Here's A Bailout For You: Buy These Two Books - 01/27/09 10:11 PM
I don't plug too many books on my site but I can't stay quiet anymore.
If you are an agent who is thinking about this tough market and you are not sure how you are going to pull through and become the successful agent you've had always wanted to be, buy a good red pen and these two books:
1. The Millionaire Real Estate Agent (McGraw-Hill 2004)

2. SHIFT How Top Real Estate Agents Tackle Tough Times



If you don't already know who Gary Keller is, grab the agent next to you and ask them so they can … (1 comments)

Most Real Estate Agents Are Not Graphic Designers - 01/21/09 10:56 AM
When I worked for the University of West Florida back in 'the day' I'll never forget an individual that had to approve the advertisements I was making before they were sent out. I was a young Communications major with a focus in public relations and advertising (I also had a lot more hair then I have now) and she was a 20-year administrative assistant. Every time I showed her one of my ads she said the same thing. "Look at all of the blank space on this ad!" she would say, almost horrified."
In my presentations I often mention the importance … (2 comments)

Be Personable Like Your Dentist - 01/16/09 01:39 PM

Several months ago I wrote about my dentist in Boston and how impressed I was with them. Not just the service, but the entire way they marketed themselves. I was so impressed, I called them back to find out how they knew my wife and I so well. I mean, really, after our first couple of visits they were able to recall six months later everything we told them. It turns out that every visit the assistant went back to the file on the computer and wrote down all of the things that we spoke about. They were big on … (12 comments)

 

Matthew Gosselin

Orlando, FL

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Author of My Blue Goose, Business Dev. Exec. of Xpressdocs

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