Here is the no-cost solution you have been looking for to help grow your business I'll sponsor your annual membership into The Down Payment Guy Network a $500.00 value!   LISTING AGENTS start here                 BUYERS AGENTS click here     Increase The Exposure For Your Properties Post Your Listings For Free on www.thedownpaymentguy.com as long as your seller is willing to participate in one of the six legal down payment solutions available. This high-traffic site has 1000's of buyers looking for deals everyday. It's more than just another website. It's a marketing machine. Print Unlimited Open House Flyers - With A Unique Twist. Unlike traditional open house flyers, these open house flyers are professionally designed to get the phone to ring. Here is what makes them different. 1) They present financial information the way people buy houses by the monthly payment they can afford.  2) They invite people to apply for the free down payment and when they do, you get the lead. 3) They display both realtor and lender contact information, 4) Provide the normal flyer info, that includes, pictures, features, description, and maps.  Single property websites has never been easier to create.  Get a domain name like www.123aspenway.com that you can advertise in newspaper classifieds, Craigslist, eBay and others.  You will save hundreds of dollars in fees, hours of work and promote your listing with extra exposure.  Our sites include neighborhood and school information, maps, the ability to schedule a showing, apply for a down payment, financial payment calculators, price comparisons.  You will have the ability to upload 10 photos, add features at a glance, driving directions, tax information, virtual tours, lead capture and more.   Free Search Engine Submission and Real Estate Posting Syndication.  Forget get the pain of spending hours of submitting to multiple websites to get exposure. When you list your property on the DPG site, you'll get to take advantage of two unique technologies that give your property the highest possible internet exposure and place your properties where the buyers are shopping.     Signs, Riders and Garage Banners.  Seven out of ten people buying a home drive around in the neighborhood they want to live in.  They are more likely to call on a house that that offers a free down payment.  These full color signs are printed on WeatherPlastTM materials and will stand up to all types of weather.  You can order these discounted signs with your phone number. Pre-written DPG scripts are available. Your Personalized Seller Presentation explains to sellers a better marketing strategy. It's not that there is a lack of buyers, it's a lack of buyers with not enough down payment funds saved to qualified for a home loan.  Even if they happen to have the down payment saved, why would they not want to put even more money down to lower their payment and own the home quicker. Price reductions are a thing of the past as selling a home at full appraised value and providing a down payment solution will still net the seller more money than a costly price reduction.  DPG Online and On-Demand Training. Got Internet?  Got Speakers?  Learn on your schedule.  You will learn about all the different down payment programs available, sales and listing strategies, what verbiage needs to be in the contract, offer and counter offer strategies, and be kept up to date with the news, regulatory and compliance issues.  Free Web Banners and Web Content  Post web banners and content on your website or advertise on high traffic websites enticing borrows to click and learn how they can get a free down payment to buy a home.  Every banner ad contains your LeadsTRAK code. When consumers click on your banner and apply for a free down payment, you'll get the lead.  You can obtain web and blog content for you to customize.  Discounts from Down Payment Assistance Companies. Save your sellers money in discounted fees from the largest Down Payment Assistance companies in America. Vendor Discounts. You will be able to cut your costs from discounts to vendor services such as printing, signage, telemarketing, call capture, voice blast, credit repair, virtual tours and more. BUYER AGENTS Everyone wants free down payment money when buying a home.  When you promote that you can show them how to get it, you become their Realtor of choice.  It's easy.  Here's how.   Meeting Buyers - Networking Cards It's not about giving out a card - it's about the card you give out. The least expensive way to attract potential home buyers is to hand them a networking card containing your contact information and link to YOUR online presentation that shows them how to get a down payment for free.  You can print the networking card separately or on the back of your existing business card.  You will be provided with a downloadable  template, or you can purchase them at a discount online with network vendor partner Vista Print. CD ROM Program To separate yourself further from the crowd, hand out CD ROM Business Cards to both potential Buyers and Sellers containing both your personalized Buyer and Seller presentation.  You will enhance your image of being high-tech and cutting edge.  Your affiliate code will be immediately be embedded into each of the presentations. Please note that these CD Rom Business Cards are available in the online store at network member discounted prices.   Table Top Displays Purchase an acrylic table top easel that you can get at Staples or Office Max for about $13.00.  Download the insert from your marketing center and add your networking cards or some CD-ROMs.  Then simply place them wherever you can - at the church, the salon, the dry cleaner, the deli, at open houses, in sales offices of developers, at real estate offices, in the mall on kiosks, or at events like street fairs or trade shows.   Personalized Online Presentations You are provided with your own co-branded multimedia online presentations that will educate potential buyers how to acquire free down payment money.   During the movie, the consumer can press one button and "apply for the free down payment money.  When they do, it's tracked back to you and you get an exclusive lead.   There is no cost to apply.  Marketing Templates Your "Marketing Library" contains all types of print literature that will get your phones to ring.  When you join, you get it all.  There are postcards, door hangers, pull tabs, flyers, promo cards, open house flyers and more.  You can download the templates or you have them customized for a small typesetting fee.   Newspaper Advertising Use one of the many provided ad templates that encourage people to go view your online presentation in newspapers, classifieds, church bulletins, local shoppers, company newsletters and more. When they watch the movie and apply using your access code, you will get the lead. lYour Name Here Your Company Here 800-555-1212 you@yourcompany.com ---------------------------------l To learn how to get a down payment for free click here To sell your home in the shortest amount of time click here.  Promoting On-Line Add a signature file when you send out emails and include a link to your online presentation. Key Word Advertising Use keywords such as "Get Down Payment Assistance" or other keyword that you can come up encouraging the reader to "click the link".  For example, "learn how to get the down payment to buy a home".  Use these phrases and/or keywords in your e-mails on blogs, in online discussion groups, in pay per click ads or any articles you may publish online, as well as any link exchanges. Web Banners We have created a multitude of web banners to attract buyer, as well as helping you to grow your referral base.  Simply place the banner code EVERYWHERE (with your LeadsTRAKTM number) on your website, purchase space on high-traffic websites or any place that accepts banner advertising or banner exchanges. When a prospect clicks on one of your banner ads, it will take them directly to your online presentation. Event Marketing One of the easiest places to get customers is at events, whether it's at Street Fairs, Art Festivals, Farmers Markets, Saturday morning swap meets, etc.  When you set up a table with a banner offering people a free down payment to buy a home, people apply and you'll get the lead. The Ask Me How Campaign We've set up the Down Payment Guy Gear store with hats, buttons, mugs, golf shirts, t-shirts, teddy bears, and 100's of other promotional items all at deep discounts to network members promoting the Ask Me How to Get A Free Down Payment Campaign. Guides, Reports, and Scripts As a member of the network you get access to guides and free reports that you email, mail or put in a drip e-mail system. Any of this can be setup for you for an additional fee that keeps you in contact with all your prospects and clients forever. Some of our favorites include our Mortgage Made Easy Guide, our Buyers Guide, our Sellers Guide and more. On Demand Training and Live Coaching You will learn all the down payment solutions available in today's marketplace, sales strategies on how to speak to buyers, builders and FSBO's.  You'll also learn techniques on how to get more listings too.   All you'll need is a telephone and high-speed internet access. Live Support In addition to the online training modules, you also get live support from 8:00 AM to 5:00 PM Scottsdale AZ time. You can call, to get any answer on any question you may have. Vendor Discounts. You will be able to cut your costs from discounts to vendor services such as printing, signage, telemarketing, call capture, voice blast, credit repair, virtual tours and more. Free Back-End Online Office to Manage Your Leads When ever a perspective home buyer fills out the application for their free down payment money, you are instantly notified with an email that you have just received an exclusive lead.  Simply log into your back office to view the data. If there are NO COSTS - what's the catch? We are lenders and are providing this service to ALL Realtors nationwide.  Your only commitment to use this service is that we do the loans.  Nothing more, nothing less.  My mortgage teams have been trained in down payment solutions and are Certified EXPERTS in getting these loans funded.  To help ensure this, we will be getting a copy of every lead you generate along with the loan app from the potential buyer.  As soon as we run credit and feel confident that the suspect is an actual prospect, our loan coordinator will be in direct contact with you saving you time and gas with prospects that can not qualify.  Your first year co-op membership will be paid for you by Marlo Newman.    For more information, call Marlo Newman 877-374-8941 ext 1 Sign Up Now for FREE CLICK HERE To get your free membership * USE PROMO CODE:  1030 Once you have registered, we will be in touch with you within 24 hours. TheDownPaymentGuy.com ** Not all down payment solutions are the same.  The seller may need to participate in some down payment assistance program.  Please call for details.    ** Call for state availability.  This program is not available in New Jersey, Ohio or Oklahoma all 47 other states are just fine :)

