authentic: Do You Smell Something? - 01/14/08 08:29 AM
One of the greatest marketing stories may be something you never knew. Natural gas doesn’t smell. In 1937 in Texas, a shop instructor turned on a sander and within minutes almost 300 students in the New London, Texas school died from the explosion. The cause was a faulty and leaking natural … (4 comments)

authentic: Word of Mouse - 11/28/07 02:45 PM
Over and over we have heard how important it is to generate positive word of mouth advertising about our business. We have also been told that bad news travels faster and to larger audiences.
In this day and age, news travels in a viral fashion much like a disease through … (0 comments)

authentic: Agents: Be Authentic - 08/28/07 11:48 AM
Agents: Be Authentic
By Matthew S. Gosselin, Author of My Blue Goose
Your Blue Goose is what makes you authentic.  Authenticity is what will sell yourself and your business.  It’s why brands such as Ben & Jerry’s, Starbucks and Samuel Adams have received an their cult-like following.  So what does it take to … (2 comments)

 
Real Estate Trainer: Matthew Gosselin (Author of My Blue Goose)
Matthew Gosselin
Fort Worth, TX
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Author of My Blue Goose

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