blue goose: The Blue Goose Theory Takes Form In Mike Lefebvre - 07/15/08 12:51 PM
Watch Mike use Trulia to capture his market of homeowners who are looking for an agent to do something different. Click here for the story … (1 comments)

blue goose: Create Content That Your Audience Will Actually Read - 06/11/08 02:33 PM
“It's no longer just enough for people to believe that your product (your services) does what it says on the label. They want to believe in you and what you do. And they'll go elsewhere if they don't.” ~Hugh Macleod
One of the biggest issues surrounding real estate marketing these days is that most of the marketing collateral being produced is meaningless. Too often they are lengthy, confusing, and cluttered. The advantage that Fortune 500 companies have when they produce their advertising and promotional materials is that they spend millions on marketing think-tanks to produce quality, meaningful reminders of their brand. … (5 comments)

blue goose: Do Your Socks Match Your Marketing? - 02/25/08 08:37 AM
The year was 2002 in San Francisco, CA when four friends realized that the world was facing a crisis. People were wearing the same socks; white, black and gray. Most people stick to these colors simply because they know they eventually lose one.
So the Little Mismatched Company was formed. With three socks in each set ordered, men, women, boys and girls virtually lined up on the Little Mismatched website to get their hands on these expressive accessories.
"It's about coordinated mismatching, not to be a clown" co-founder Arielle Eckstut told the USA Today in 2006.
Today the company has … (7 comments)

blue goose: Direct Mail Idea #11: Never Forget A Call To Action - 02/19/08 12:03 PM
Uploaded with plasq's Skitch!
Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in your material. For example, “to view a PDF file of this year’s market statistics in Anytown, USA, visit www.MySite.com/market.”
Not only will directing them to a website be an easy way to measure the interest in your postcard, it also serves the larger purpose of getting them to see the … (10 comments)

blue goose: Beat 'em To The Punch - 10/29/07 08:15 AM
Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting edge Arthur’s motel didn’t make it. It was ahead of it’s time.

Thankfully for you, there is so much going on in the real estate world that you don’t have to worry about being ahead of your time. In the case of the Houston Association of Realtors, they … (5 comments)

blue goose: Direct Mail Idea #3: Use Quality Paper (Plus All 11 Direct Mail Ideas) - 10/24/07 08:37 AM
Direct mail has become the standout element in the successful real estate professional’s business. In 2007, it will reach $64 billion in U.S. spending making it one of the top mediums used by companies in the country.(Direct Marketing Association)
Besides purchasing the right kinds of lists and using them consistently, direct mail is most effective when the message and delivery are interesting and authentic. The following is just one of an on-going series of ideas for your effective direct mail.

As the saying goes “garbage in, garbage out.” Now I have a statistic to back that up. “When postcards … (3 comments)

blue goose: Direct Mail Idea #2: Watercolor - 10/15/07 07:55 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of lists and using them consistently, direct mail is most effective when the message and delivery are interesting and authentic. The following is just one of an on-going series of ideas for your effective direct mail.
Direct Mail Idea #2: Watercolor
Laurel Strand, Broker-Realtor of Montclair, CA has perfected a … (10 comments)

blue goose: Direct Mail Idea #1 - 10/10/07 09:47 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of lists and using it consistently, direct mail is most effective when the message and delivery are interesting and authentic. The following is just one of an on-going series of ideas to produce effective direct mail.
Direct Mail Idea #1: The Many Faces I Have
There is an agent in Texas … (3 comments)

blue goose: “Homeowners Brag About My Services. Here Are 7 Reasons Why.” - 09/04/07 08:23 AM
“Homeowners Brag About My Services.  Here Are 7 Reasons Why.”
By Matthew S. Gosselin, Author of My Blue Goose-Exploiting The Wow Factor In Real Estate Marketing
So much of Blue Goose marketing is about creating unique ways to present you to the public.  These remarkable methods, when done correctly will result in a notable differentiation in the marketplace and ultimately more business for you.  They can fall under your complete concierge package of services providing great value to your homeowners.  Read the ideas below and customize them within your own business model.
1.  Free magazine forwarding - One of the biggest pains in the … (3 comments)

 

Matthew Gosselin

Orlando, FL

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Author of My Blue Goose, Business Dev. Exec. of Xpressdocs

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