book: Viral Video Finds Its Place In Marketing for Century 21 - 05/19/08 08:30 PM
A few posts ago I wrote about Mike Lefebvre, a real estate agent who shows promising results as a real estate agent and a unique ability to offer his clients an edge in the marketplace. In the post I also correctly predicted Mike's winning video.
I am very pleased to inform … (5 comments)

book: Direct Mail Idea #11: Never Forget A Call To Action - 02/19/08 12:03 PM
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Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in … (10 comments)

book: Change Is Good, Goodbye 2007 - 12/27/07 03:15 PM
Author’s Note: This is my last post until 2008. I’m astonished and overwhelmed with the attention that my book, My Blue Goose and my blog, Blog of Geese have received since launching. Thank you to each and everyone of you who have read, commented, forwarded and linked my blog posts.
… (0 comments)

book: Get Me A 6%+ Response Rate On My Direct Mail! - 12/03/07 10:07 AM
Direct mail is an interesting business. It has proven effective time and time again yet according to Borrell Associates only 16% of all real estate agents use it. For the ones who use direct mail on a regular basis this is good news. It means you don’t have as much clutter … (7 comments)

book: Direct Mail Idea #6-Email Follow-up - 11/30/07 08:03 AM
Direct Mail Idea #6: Follow up with an email In the sales world, everyone expects a follow-up. Let’s face it, as consumers we need constant reminders even when it is about something we are involved with. Any time you send out a direct mail piece, pick your top 50 most important … (4 comments)

book: Meatball Sundae - 11/06/07 09:19 AM
Please click here to view this blog. For some reason Active Rain wasn't posting this article correctly. … (1 comments)

book: My Blue Goose Book UPDATE - 10/05/07 07:50 AM
My Blue Goose is flying along through the print process although it has been slightly slower than I would like. Due to my attempt at making this book a 'green' book, printing was slowed a little. Still, November 1st seems to be the ship date. So all of you have … (1 comments)

book: Think Big and Kick Ass - 10/04/07 08:44 AM
The title of Donald Trump's new book tells it all. Beyond being a catchy title it really explains how the Trump has commanded his many businesses and brands. I'll be the first to tell you that I've never really cared for Trump's tactics but there is no denying that it has … (5 comments)

book: Good News About My Blue Goose! - 09/08/07 11:30 AM
Great news about the book My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing.  From now until October 1st, you can pre-order the book with NO SHIPPING CHARGES!  The book sells for $21.95 and can be found at www.MyBlueGoose.com."Every serious real estate agent should keep My Blue Goose nearby."Barbara … (1 comments)

 
Real Estate Trainer: Matthew Gosselin (Author of My Blue Goose)
Matthew Gosselin
Fort Worth, TX
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Author of My Blue Goose

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