UPDATE

GAITHERSBURG, Maryland - On February 29, 2008, the court ordered that the Department of Housing and Urban Development's October 1, 2007 regulation prohibiting seller-funded downpayment assistance must be set aside. As a consequence, this HUD regulation is not just blocked indefinitely, but permanently null and void.

In granting the order, the court cited the case of AmeriDream v. Jackson. In AmeriDream v. Jackson, Judge Paul L. Friedman admonished HUD for, among other failings, its "flimsy" bases for the regulation, and blocked implementation of the rule. The court cited Judge Friedman's analysis that AmeriDream was likely to succeed on its "claims that HUD violated the APA by not adequately responding to public comments", and "that the Secretary of HUD improperly prejudged the rule." To read the full court decision click here.

"Low to moderate income homebuyers who have been struggling to achieve the American dream of homeownership are the true beneficiaries of this decision," said Ann Ashburn.

In addition to AmeriDream, opposition to the HUD rule included members of Congress from both sides of the aisle, the Mortgage Bankers Association, the U.S. Conference of Mayors, the National Association of Counties, the National Association of Home Builders, the National Urban League, and over 14,000 individuals and families nationwide who sent comments into HUD, as well as others.

Charitable down payment assistance funded in part with seller participation has allowed homeownership to grow without using taxpayer dollars. To date, more than one million families and individuals have utilized this down payment assistance, generating nearly $10 billion in home equity between 2000 and 2005. AmeriDream has provided more than 200,000 gifts to aspiring homeowners, 80% of whom were first-time homebuyers. AmeriDream has helped educate 60,000 homebuyers through homebuyer education courses, and helped 1,200 homeowners retain their homes when confronted with mortgage difficulties, and has committed over $30 million to affordable housing development in local communities.

 

Marlo

E-mail received today from Nehemiah

Dear Colleague,

I am pleased to announce that Nehemiah was victorious in its litigation against HUD!

Judge Lawrence K. Karlton of the United States District Court for the Eastern District of California upheld Nehemiah's motion for summary judgment. The Court Clerk's Office is directed to enter judgment and close the case.

To be clear, the U.S. Department of Housing and Urban Development's (HUD) rule to ban private downpayment assistance as proposed in the Standards for Mortgagors Investment in Mortgaged Property regulation published October 1, 2007, is permanently set aside.

We are thrilled with the Court's decision to support low-to-moderate income families across the country by ruling against HUD?s attempt to ban private downpayment assistance. This is a major and conclusive judgment, leaving no uncertainty that downpayment assistance is a life line to the families that Nehemiah serves. It is heartening to see that the Court's arguments echo our sentiments and concerns. This decision preserves access and supports the use of sensible and reasonable approaches to homeownership for millions of working class families. It is a privilege to continue providing a helping hand to America?s underserved families by building both safer communities and financial strength through homeownership. As we have said before, we look forward to working with HUD to support deserving families across the country.

Since May 2007, Nehemiah has led the fight against this controversial rule. Since it was announced, there has been confusion throughout the industry regarding the potential impact of this rule. As the DPA industry leader, Nehemiah took seriously our responsibility to provide you with timely, accurate and responsible information about the events and activities surrounding this issue.

