Send Out Holiday Cards! - 10/31/07 06:31 PM
I actually love receiving them but they take so long to write out....until now. See my message below.
This year my company, Xpressdocs, is very excited to announce a new website that allows you to design holiday cards using family photos and personalized messages. Xpressdocs is the leading provider of on … (1 comments)
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Damaging Your Business One Recipe Card At A Time - 10/30/07 11:32 AM
After writing the title I figured I had just about said it all. “But Why?” Some of you may say. Others will get defensive and tell me that they have been sending them for years and their clients love them. In fact they look for them in the mail. I even … (11 comments)
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Direct Mail Idea #4: The Consumer Wants Their Message Customized - 10/30/07 09:20 AM
Direct Mail Idea #4: The Consumer Wants Their Message Customized
A survey conducted by the USPS tells us that 43% of consumers want their marketing to be personalized and customized.
It has never been more important to sort your blue lists into a number of different categories; sort by buying … (2 comments)
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$8 Just For You! - 10/29/07 07:25 PM
My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing is finally in! As a thank you to the Active Rain community, you are able to purchase the book for $8 off the normal cover price. I am only offering it on this blog for this time only as my … (0 comments)
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Where Agents Spend Their Money - 10/29/07 09:37 AM
Our friends at Xpressdocs have come out with an impressive survey that shows us where the top 100 real estate professionals that use their system spend their marketing dollars. Some conclusions from the survey include:
Agents spend at least 10-15% of their gross commissions on marketing
100% … (7 comments)
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Beat 'em To The Punch - 10/29/07 08:15 AM
Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting … (5 comments)
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When Race Matters - 10/24/07 10:10 AM
To Managers and Brokers of Real Estate Offices:
It’s time we had a talk. I have been doing some thinking and have some questions to ask.
1. As a company, what are we doing to market to people of different ethnic backgrounds?
2. Can all of our legal … (6 comments)
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Direct Mail Idea #3: Use Quality Paper (Plus All 11 Direct Mail Ideas) - 10/24/07 08:37 AM
Direct mail has become the standout element in the successful real estate professional’s business. In 2007, it will reach $64 billion in U.S. spending making it one of the top mediums used by companies in the country.(Direct Marketing Association)
Besides purchasing the right kinds of lists and using them consistently, direct … (0 comments)
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There Are Too Many Agents Here - 10/23/07 07:54 PM
Here are the facts. Over the last couple of years we have seen a decrease in the number of transactions and an increase in agents. Below is a graph charting the increase of agents versus the decrease of transactions. All of the numbers are as reported by NAR. It shows that … (13 comments)
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7 Tips To Get An Audience To READ Your Blog - 10/17/07 09:19 AM
7 Tips To Get An Audience To READ Your Blog
Real Estate Tomato, always a great real estate marketing source, gives us 7 great blogging must-haves that we should all probably post on the side of our computers. These represent the absolute basics to making sure your blog is read and … (2 comments)
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Direct Mail Idea #2: Watercolor - 10/15/07 07:55 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of … (10 comments)
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Direct Mail Idea #1 - 10/10/07 09:47 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of … (3 comments)
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Should I Yell Or Whisper About My Price Changes? - 10/06/07 05:01 PM
Dilemma, Dilemma. What a hot topic this has become over the last few years as we have seen the marketplace slow. On the one hand agents are afraid that if they tell the public that a home has been reduced, it may indicate their failure of selling the home. The other … (5 comments)
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My Blue Goose Book UPDATE - 10/05/07 07:50 AM
My Blue Goose is flying along through the print process although it has been slightly slower than I would like. Due to my attempt at making this book a 'green' book, printing was slowed a little. Still, November 1st seems to be the ship date. So all of you have … (1 comments)
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Think Big and Kick Ass - 10/04/07 08:44 AM
The title of Donald Trump's new book tells it all. Beyond being a catchy title it really explains how the Trump has commanded his many businesses and brands. I'll be the first to tell you that I've never really cared for Trump's tactics but there is no denying that it has … (5 comments)
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Websites: If You Build It Will They Come? - 10/01/07 08:26 AM
Excerpt From My Blue Goose Exploiting The Wow Factor In Real Estate Marketing
As promised, the following link will bring you to an excerpt from my book My Blue Goose about building your real estate website.
Remember, for a limited time shipping is free for all pre-orders.
The book is … (5 comments)
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