From the author of My Blue Goose, Exploiting the Wow Factor in Real Estate Marketing.
ARCHIVED BLOG POSTS
I started to write an article titled “Internet versus Print advertising” and realized half-way through writing it that the article had been inaccurate since the title. As we learn more about the strengths of the internet and understand how we can better measure print advertising, we learn that it...
I have been receiving some emails of late that of asked me about my upcoming article titles. I aim to please so here they are:7 Blue Goose Ideas To Make Sure Homeowners Hire You Before Your ColleagueRecipe Cards: Stop Sending Them!Also, keep in mind that I am always open to suggestions should yo...
Agents: Be AuthenticBy Matthew S. Gosselin, Author of My Blue Goose Your Blue Goose is what makes you authentic. Authenticity is what will sell yourself and your business. It’s why brands such as Ben & Jerry’s, Starbucks and Samuel Adams have received an their cult-like following. So what does...
Why Brian Buffini Could Be Ripping You OffBy Matthew S. Gosselin Author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing Yeah, I said it. Out in the real estate world, agents are craving solid and innovative information. In their quest they discover the low-hanging fruit--...
8 Ways to Get the Marketing Word Outby Matthew S. Gosselin"Setting A Sale Price in a Slow Market," (New York Times)."Bubble, Bubble, Housing Market is in Trouble," (USA Today)."Home Sales Plummet 21%" (Boston Globe).You don't have to pick up too many newspapers or watch a lot of television to lea...
Create Content That Your Audience Will Actually ReadBy Matthew S. Gosselin, Author of My Blue Goose “It's no longer just enough for people to believe that your product (your services) does what it says on the label. They want to believe in you and what you do. And they'll go elsewhere if they don...