We took action by educating influential people and organizations regarding the truth about downpayment assistance. We asked for our homebuyers and industry partners to help us by voicing their support and the response has been overwhelming. I want to thank each of you for your letters, phone calls and spoken support of Nehemiah throughout this unfortunate situation. Your support has helped raise awareness in Washington D.C. which has increased the dialogue regarding DPA regulation though legislation. We hope to see some positive congressional developments aimed preserving the option of private downpayment assistance for homebuyers. Currently, the Senate is contemplating FHA Reform legislation that will determine the fate of private downpayment assistance programs. Please help us one more time by contacting your Senators to convey your support for downpayment assistance; a very important vote is expected in the next few weeks.

As a reminder, we provide a section on our website called Regulatory Updates where we detail significant issues relating to DPA regulatory and legislative events. Check back for new postings or sign-up to have accurate and timely information delivered to you.

On behalf of the entire Nehemiah team, we look forward to providing you with the same unmatched quality you have come to expect from us for years to come.

Sincerely,

 

Scott Syphax
President & CEO
Nehemiah Corporation of America

 

 

Fannie Mae, Freddie Mac Reach Landmark Agreement on Appraisal Practices

By Paul Jackson  •   March 3, 2008   •    Email This Post   •   Comments

(Update 3: added Freddie Mac; OFHEO comments; Cuomo comments)

A landmark agreement by Fannie Mae and Freddie Mac with New York Attorney General Andrew Cuomo will force some big changes to the way appraisals are processed in the mortgage industry. The agreement, which hit a snag last week, was finalized Monday morning and will eliminate broker-ordered appraisals and reduce the use of appraisals prepared in-house or through captive appraisal management companies in underwriting mortgages.

"With this agreement, Fannie Mae and Freddie Mac have become leaders in transforming the mortgage industry," said Cuomo. "Now national banks have a clear choice: immediately adopt the new code and clean up appraisal fraud in the mortgage industry or stop doing business with Fannie Mae and Freddie Mac - it is that simple."

As part of the deal, Cuomo's office will terminate its inquiry into both Fannie and Freddie. The GSEs had been subpoenaed in November 2007 as part of an ongoing complaint by Cuomo's office against appraisal practices at the First American Corporation.

"We are pleased to work with regulators to do our part to ensure sound, accurate, independent and reliable appraisals," Fannie Mae general counsel Beth Wilkinson said, who said the agreement was key to "a well functioning market."

Related links:

• Fannie Mae agreement
• Freddie Mac agreement
• Home Valuation Code of Conduct

Both GSEs said they will adopt a new set of appraisal regulations, called the Home Valuation Protection Code, that establish requirements governing appraisal selection, solicitation, compensation, conflicts of interest and corporate independence.

"Accurate, independent appraisals are very important to ensuring the safety and soundness of Fannie Mae, Freddie Mac and the mortgage market," said OFHEO director James Lockhart. "These agreements build upon existing federal and state laws and regulations to further strengthen the single-family home appraisal process."

Fannie and Freddie will adopt the new code immediately, and make appropriate changes to their Sellers Guides to reflect the code. Beginning January 1, 2009, both will require that lenders represent and warrant that appraisals prepared in connection with mortgage loans originated on or after that date conform to the code.

Both GSEs will also fund the creation of an Independent Valuation Protection Institute. The Institute will monitor and study the area of home valuations, and will establish a hotline for consumers to contact if they believe the appraisal process has been tainted or if they believe they have been harmed by appraisal fraud. Appraisers also will be able to contact the Institute if they believe their independence has been threatened in any way.

"Our lender guide has always stated that lenders must buy back the loans that do not meet our standards and requirements, and the new Code reinforces our standards," Wilkinson said. "We will continue to work with the New York State Attorney General and other regulators to support the highest lending standards for the market and homebuyers."

The news is likely to be cheered by many, but one group of businesses is now facing extinction: the large appraisal shops that brokered out orders to their own network of appraisers.

"There are some large appraisal brokerages that just went out of business," said one source, who asked that her name not be used.

"Today's agreement with Fannie Mae and Freddie Mac begins to set right what had gone so horribly wrong in the mortgage industry - rampant appraisal fraud," said Cuomo. "The integrity of our mortgage system depends on independent appraisals.

"Again and again our industry-wide investigation found that banks were putting pressure on appraisers to drive up the value of loans just to make a quick buck. We believe the new standards, and the new independent monitor agreed to today, can begin to erase this problem from the industry."

Click here to read the full agreement: http://www.oag.state.ny.us/press/2008/mar/mar3a_08.html

 ----------------------------

http://www.brokeroutpost.com/loans/extclickverify.asp?url=http://www.fanniemae.com/media/pdf/030308_agreement.pdf

New rules.

Note items 4,5, and 6.

Fuggedabout comp checks!

