marketing: Making the most out of your yard sign. - 09/17/08 02:01 AM
In the past I have posted several blogs about making the most out of your yard sign. Here is another way to maximize your marketing with your yard sign. Promote a unique feature on a separate rider on your yard sign.
This would be the most effective if you have a … (2 comments)
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marketing: Testimonial for David Matney with Alliance Real Estate - 07/11/08 10:47 PM
This is a client satisfaction survey from a past client. This client was an expired listing who had been listed with two other companies before she became a client. After proper pricing, professional home staging and a pre-inspection this home SOLD in 7 days!
If you are considering selling your … (0 comments)
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marketing: Go above and beyond when selling your home - 06/29/08 12:41 PM
Everyone is well aware of how important cleanliness is when selling your home. If everyone's home is clean what does a seller do to go beyond that? One item that many sellers overlook is downstairs that will get looked at by almost all potential buyers. Most buyers at least LOOK at … (1 comments)
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marketing: Does changing agents change the value of a home? - 06/22/08 09:19 PM
In a tough market, some sellers believe that changing agents will somehow change the value of a property. It does not. There is only one reason a home does not sell ... PRICE. Several months ago I was on a listing appointment and I showed the seller that in my professional … (3 comments)
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marketing: Marketing Your Listings Internationally - 04/26/08 01:16 PM
NAR is a member of the International Consortium of Real Estate Associations (ICREA). Therefore, as a member of NAR you are also a member of ICREA. If you currently have the Enhanced Listing Package with Realtor.com then you can also have your home "Internationally Featured" on Realtor.com by simply calling Realtor.com and giving the representative the … (7 comments)
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marketing: Accurate information in the MLS - 04/24/08 10:14 PM
Recently I was previewing properties in a subdivision for an upcoming listing. As I pulled up homes in our local MLS one listing was clearly outside the subdivision. I called the agent to let him know the mistake. He was appreciative and aghast at the mistake knowing how critical subdivisions are … (3 comments)
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marketing: Does your broker limit your marketing? - 04/16/08 11:24 PM
Once in a while I encounter a negative comment or two about blogging. I was speaking to several agents from across the state and the conversation turned to blogging. Most folks are very interested and I try to share the benefits of blogging and how it can help position yourself as … (19 comments)
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marketing: Do you drive buyers to you or to your company? - 04/15/08 02:48 AM
Many agents make the mistake of driving clients to the company. That is great for the company but not good for the agent. Sometimes this is masked as a benefit to the agent, but the truth is that it really benefits the company. For example, does your company provide you with a … (10 comments)
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marketing: Strategy and Logistics of Expired Listings - 04/13/08 10:32 AM
As many of you know I am a HUGE fan of virtual assistants. In fact, we have had a internationally recognized virtual assistant for over a year at the Company level. Laura Monroe is TOP NOTCH and we are extremely happy with her work. However, there are some physical limitations with having … (4 comments)
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marketing: The importance of previewing the competition - 04/03/08 10:25 PM
Many agents and sellers overlook the value of previewing properties before putting a home on the market. Previewing saves time, and it allows both the agent and seller to get a feel for the direct competition. It is important to understand that buyers are looking at the competition that are currently on … (1 comments)
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marketing: New Technology Introduced in the Omaha Real Estate Market - 03/24/08 11:38 AM
I am proud to announce that Alliance Real Estate is leading the way by being the FIRST company in Omaha to introduce a VIRTUAL FLYER for buyers via PDA/Smartphone! This system employs a text message call capture system with an attached virtual flyer! Smartphones are the future and are outselling desktop computers 4 … (0 comments)
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marketing: Sellers: Selling a home is uncomfortable - 03/16/08 10:08 PM
There are currently over 5000 active listings in the Omaha market for sale. When you home is on the market it means that you will get showings at times that are inconvenient. You have to make your home available in-order for agents to sell your home. Sometimes you get only ONE … (4 comments)
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marketing: Thank You to Signature Signs in Omaha, NE - 03/15/08 01:16 AM
I would like to thank Bonnie and Tom Schneider with Signature Signs in Omaha, Nebraska. Signature Signs is a locally owned company and they are absolutely FANTASTIC! I am thrilled with their work and they are more than willingness to assist with new innovative ideas on signage.
Many agents overlook the … (0 comments)
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marketing: Shaking the tree for multiple offers - 01/22/08 01:11 AM
The first key to getting multiple offers is the right price. In close second is the abiltiy to "work" an offer once it has been submitted. One fundamental aspect of working an offer is accurate record keeping of all agents who have shown the property. For many agents this can be a HUGE challenge … (3 comments)
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marketing: Why buy a southern facing home in Nebraska? - 12/23/07 01:32 AM
Why is it better to buy a southern facing home in Omaha, Nebraska? In the Omaha Real Estate market, a southern facing home's driveway will melt faster and will be clear long before a home that faces north. If marketing a home it is not a bad idea to point this out to a … (1 comments)
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marketing: Rental furniture: How to stage a vacant home. - 12/16/07 02:56 PM
It is extremely important to stage a vacant home with rental furniture when selling your home. It is probably one of the last thing a seller wants to hear AFTER they have just moved out. However, it can make the difference between a home languishing on the market or a closed … (1 comments)
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marketing: Case Study on Pricing - 11/10/07 02:48 PM
Omaha Real Estate Contributed by David Matney with Alliance Real Estate
Case Study in Price
In an earlier post I discussed pricing your home and how certain amenities or lack there of will effect the price of your home. Pricing is determined by the market. Location, condition, size and amenities all effect the … (5 comments)
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marketing: Price on a major breakpoint - 10/12/07 12:44 AM
Omaha, Nebraska Contributed by David Matney with Alliance Real Estate
Here is a simple way to increase your exposure when selling your home. Price your home on a major breakpoint.
Let's say you have a listing around $125,000. Now, lets take a quick look at buyers. Generally speaking, buyers tend to have a … (2 comments)
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marketing: Attention vs Retention - 10/04/07 01:50 AM
Omaha, Nebraska Contributed by David Matney with Alliance Real Estate
Are your activities focused on attention or retention? Examples of attention activities are things like an ad in the newspaper, real estate magazine, phone duty, and prospecting letters to FSBOS. These are activities done to gain attention to yourself and promote your business. It … (4 comments)
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marketing: The showing desk ... the competitive edge! - 10/03/07 02:11 AM
Omaha, Nebraska Contributed by David Matney with Alliance Real Estate
Here is just a few thoughts on having a showing desk. I initially was extremely skeptical and a non-believer in having this tool. I used to believe that it was our "job" to sell the property to the agents that are calling … (7 comments)
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