direct mail: David Davis Shows Us Marketing At Its Best - 06/13/08 07:55 AM
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One of the monthly features on the new Xpressdocs' Blog (launching July 7th) will be called Blips and Blunders. It's a section that will feature the best and well, the not so best of real estate marketing. Here's a taste of what to expect from this … (0 comments)
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direct mail: The Information On Your Direct Mail Postcard - 03/12/08 12:29 PM
There is some confusion floating around the real estate industry about the definition of value as it relates to direct mail pieces. Should you send recipe cards? Should you partner with local companies to provide retail discounts? Should you stick with sending out market statistics and only marketing statistics? Here are … (20 comments)
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direct mail: Direct Mail Idea #11: Never Forget A Call To Action - 02/19/08 12:03 PM
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Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in … (10 comments)
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direct mail: Direct Mail Idea #8: Make It Convenient - 12/03/07 05:27 PM
A survey conducted by the USPS tells us that 76% of respondents will take action on your direct mail only when it is convenient for them to do so.
Are you giving your readers a place where they can go to view more information about local and national market statistics on … (3 comments)
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direct mail: Get Me A 6%+ Response Rate On My Direct Mail! - 12/03/07 10:07 AM
Direct mail is an interesting business. It has proven effective time and time again yet according to Borrell Associates only 16% of all real estate agents use it. For the ones who use direct mail on a regular basis this is good news. It means you don’t have as much clutter … (7 comments)
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direct mail: Direct Mail Idea #5: The Consumer Wants to Know What Is In It For Them - 11/12/07 06:38 PM
If your message doesn’t hold value to the person who is receiving it, don’t bother wasting your money. More than ever consumers need to know that there is something geared to them, some sort or payoff to take a look at your direct mail piece.
This is great news for you! … (7 comments)
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direct mail: Send Out Holiday Cards! - 10/31/07 06:31 PM
I actually love receiving them but they take so long to write out....until now. See my message below.
This year my company, Xpressdocs, is very excited to announce a new website that allows you to design holiday cards using family photos and personalized messages. Xpressdocs is the leading provider of on … (1 comments)
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direct mail: Damaging Your Business One Recipe Card At A Time - 10/30/07 11:32 AM
After writing the title I figured I had just about said it all. “But Why?” Some of you may say. Others will get defensive and tell me that they have been sending them for years and their clients love them. In fact they look for them in the mail. I even … (11 comments)
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direct mail: Beat 'em To The Punch - 10/29/07 08:15 AM
Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting … (5 comments)
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direct mail: Direct Mail Idea #2: Watercolor - 10/15/07 07:55 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of … (10 comments)
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direct mail: Direct Mail Idea #1 - 10/10/07 09:47 AM
Direct mail has become the standout element in the successful real estate professional’s business. According to the Direct Mail Association, direct mail spending min 2007 will pass $161 billion in U.S. spending making it one of the top mediums used by companies in the country.
Besides purchasing the right kinds of … (3 comments)
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direct mail: Should I Yell Or Whisper About My Price Changes? - 10/06/07 05:01 PM
Dilemma, Dilemma. What a hot topic this has become over the last few years as we have seen the marketplace slow. On the one hand agents are afraid that if they tell the public that a home has been reduced, it may indicate their failure of selling the home. The other … (5 comments)
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