Home Valuation
Code of Conduct
I. No employee, director, officer, or agent of the lender, or any other third party acting as joint venture partner, independent contractor, appraisal management company, or partner on behalf of the lender, shall influence or attempt to influence the development, reporting, result, or review of an appraisal through coercion, extortion, collusion, compensation, instruction, inducement,
intimidation, bribery, or in any other manner including but not limited to:
1) withholding or threatening to withhold timely payment for an appraisal report;
2) withholding or threatening to withhold future business for an appraiser, or demoting or terminating or threatening to demote or terminate an appraiser;
3) expressly or impliedly promising future business, promotions, or increased compensation for an appraiser;
4) conditioning the ordering of an appraisal report or the payment of an appraisal fee or salary or bonus on the opinion, conclusion, or valuation to be reached, or on a preliminary estimate requested from an appraiser;
5) requesting that an appraiser provide an estimated, predetermined, or desired valuation in an appraisal report, or provide estimated values or comparable sales at any time prior to the appraiser's completion of an appraisal report;
6) providing to an appraiser an anticipated, estimated, encouraged, or desired value for a subject property or a proposed or target amount to be loaned to the borrower, except that a copy of the sales contract for purchase transactions may be provided;
7) providing to an appraiser, appraisal management company, or any entity or person related to the appraiser or appraisal management company, stock or other financial or non-financial benefits;
8) allowing the removal of an appraiser from a list of qualified appraisers used by any entity, without prior written notice to such appraiser, which notice shall include written evidence of the appraiser's illegal conduct, a violation of the Uniform Standards of Professional Appraisal Practice An "Appraiser" must be licensed or certified by the state in which the property to
be appraised is located.(USPAP) or state licensing standards, substandard performance, or otherwise improper or unprofessional behavior;
9) ordering, obtaining, using, or paying for a second or subsequent appraisal or automated valuation model in connection with a mortgage financing transaction unless there is a reasonable basis to believe that the initial appraisal was flawed or tainted and such basis is clearly and appropriately noted in the loan file, or unless such appraisal or automated valuation model is done pursuant to a bona fide pre- or post-funding appraisal review or quality control process; or
10) any other act or practice that impairs or attempts to impair an appraiser's independence, objectivity, or impartiality.
Nothing in this section shall be construed as prohibiting the lender (or any third party acting on behalf of the lender) from requesting that an appraiser (i) provide additional information or explanation about the basis for a valuation, or (ii) correct objective factual errors in an appraisal report. II. The lender shall ensure that the borrower is provided, free of charge, a copy of
any appraisal report concerning the borrower's subject property immediately upon completion, and in any event no less than three days prior to the closing of the loan. The borrower may waive this three-day requirement. The lender may require the borrower to reimburse the lender for the cost of the appraisal.
III. The lender or any third-party specifically authorized by the lender (including, but not limited to, appraisal management companies and correspondent lenders) shall
be responsible for selecting, retaining, and providing for payment of all compensation to the appraiser. The lender will not accept any appraisal report completed by an appraiser selected, retained, or compensated in any manner by any other third-party (including mortgage brokers and real estate agents).
IV. All members of the lender's loan production staff, as well as any person (i) who is compensated on a commission basis upon the successful completion of a loan or (ii) who reports, ultimately, to any officer of the lender other than either the Chief
Compliance Officer, General Counsel, or any officer who is not independent of the loan production staff and process, shall be forbidden from: (1) selecting, retaining, recommending, or influencing the selection of any appraiser for a particular appraisal assignment or for inclusion on a list or panel of appraisers
approved to perform appraisals for the lender; (2) any communications with an appraiser, including ordering or managing an appraisal assignment; and (3)working together in the same organizational unit, or being directly supervised by the same manager, as any person who is involved in the selection, retention, recommendation of, or communication with any appraiser. If absolute lines of independence cannot be achieved as a result of the originator's small size and
limited staff, the lender must be able to clearly demonstrate that it has prudent safeguards to isolate its collateral evaluation process from influence or interference from its loan production process.
V. Any employee of the lender (or if the lender retains an appraisal management company, any employee of that company) tasked with selecting appraisers for an approved panel or substantive appraisal review must be (1) appropriately trained and qualified in the area of real estate and appraisals, and (2) in the case of an
employee of the lender, wholly independent of the loan production staff and process.
VI. In underwriting a loan, the lender shall not utilize any appraisal report prepared byan appraiser employed by:
(1) the lender;
(2) an affiliate of the lender;
(3) an entity that is owned, in whole or in part, by the lender;
(4) an entity that owns, in whole or in part, the lender
(5) a real estate "settlement services" provider, as that term is defined in the Real
Estate Settlement Procedures Act, 12 U.S.C.§ 2601 et seq.;
(6) an entity that is owned, in whole or in part, by a "settlement services" provider.
The lender also shall not use any appraisal report obtained by or through an appraisal management company that is owned by the lender or an affiliate of the lender, provided that the foregoing prohibitions do not apply where the lender has
an ownership interest in the appraisal management company of 20% or less and where (i) the lender has no involvement in the day-to-day business operations of the appraisal management company, (ii) the appraisal management company is operated independently, and (iii) the lender plays no role in the selection of individual appraisers or any panel of approved appraisers used by the appraisal
management company. Notwithstanding these prohibitions, the lender may use in-house staff appraisers to (i) order appraisals, (ii) conduct appraisal reviews or other quality control,
whether pre-funding or post-funding, (iii) develop, deploy, or use internal automated valuation models, or (iv) prepare appraisals in connection with transactions other than mortgage origination transactions (e.g. loan workouts).
VII. The lender will establish a telephone hotline and an email address to receive any complaints from appraisers, individuals, or any other entities concerning the improper influencing or attempted improper influencing of appraisers or the appraisal process, which hotline and email address shall be attended only by a
member of the office of the General Counsel, Chief Compliance Officer or other independent officer. In addition: (1) each appraiser now or hereafter on any list of approved appraisers, or, upon retention by the lender, will be notified, in a separate document, of the hotline and email address and their purpose; and (2) each borrower, as part of a cover letter accompanying the provided appraisal, will
be notified of the hotline and email address and their purpose. Within 72 hours of receiving any complaint, the lender will begin a preliminary investigation of the complaint and upon completing the inquiry (or, after a period not to exceed 60 days, whichever shall come first) shall notify the Independent Valuation Protection Institute and any relevant regulatory bodies of any indication of
improper conduct. The name and any identifying information of the person or entity that has filed such a complaint shall be kept in strictest confidence by the office of the General Counsel, Chief Compliance Officer or other independent officer, except as required by law. The lender shall not retaliate, in any manner or
method, against the person or entity which makes such a complaint.
VIII. The lender agrees that it shall quality control test, by use of retroactive or additional appraisal reports or other appropriate method, of a randomly-selected 10 percent (or other bona fide statistically significant percentage) of the appraisals or valuations which are used by the lender, including the results of automated
valuation models, broker's price opinions or "desktop" evaluations. The lender shall report the results of such quality control testing to the Independent Valuation Protection Institute and any relevant regulatory bodies.
IX. Any lender who has a reasonable basis to believe an appraiser is violating applicable laws, or is otherwise engaging in unethical conduct, shall promptly refer the matter to the Independent Valuation Protection Institute and to the applicable State appraiser certifying and licensing agency.
X. The lender shall certify, warrant and represent that the appraisal report was obtained in a manner consistent with this Code of Conduct.
XI. Nothing in this Code shall be construed to establish new requirements or obligations that (1) require a lender to obtain a property valuation, or to use any particular method for property valuation (such as an appraisal or automated
valuation model) in connection with any mortgage loan or mortgage financing transaction, or (2) affect the acceptable scope of work for an appraiser in connection with a particular assignment.

