real estate: Marketing Your Listings Internationally - 04/26/08 01:16 PM
NAR is a member of the International Consortium of Real Estate Associations (ICREA).  Therefore, as a member of NAR you are also a member of ICREA.  If you currently have the Enhanced Listing Package with Realtor.com then you can also have your home "Internationally Featured" on Realtor.com by simply calling Realtor.com and giving the representative the MLS number of your listing. 
They will designate your listing as an international listing and it will have the little diamond icon and be featured on WorldProperties.com.  See how it looks below.  Now, is this the magic bullet to getting a home sold?  Sorry, even buyers outside the United States … (7 comments)

real estate: Realistic Offers - 10/01/07 12:27 AM
Omaha, Nebraska     Contributed by David Matney with Alliance Real Estate
Recently, in our market it seems like more buyers are making extremely low offers in the attempt to get a "good deal."  Here is the problem with making uneducated low ball offers.  Keep in mind buyers are free to offer what they want to on a home and a low offer is at least better than no offer.
Let's say a home is listed for $125,000.  The market analysis says that the home is fairly priced in relation to the competition and it has been on the market for 15 days.  Buyer … (0 comments)

real estate: Be careful with upgrades - 10/01/07 12:00 AM
Omaha, Nebraska     Contributed by David Matney with Alliance Real Estate
Some sellers get over zealous with certain upgrades when selling their home.  Certain upgrades while very nice will not net the seller MORE money.  Some items are maintenance issues.  For example, a new roof will make a home more marketable but it will not necessarily net the seller more money.  Buyers expect a home with a roof.  Other upgrades may be limited by certain aspects of the property.  A one-car detached garage will max out at a certain price.  No matter the other upgrades that are done to the property homes with … (0 comments)

real estate: Unrepresented Sellers - 09/30/07 11:46 PM
Omaha, Nebraska     Contributed by David Matney with Alliance Real Estate
Many sellers believe that they can save money by selling their home themselves.  However, what many sellers fail to realise is that commission is built into the market.  Here is what I mean when I say that.  For example, two homes are on the market.  Home A is listed with a Realtor, and Home B is unrepresented or FSBO.  In our example, both homes are the same:  same price, same floor plan and same subdivision.  
The potential buyer knows that Home A is paying a commission, he also know that the other seller is NOT … (0 comments)

real estate: My turn ... limited service vs full service - 09/28/07 01:33 AM
Omaha, Nebraska     Contributed by David Matney with Alliance Real Estate
It seems like there is much discussion about full service and limited service companies.  I have a different view, I believe that the discussion should be about full service and limited service agents.  Within any company, I believe you can see two types of agents, one full service and one that is limited service. 
Education
Full Service Agents take more than the minimum amout of required for CE.  They attend advanced training classes, seek designations and work hard to better represent their clients.
Limited Service Agents wait until the last minute to take the minimum amount of CE … (2 comments)

real estate: Where is Alliance Real Estate? - 09/19/07 04:50 AM
Our International Headquarters is located at 12165 West Center Rd Suite 83 in Omaha, Nebraska.  Our office is small and you will need a GPS in order to find it.  We hardly ever have walk-in traffic off the street and our office is nice but is nothing to write home about.   Agents do not sell homes in offices, the most productive agents are PROSPECTING and working their sphere of influence.  
Our office is about 800 square feet and that is by design.  We keep overhead low to maximize profitablity.  The lower rent allows us to invest our money in EDUCATION and systems that will give our agents … (4 comments)

real estate: Termite Damage - 05/11/07 09:56 PM
Omaha, Nebraska     Contributed by David Matney with Alliance Real Estate
Termites or wood destroying insects are sometimes not taken very seriously by buyers and even some real estate agents.  It is sometimes viewed as one the the boxes that needs to be checked before closing.  However, termites can be a very serous matter and should not be taken lightly.  Here are a few interesting tidbits about termites that I bet you were not aware of. 
Did you know:
That termites cause more damage than tornados, hail, wind and hurricanes COMBINED!
Termites cause more than $1.5 BILLION in damage EACH YEAR!
You can not buy … (7 comments)

real estate: The flyer box a missed opportunity - 12/16/06 12:05 AM
What if you had a prospect that drove by one of your listings and they were actually interested enough in the home that they called you to get information and you were unable to field the call?  How many agents spend money on "home" magazines to offer homes to folks who go to the store to buy milk?
So many agents in our market underestimate the power of the flyer box.  Here is a gizmo you can reuse, guage the effectiveness and market yourself and the property.  In a way you are handing them your business card with every flyer they pull.  It can be … (11 comments)

real estate: Are you throwing away your leads? - 12/12/06 02:41 AM
Omaha Real Estate     Contributed by David Matney with Alliance Real Estate
Some companies make it a practice to supply agents with a yard sign when they list a home.  Some agents feel that this is a neat benefit with a BIG company.  However, are you really gaining anything by this practice or are you losing business from practice?
Let's look at it from a different angle, pretend you are a buyer and you happen you pass a listing on your way to work.  Your running late and you only get a quick glance at the sign.  Generally, the yard sign supplied by the company has … (1 comments)

real estate: Bad Photos - 12/11/06 10:48 PM
I can not believe the photos that some agents take of their listings.  Call me crazy but is it too much trouble to move your car when you take a photo of the home?  Not everyone is perfect but it seems pretty basic to close the garage door as well before you take the shot or move the trash cans.  Better yet, if the photo is bad you can always retake the shot.  Of course, you would have to LOOK at the photo first to make sure there was no dog yard leaving his business card in the front yard!
 
… (1 comments)

real estate: K-mart Pricing of Homes - 12/11/06 09:36 PM
What do I mean when I say K-mart pricing of homes?  First of all, this is not a slam on K-mart in any way.  Many agents in our marketplace and across the country still K-mart price their listings.  Here is what I mean when I say K-mart pricing.  Let's say you have a listing in the neighborhood of around $125,000.  Some agents will insist on pricing that home for 124,900.  This is why I believe this is a HUGE blunder in marketing. 
The key to marketing is exposure.  How many buyers have you helped said to you, "We are looking in … (1 comments)

 
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Omaha, NE Real Estate | Omaha, NE homes for sale ~ David Matney

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Alliance Real Estate

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