There is simply no way to be thriving in real estate a year or more from now without going back to basics. Stop resisting that terminology by bringing up technology and all the other bells and whistles about the way we do business. The most basic of all basics is prospecting and connecting with anyone and everyone. It has everything to do with vigilance, stickability, strong, unwavering desire to be successful, and the self-discipline to not give into fear. Instead of fearing, get the skills and knowledge you need to do what you don't do and be willing to move forward even if fear is present. There is a real need for a willingness to work in ambiguity.

We know that we have challenges in the mortgage arena. We have oversupplies in many markets; we have sellers who are upside down and unable to pay their debts; buyers who are afraid to move forward; agents who are performing poorly and hurting the rest of their colleagues and uncertainty in many ways. We have as much to be concerned about as did those of us who listed and sold real estate in 1980...and we made money and we thrived to surge another day. However, we had to make adjustments, redouble our efforts, not allow complaining and whining to take over and fight everyday to be the very best that we could.

Abraham Martinez

martinezglobal@gmail.com