 

This will be implemented Officially, January 1, 2009.

However, Fannie/Freddie will stop accepting non-compliant loan packages as of September 1, 2008.

 

Fact #1:

Today, the new banking environment has almost eliminated all 100% loan programs. The few remaining require exceptional credit scores and are priced anywhere from .25 to 2 points higher than a loan with a down payment. Declining markets in most of the country has forced almost all banks to cut appraisals by 5% so even if you can get a 100% loan you probably still need at least 5% down. Additionally, if your borrower has the 3-20% down payment required and you can show then a way to hold on to it and get the down payment funds another way...they are going to love you for it!

Fact #2:

Approximately 40% of potential new home buyers do not have the down payment money they need to qualify for a home loan. We have a new name in the mortgage industry for these folks; it's called Renters.

The Solution to the housing crisis is simple we need more buyers!

The best way to attract more buyers is to offer them a free or almost free down payment to help them qualify for a home loan.

About Us

The Down Payment Guy, LLC (Scottsdale, AZ) is marketing company specializing in providing lenders, Realtors, Builders and FSBO's - new technology solutions to generate business.  We DO NOT sell leads, take any part of your commissions or charge a monthly fee for the services we provide.  Instead, we use an innovative approach of providing loan originators a combination of tools and programs to help attract, screen and fund loans from potential home buyers seeking down payment help.   

In this special report, you will learn about:

• How to produce for yourself an abundance of potential home buyer and investor leads that WANT and NEED your help. 
• Unique marketing methods that have some of the lowest loan acquisition costs in the industry.
• LeadsTrak^TM - The industries first tracking tool that can not only turn suspects into prospects, but can also identify how they found you, and by what relationship (Realtor, Builder, FSBO, Settlement Services or Referral Partner).  
• E.L.A., the effortless loan application, making it easy for the buyer to fill out their own 1003 online that can be imported into Point or Encompass.
• A website where ANY Realtor, Builder or FSBO can post any property that offers a down payment solution - for FREE and you become the exclusive contact for information.
• Ways to help Realtors grow their business and have them wanting to do business with you.
• Ways to help Builders sell their excess inventory and have them wanting to make you their preferred lender of choice.
• Ways that will attract LO's to join your team.

 

 

 

Let's get started with the Top 10. 

1.      How you can close deals and qualify buyers you normally could not. 

Lets break this down into three different categories:

•a.       FHA Loans
Today FHA loans only represent around 2% of all loans being done on a national level. But with the sub prime meltdown and the potential of the FHA Modernization Act working itself into law, many large banks are gearing up for FHA to represent a 10-15% overall total market share. One out of every three FHA insured loans is done with some form of down payment assistance.

When you become a part of our family as a "Certified Down Payment Professional" you will not only learn the difference between silent seconds like Grants, what they are, when to use them and how to apply for them, but also the differences between Seller Funded non-profit charity DPA's like Nehemiah, AmeriDream and seller-funded government grants from Indian Nations like the Grant America Program.

You will be kept current with all the latest compliance and regulatory issues surrounding these programs and learn how to promote these programs to grow your business. You will also be supplied with a full marketing and sales arsenal to set you apart from the competition.

•b.      Conventional Loans.
Let's face it, Fannie and Freddie guideline changes have been the most significant in over a decade. With the new risk based pricing, down payment is more important than ever in helping you get DU and LP approvals.

As of December 10th 2007, Fannie has new guidelines for Interested Party Contributors (IPC's). These guideline changes may be the most significant change in the industry not only for builders but Realtors as well.  Both Fannie and Freddie guidelines do not allow for seller funded down payment assistance gifts on the majority of their programs.  Some banks that are not selling to them in the secondary markets portfolio these loans or sell them to other secondary market investors. When a gift program won't get the job done, we will educate you how to use our Instant Income Program to accomplish this challenge.
Note:  Our instant income program enables borrowers to become employed with a part time job to "instantly earn the funds" they need for down payment, closing costs, paying down debt, building reserves, fixing up the house, or just going on vacation. This program works for first time home buyers, move up, second or vacation home buyers and seasoned investors.

Non-conforming, Alt-A, Jumbos, ITIN and others.
We will show you when, where and who accepts the gift programs or when to use the instant income program.

2.      Certified Down Payment Guy (DPG) Tools to Attract Buyers

"SEX"  - Gets your attention doesn't it?
You've seen the ads and there can be very little doubt that sex sells. Well, did you know that sex is the number 1 most searched word on the Internet? Do you know what the number 2 word is?  Free Sex!        

          Outside of SEX, (the most searched word on the Internet), is FREE MONEY. 

In the case of attracting buyers to purchase homes nothing works better and gets the phones to ring quicker and more often than an offer for free or almost free Money to be used for a down payment.

Certified DPG Professionals receive complete marketing materials enabling them to show consumers how to get free money.

 

Here is what's included:

a.     Your own Co-branded multimedia sales presentations clearly explaining the down payment solutions and options available. One presentation is to potential home buyers, the other is to sellers.  When you become certified, your special tracking codes will be embedded within each presentation that will clearly identify you as the source of the lead when a visitor registers on the site to obtain either down payment funds or to use alternative methods to sell their property.  

