blue goose: Create Content That Your Audience Will Actually Read - 06/11/08 02:33 PM
“It's no longer just enough for people to believe that your product (your services) does what it says on the label. They want to believe in you and what you do. And they'll go elsewhere if they don't.” ~Hugh Macleod
One of the biggest issues surrounding real estate marketing these days … (5 comments)
blue goose: Do Your Socks Match Your Marketing? - 02/25/08 08:37 AM
The year was 2002 in San Francisco, CA when four friends realized that the world was facing a crisis. People were wearing the same socks; white, black and gray. Most people stick to these colors simply because they know they eventually lose one.
So the Little Mismatched Company was formed. With … (7 comments)
blue goose: Direct Mail Idea #11: Never Forget A Call To Action - 02/19/08 12:03 PM
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Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in … (10 comments)
blue goose: Beat 'em To The Punch - 10/29/07 08:15 AM
Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting … (5 comments)
blue goose: Direct Mail Idea #3: Use Quality Paper (Plus All 11 Direct Mail Ideas) - 10/24/07 08:37 AM
Direct mail has become the standout element in the successful real estate professional’s business. In 2007, it will reach $64 billion in U.S. spending making it one of the top mediums used by companies in the country.(Direct Marketing Association)
Besides purchasing the right kinds of lists and using them consistently, direct … (1 comments)
blue goose: Direct Mail Idea #2: Watercolor - 10/15/07 07:55 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of … (10 comments)
blue goose: Direct Mail Idea #1 - 10/10/07 09:47 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of … (3 comments)
blue goose: “Homeowners Brag About My Services. Here Are 7 Reasons Why.” - 09/04/07 08:23 AM
“Homeowners Brag About My Services. Here Are 7 Reasons Why.” By Matthew S. Gosselin, Author of My Blue Goose-Exploiting The Wow Factor In Real Estate Marketing So much of Blue Goose marketing is about creating unique ways to present you to the public. These remarkable methods, when done correctly will result in a … (3 comments)
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Watch Mike use Trulia to capture his market of homeowners who are looking for an agent to do something different. Click here for the story … (1 comments)
