content: Luba Knows What Works On The Web. See It Here... - 06/24/08 12:45 PM
I just came across the work of Zephyr real estate agent, Luba Muzichenko. As far as marketing is concerned, Luba does two things very well. First she is host to a very valuable and local blog titled "The Avenues Blog." (photo below-www.theavenuesblog.com)
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The Avenues Blog is a … (4 comments)

content: David Davis Shows Us Marketing At Its Best - 06/13/08 07:55 AM
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One of the monthly features on the new Xpressdocs' Blog (launching July 7th) will be called Blips and Blunders. It's a section that will feature the best and well, the not so best of real estate marketing. Here's a taste of what to expect from this … (0 comments)

content: Create Content That Your Audience Will Actually Read - 06/11/08 02:33 PM
“It's no longer just enough for people to believe that your product (your services) does what it says on the label. They want to believe in you and what you do. And they'll go elsewhere if they don't.” ~Hugh Macleod
One of the biggest issues surrounding real estate marketing these days … (5 comments)

content: The Information On Your Direct Mail Postcard - 03/12/08 12:29 PM
There is some confusion floating around the real estate industry about the definition of value as it relates to direct mail pieces. Should you send recipe cards? Should you partner with local companies to provide retail discounts? Should you stick with sending out market statistics and only marketing statistics? Here are … (20 comments)

content: Create Content That Your Audience Will Actually Read - 08/27/07 01:09 PM
Create Content That Your Audience Will Actually Read
By Matthew S. Gosselin, Author of My Blue Goose
“It's no longer just enough for people to believe that your product (your services) does what it says on the label. They want to believe in you and what you do. And they'll go elsewhere if … (3 comments)

 
Real Estate Trainer: Matthew Gosselin (Author of My Blue Goose)
Matthew Gosselin
Fort Worth, TX
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Author of My Blue Goose

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