 Click here to see the Buyers Presentation and click here for the Sellers Presentation that are on the Cd Rom Business Cards

These multimedia presentations are available for distribution 4 different ways. 

i.      CD Rom Business Cards
Hand out when networking or display in our unique counter display (as a silent sales person) at the gym, church, nail salon, dry cleaner, your favorite deli, in the mall at a kiosk, at trade show events or where ever prospects may be.  You can also mail them to apartment complexes and single family non-owner occupied residences.

ii.      Web banners with our Banner Pack. 

We have created a multitude of web banners to attract buyers, sellers, Realtors and LO's.  Simply place the banner code (with your LeadsTRAKTM number) on your website, any of your Realtors websites or purchase space on high-traffic website or any place that accepts banner advertising or banner exchanges.

iii.      Send "links". Use keywords such as "Get Down Payment Assistance" or other keyword that you can come up, encouraging the reader to "click the link".  Simply embed these keywords with your LeadsTRAK^TM code and send the text out in your email.   For example, "learn how to get the down payment to buy a home".  Use these phrases and/or keywords in your e-mails or e-mail campaigns, on your Blogs, in online discussion groups, in pay per click ads or any articles you may publish online, as well as any link exchanges.

iv.      Personalized Domains.
Register all the web domains you can think of, such as GetAFreeDownPayment.com.  We will provide you the LeadsTRAK^TM code so that when visits go to your domains, they will see YOUR videos. You can promote this on the TV or Radio, Postcards, Newsletters, Vehicle wraps, Billboards, Postcards etc.

 

•b.      In addition to the multimedia presentations you also receive our AdPak including
Pre-designed templates of:

•   i.      Business Cards •  ii.      Print & Classified Ads •iii.      Radio Commercials •iv.      TV Commercials (soon) • v.      Flyers •vi.      Open House Flyers •vii.      Door Hangers •viii.      Vehicle Magnets •ix.      Phone Scripts • x.      Event Marketing materials for street fairs & trade shows

•c.       Online Directory

One year listing in our online directory of certified Down Payment Guy Professionals.

  

•d.      Additional Marketing Options available for purchase:

i. Full Color Yard Signs Full Color WeatherplastTM 18" x 24" Yard Signs including stand.           Full Color WeatherplastTM 6" x 24" Double Sided Sign Riders.

ii. Full Color Weatherplast^TM banners

Full Color WeatherplastTM 3 foot by 8 foot vinyl banners for garage doors or Town home and condo projects. (Larger Vinyl Banners up to Billboard Size are available as custom orders.)

iii. Toll Free Call Capture numbers
for all of your promotions and ads. When consumers call, it will play pre-recorded information regarding the programs offered and allow the potential customer to connect via live transfer directly to you, no matter where you are. If you miss the call, their number will be e-mailed to you, along with any voice message they recorded for you.

iv. MOM^TM  Mobile Office Manager / Customer Relationship Manager

Our State of the art web based business center platform sets new standards for our industry. It includes everything you need to run your office from anywhere that you are connected to the Internet. Mortgage and Real Estate •·         Put your Toll-Free number on your signs and offer 24/7 audio-on-demand for each listing •·         Generate mortgage leads with partnering agents and toll-free forwarding on listing signs Pre-qualify buyers online or on your website without wasting valuable time •·         Manage your buyer and seller contact information online anywhere, anytime •·         Send E-mail market updates and newsletters to your farms at the click of a mouse •·         Go paperless with inbound and outbound e-faxing and fax-on-demand •·         Distribute telephone and web leads to your team automatically from your advertising •·         Enjoy the freedom to manage all your messages, contacts and files from one place	"The business center combines built-in computer telephony and web capture unlike any other platform available. It includes on-demand features for offering unified messaging, call capture for Infolines and Home Audio Tours, contact management, campaigning including drip and mass e-mail and newsletter delivery, CRM, calendaring, tasking, file sharing, and collaboration services which are all neatly integrated together."
v. Extensive Marketing Library We have close to 100 prewritten guides, free reports, and letters that you can personalize with your own contact information that you can use in drip email campaigns or print and hand out to clients.

 

vi. Down Payment Guy Gear Access to 100's of Promotional Items like buttons, mugs, shirts and more in our online store.

  

•3.      Unlimited - FREE Exclusive Leads.    
User our website as your own and still own the customer exclusively.   Why would anyone spend a dime on advertising to send someone to a website that they don't own?

 

LeadstrakTM allows you to harness the power of a multi million dollar web site with all the bells and whistles and tracks the visitor back to you. When you send prospects to TheDownPaymentGuy.com website through your marketing materials with your exclusive LeadstrakTM code, you are the contact person they see and you are alerted anytime they request information. People visit http://www.thedownpaymentguy.com/ for 6 reasons: To apply to receive FREE down payment gift money or other down payment solutions. To search for properties that offer a down payment solution To learn about various loan programs and apply for a home loan. To promote and list their home for sale for free on our website. To receive free advertising and marketing materials that helps them to sell their homes faster and at the highest possible price. To gather free information and reports.

Best of all when they register and or apply for a down payment solution or a home loan, you are alerted, and when they search you are their contact person they see.

Example

Let's take a consumer and call him Johnny Suspect. Johnny had heard about our program from a CD Business Card, a web banner, an e-mail, a link, or a promoted domain name as explained above. When Johnny comes to our site to apply for a Free Down Payment solution, he will be greeted by your name as his loan officer and be asked to fill out a form requesting a free down payment solution. When he hits submit, Johnny will receive an e-mail back congratulating him and approving him for his free down payment solution. He will then be informed that he needs to now get approved for a home loan and be asked to fill out a questionnaire. This questionnaire is actually a very friendly 1003.    We call this E.L.A. - the effortless loan Application

 

Let's look behind the scene.

You, as the Loan Originator will receive an e-mail alert that Johnny Suspect has just become Johnny Prospect and filled out a form looking for a down payment solution. Additionally, if you have sponsored or partnered with a Realtor and or Title Company, they will receive an e-mail alert as well. You will learn about "sponsoring" in a moment. When Johnny completes step 2 by answering the loan application questionnaire, you will also receive an e-mail alert that Johnny has completed his loan application. You can then login to your account and see all of your loan applications and edit or revise them as you deem fit.  (In version 1.2, you will be able to export the information to either Calyx Point or Encompass.)  Once you speak to Johnny, you can pull credit and send a loan status report (LSR) to your Realtor partner informing them if Johnny has been approved, for how much and send them off shopping.

