your video to a free video-sharing site that will host your video for free. They will provide you with a paragraph of embed code that you simply paste into your website editor and you're up and running. Veoh and Vimeo are 2 video-sharing sites that currently have the best video and sound quality - considerably better quality than YouTube, Yahoo or Google.
It's also advisable to upload your video each week to several video-sharing sites in addition to your own website. YouTube, Veoh, Revver, Vimeo, Google, Yahoo, DailyMotion & MetaCafe are the top sites among the now 100-plus video sites available.
Given the popularity of video these days, the Google bots access and index videos from all these sites every 30 minutes instead of every 3 months for website submissions. Since Google purchased YouTube last year, they also currently assign a significantly higher value to video than text when placing your video for search. It is quite easy to place a video onto page 1 of Google organic search within 30 minutes for a reasonable search term.
For example, the video sample below was indexed onto page one of Google search for this agent within 30 minutes. If you type in "Doug Buenz" into Google search you'll find this video as the number 6 listing on page one for an agent that has substantial Google optimization.
Optimizing the video with important keywords and the proper amount of repetition in also a critical aspect of getting the video placed highly within organic search. The title should have your keyword and name in it at least twice and the video description paragraph should have your keyword and name repeated at least 4-6 times along with your URL.
Done properly, each video on each video-sharing site can act as a separate website listed within organic search, each diercting traffic to your website and acting as a high-value link to your sites. Google considers the high-traffic video sites to be very high-value links, so make sure to place your URL into the decsiption paragraph for each video.
A weekly webisode can create a valuable format for giving out useful but often dry information in an easy-to-consume format the viewers have come to prefer and also create a personal brand with an international reach, all for less than the cost of newspaper advertising. In this very competitive market, successful agents are looking for new ways to connect and bond with rapidly changing needs from consumers.
Online Videos by Avanti Films
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