Real estate blog entries tagged with lead generation by Matt Heaton (Timu Corp - CEO, ActiveRain

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lead generation: Trigger Leads - There goes my privacy, yet again - 05/13/07 04:21 PM

About two weeks ago someone was describing to me how they were going to buy "Trigger Leads" for their mortgage business. I didn't know what a trigger lead was but, after it was described it just kinda made me go, how in the world is that legal...
What is a trigger lead?
After … (38 comments)

lead generation: Why lead aggregation is a dead business model in real estate - 12/12/06 02:27 AM

One of my first posts on ActiveRain was title, The downfall of the "Lead Generators" and I wanted to revisit the topic. Over the last several months I've heard lots of people question whether companies like Zillow, Trulia, Move and Google will switch to a lead generation model as opposed to advertising once … (45 comments)

lead generation: Lead conversion and changing lead definitions - 07/30/06 02:09 PM

One of the ongoing themes at the Inman Real Estate Connect conference was how to turn and Internet generated lead into closed deals. While in the past there had been a huge emphasis on simply generating more leads, it is now on how to turn a lead into a closed deal. I heard … (18 comments)

lead generation: The downfall of the "Lead Generators" - 06/30/06 08:14 PM

The other night I was reading a post on Joel Burslem's real estate marketing blog which I replied to but also felt like would make a good topic for this blog. Basically he was questioning the advertising revenue model that Zillow has adopted and wondering if it made more sense for them to … (6 comments)

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