Now when Johnny comes back to our site to search for properties, he will be welcomed back and informed that YOU are his certified loan officer and will direct him to one of YOUR sponsored Certified Down Payment Guy Realtors that you choose.  Note:  When a sponsored Realtor finds a buyer (like Johnny) their name will appear along with yours as the buyers Representative.  In addition, we have partnered with several title companies who has been trained specifically for these special types of loans and provided discounted rates our Certified Down Payment Guy Professions.

 

If Johnny is viewing a property and HAS NOT applied for the Down Payment or filled out E.L.A, he can do so on ANY property he views.  This will be YOUR LEAD.  However if Johnny has questions about a property he finds on our website and/or wishes to see it, he clicks a button on the right and our in-house Realtor will get notified except....   When one of YOUR sponsored Realtors sends a one of THEIR clients to the site, THEIR name will pop up as the person to contact to show the property.  If the listing displayed is from your Certified DPG Realtor, the blue button will disappear and the full contact information including the email phone number will be displayed.

The really amazing part of this technology is you can now use The Down Payment Guy's website as your own portal without spending thousands of dollars building your own system.  No, this is not a Myers, Vlender or Xsites' $39 per month solution.  It's a whole lot more.

Again, when YOU help drive traffic to the site and they respond, YOU OWN the CUSTOMER.

This means that when a potential buyer applies for the down payment or a home seller requests to list their home, YOU and ONLY YOU will receive the lead that comes from on your marketing efforts containing your LeadsTRAK^TM code.  

 

4.   Helping Realtors Helps You. - Our Realtor Sponsor Program 
Forget bringing donuts to the Realtor offices trying to convince them you are better than all the other LO's. You can now present a unique value proposition, position yourself as an expert and leader in down payment solutions with the ability to close deals when no else can. Most importantly, you can provide them what they want the most - NEW CLIENTS!

Just a moment ago, you saw that YOU own the customer when YOU drive people to the website. 
It now gets better. 

When you partner with (sponsor) a Realtor and that Realtor drives people to the website, YOU AND THAT REALTOR will receive the lead.  The more Realtors you partner with (sponsor), the greater number of leads you'll have the opportunity to receive.  Here is how it works.

For a Realtor to participate in the program, they must be sponsored by a Loan Originator.  The Realtor membership fee is $399.00 paid annually plus $19.95 monthly for the LeadsTRAK^TM technology.  As an added incentive to help you sponsor Realtors, simply tell the Realtor that if they sign up with you, you will pay their monthly fee.  As part of our current launch promotion, when a Realtor signs up using your LeadsTRAK^TM code, we will waive the monthly fee for the first year.   As another incentive, for each Realtor you sponsor, you will receive a $75.00 sign-up commission. 

Additionally, Realtors can "recruit" other Realtors (their friends).  Three things occur with this happens.
 

1. The Realtors you sponsored receives $75 from each Realtor they recruit (same as you did).  When they recruit 5 Realtors, they've recovered their initial investment ($399). 
2. You'll receive a bonus of $25.00 from each Realtor THEY recruit. 
3. Most importantly, YOU become the sponsored LO on each additional Realtor.  

What does this mean for you?  PLENTY!
 

When each new Realtor sponsored (or recruited) will receive 50 CD's, banner ad, etc., that same as you will.  However, THEIR name will be featured on the packaging sleeve - similar to a business card.  Within the CD, their name will appear as the "Realtor" contact at the end of each video.   Because YOU sponsored them or your sponsored Realtor recruited one of their Realtor friends, YOUR contact information will also be displayed next to the Realtor (not on the sleeve) as the Lender.  The LeadsTRAKTM codes will be embedded within each CD for you and your sponsored Realtors as well as the Realtors your personally sponsored Realtors recruited.

Example of the contact page at the end of the either the buyer or seller video presentation.

Let's look at this in terms of loans.

If you sponsor 10 Realtors distributing 50 CD's per month, you'll have a minimum of 500 CD's in the market place.  If 5 of your sponsored Realtors recruit 3 additional Realtors friends (you will have an additional 750 CD's going out with YOUR name and LeadsTRAK code on them. With approximately 1250 CD's distributed in the market place, you could generate approximately 10-20 loans per month - just from CD's.

When your Realtors sign-up, they too will have all the advertising materials just like you.  So, in addition to the CD's, you and each of your sponsored Realtors can also advertise your web banners and web links containing each of your LeadsTRAK^TM codes.

Now add all the other advertising - print ads, distributing flyers and door-hangers, mailing CD's and/or postcard to non-owner occupied single family homes, or running any radio and/or TV commercials. The possibilities are wide open.

 

VERY IMPORANT!  Your job is to HELP YOUR REALTORS distribute their CD's and advertise their web-banners, which in turn is helping you.  Remember, when the buyer watches a video that your Realtor team has advertised and "applies for the down payment, YOU too, will get the lead.  The quicker this is accomplished, the faster you'll obtain leads.

 

Ways to Recruit Realtors!

Lender Sponsored Lunch and Learn Realtor Seminars (runs about 60 minutes)    Obtain a list of Realtors (hopefully with email addresses).  If you don't have one, we can tell you where you can purchase one very inexpensively. Find a room to hold the seminar in.  Usually your title company will help you with this. Send out invitations a few days prior to the date.  We will provide you with verbiage. Pre-purchase yard sign and sign riders from The Down Payment Guy website to give attendees. Provide lunch (sandwiches, drinks, chips and cookies are fine) AND one of YOUR CD's to hand out to each attendee. We will provide you with either the presentation or if you're local, one of our representatives can give the presentation for you.

