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advertising: Are you using a Mega-Phone or a Magnet? - 11/01/07 08:08 PM
Here's an excerpt from a post on my other blog: I listened to a web seminar today by Seth Godin promoting his new book Meatball Sundae and during the question and answer session he said something that is key to planning todays marketing strategy. You can no longer use a "mega-phone" you
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advertising: Action Steps - The Key To Hitting Your Goals - 10/30/07 07:54 PM
I posted this on my other blog today...I hope you enjoy it: I think we are all getting smarter. I also think we are getting less done. We are becoming semi-experts on nearly everything that interests us with the point-and-click database of knowledge that is the internet. So, when I discuss
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advertising: 24-Hour Active Rain Challenge To Get More Business - 10/17/07 06:54 PM
I challenge all of you to do the following within the next 24 hours (I'm doing it, you can too) and let me know your results. 1. Send a handwritten note to someone 2. Add 3 names to your database 3. Change your voice mail message 4. Hand out one business card to a
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advertising: 5 Days To Getting More Traffic To Your Site or Blog - 10/16/07 02:55 PM
http://johnleach.typepad.com/first_day_ceo/ Updated my FirstDay CEO blog today with some free resources provided by Seth Godin on his Squidoo lens that are key to getting more traffic to your sites. I think he should have added ActiveRaiin to the list:-) Here's the excerpt: 5 Days To More Traffic Seth Godin has a great Squidoo lens outlining
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advertising: If I Was A Real Estate Agent... - 10/15/07 07:17 PM
On my other blog, I posted today about setting your self apart from your competition in a cluttered marketplace...here's an excerpt. Here's an example. If I were a Real Estate Agent (hmmmhhhhh...can you think of a more cluttered marketplace?) what things could I do to stand out from my competitors? How about
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advertising: Seth Godin - You Should Close Your Mortgage Business. - 10/12/07 04:07 PM
First off...like many of you I love Seth Godin's books (Purple Cow, Free Prize Inside, The Dip, All Marketeers Are Liars) and insight. He sees what we all see, he is just able to tell us what we see better than we can see it. I have spent a couple hours each
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