When we do a Down Payment Lunch and Learn Seminar, we usually have 15-30 Realtors attend. In addition to educating Realtors, we encourage our Certified Down Payment Guy Lenders to offer Free Yard Signs to the Realtor to place on their listings (provided the homeowner is willing to participate in a down payment option).  The signs state that "Down Payment Solutions Available" and can include your own personal "call-capture" number identifying and tracking the caller. 

The benefit of giving away signs to Realtors to place on their listing is the fact it makes the phone ring from potential buyers looking for down payment options.  The average sign generates 8-10 calls per month at a cost of $20 per sign.   If 15 Realtors take 2 yard signs each, it will generate approximately 240 calls per month (30 x 8).  If 24 of the calls (10%) get approved on credit and 6 (25% of the 24) close, you have just spent $100 per closed loan.  Would YOU pay $100.00 for each closed loan?

In addition, you should average between 3-8 Realtors signing up during the seminar.  After the seminar, you will need to visit and speak personally to the remaining attendee's, answer their questions and encourage them to sign up.  Remember with this system, THEY will obtain UNLIMITED FREE LEADS, and so will YOU.

B.     First time home buyer seminars that they can participate in

•     Advertise in your local paper, in trade magazines or direct mail providing first time home buyers the opportunity to obtain a down payment

•     Invite all your Realtors along with new Realtors the opportunity to attend along with their buyers.

•     If buyers come without a Realtor and wish to "apply for the down payment, you can bring in one of your sponsored Realtors and give them the lead.

•     Un-sponsored Realtors can sign up and attend your free marketing seminar - explaining the program for Realtors. 

C.     Your own online presentation explaining the marketing program to Realtors.  

•     Use your one of several web banners ads to attract Realtors to click on.  When they do, create a registration page (to obtain their name, email and/or phone number, city, state) and send them the presentation (or FREE REPORT designed for Realtors.)

•     Send emails to your Realtor database with the presentation. 

•     Participate in blogs with links to the presentation (or FREE REPORT)

5.      Recruiting Builder Referrals and partnerships with our Builder Sponsor Program.
If you have ever tried to solicit a builders business you probably already know all the excuses. "I already have a mortgage company in-house", "I have a pre-existing relationship", "I only use big banks," etc. The bottom line is we are living through unprecedented times in our industry and the old rules no longer apply.

Builders need to move their inventory and usually have enough margins to be able to offer a down payment solution. Additionally, as a Certified Down Payment Professional you can offer them solutions that others can not. Not only will you be able to qualify more buyers, but you will be able to offer sales and marketing solutions that they cannot offer in-house.

6.      Recruiting For Sale By Owner Referrals and Partnerships (Our FSBO Program)
When targeting For Sale By Owners, if there is not a compelling reason to work with you, chances are that you will not even get into the door. Our FSBO programs starts with your co-branded seller video that explains the benefits of using down payment solutions to sell a home at the highest possible price in the shortest amount of time.

The second part of the program is in presenting your Down Payment Guys' "Free Home Sellers Kit". This kit includes everything they need to sell their home and everything you need for capturing leads and having the FSBO be one of your best referral partners.

7.      Having Seasoned Investors Finding You.
One of the best parts of being a Certified Down Payment Professional, are the doors that swing open for you. You will have inside access to the best real estate deals available. You will be able to provide valued expertise and financing solutions that many seasoned investors are not aware even exist.  Not only will they come to you for these solutions, but their other business as well.

8.      Having First Time Home Buyers - Find You.
Simply put there is no better way to find renters and First Time Home buyers than our proven strategies and campaigns. With our direct consumer approach, you will find the leads, qualify them and then choose which Realtors you want to work with to help these buyers.

9.      Improving your Internet Marketing, Farming and Advertising strategies.
One of the biggest benefits of becoming a Certified Down Payment Guy Professionals is receiving our resource guide. This guide contains a library of marketing documents, telemarketing scripts, drip e-mail letters and campaigns, and ads and strategies that are proven money makers.

10.  Ongoing Training, information alerts and newsletters
In addition to keeping you informed on all current compliance, regulatory, legislative and secondary market conditions, our unique position in the market allows us to keep a pulse on what banks are actually funding deals. What banks are cutting appraisals, who is quick, who is slow and lots of other interesting stories we hear on a daily basis.

Building Your Team. 

If part of your job is "Growing A Team", this is could be a terrific opportunity - especially if you will get an override on the business they generate.  As a Certified Down Payment Guy Lending Professional, you will receive a commission on each LO that becomes a Certified Down Payment Guy Professional lender. 

You will earn $125 for each LO that signs up.  You can give this back to them in the form of a discount or keep it for yourself.  If they recruit other LO's, they will earn the $125 and you will earn a $50 bonus.  If your LO's sponsor Realtors, you will earn a $25 bonus on each Realtor.  

The COST

Becoming a Certified Down Payment Guy Professional lender is extremely affordable considering every thing you receive. The annual licensing fee is $699 per year plus $19.95 per month.  Sign up online during our introductory period and we will waive the monthly fee for the first year (a savings of $240). 

Conclusion

When you become a "Certified Down Payment Guy Professional, you will establish yourself as an industry leader, becoming recognized as an expert in creative financing solutions that the competition does not have. It stimulates excitement, creates a buzz and will electrify home sales.  Certified Down Payment Guy (DPG) Experts provides buyers, Realtors, builders and FSBO's with a unique value proposition enabling them to stand out from the competition. 

We will TEACH YOU HOW to use the programs AND the tools to generate business through hands-on and/or web-based training.    Getting started has never been easier, and there has never been a better time to promote and grow your business using down payment solutions from The Down Payment Guy.  

To become a Certified Down Payment Guy Professional Lender,

1.      Go to http://www.thedownpaymentguy.com/.

2.      Click "become a certified professional" at the bottom of the page

3.      Create a profile (there is no cost to do this). 

4.      When you login, you will have the opportunity to "become Certified".

I look forward to answering any questions you may have about how we can continually help your bottom line.

Marlo Newman
Founder
TheDownPaymentGuy.com

877-DPGUY-411  (877) 374-8941

 

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