marketing: Here's A Bailout For You: Buy These Two Books - 01/27/09 10:11 PM
I don't plug too many books on my site but I can't stay quiet anymore.
If you are an agent who is thinking about this tough market and you are not sure how you are going to pull through and become the successful agent you've had always wanted to be, buy … (1 comments)
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marketing: Be Personable Like Your Dentist - 01/16/09 01:39 PM
Several months ago I wrote about my dentist in Boston and how impressed I was with them. Not just the service, but the entire way they marketed themselves. I was so impressed, I called them back to find out how they knew my wife and I so well. I … (12 comments)
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marketing: Bottled Water Versus The Real Estate Agent - 08/29/08 01:58 PM
The bottled water industry has always amazed me. I mean truly amazed me. I am able to watch this over $35 billion (Beverage Marketing Corporation) industry as though it were a sporting event. Most recently I have realized that it continues to evolve and the latest evolution is most definitely in … (5 comments)
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marketing: Alison Roger's Tells Us What Direct Mail She Likes - 07/28/08 09:20 AM
Alison Roger's has a great post (found here) of her experience receiving direct mail from moving companies. The post provides great insight into the mind of a consumer. The main takeaways are:
If consumers are in the market, they will hold onto your postcard
Promote the fact that you … (1 comments)
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marketing: Agents: Watch What You Say! - 07/11/08 04:49 PM
Most recently, Jesse Jackson was caught saying something he shouldn't have about Barack Obama. This was one of those 'caught off guard opportunities' that the media eats up. What's interesting about this story that nothing of what Jackson said was during the interview. It was all caught on tape before it. … (4 comments)
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marketing: Recycled 747 Plane Becomes House - 06/30/08 08:14 AM
v class="thumbnail">Uploaded with plasq's Skitch!
Just as I was sitting back in my office and checking out some of the newest real estate news and winding down for the weekend, I came across a Yahoo video about a new home being built in California. Francie Rehwald has a dream that is … (3 comments)
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marketing: Luba Knows What Works On The Web. See It Here... - 06/24/08 12:45 PM
I just came across the work of Zephyr real estate agent, Luba Muzichenko. As far as marketing is concerned, Luba does two things very well. First she is host to a very valuable and local blog titled "The Avenues Blog." (photo below-www.theavenuesblog.com)
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The Avenues Blog is a … (4 comments)
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marketing: Real Estate Agent In A Box, Brian Buffini May Be A Waste Of Your Money - 06/19/08 12:12 PM
There is a common myth in the real estate world. The myth seems to work this way; If I do things the same way as everyone else, I will be fine. This is why you can Google real estate education and find thousands of courses that will supposedly make you millions … (50 comments)
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marketing: Viral Video Finds Its Place In Marketing for Century 21 - 05/19/08 08:30 PM
A few posts ago I wrote about Mike Lefebvre, a real estate agent who shows promising results as a real estate agent and a unique ability to offer his clients an edge in the marketplace. In the post I also correctly predicted Mike's winning video.
I am very pleased to inform … (5 comments)
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marketing: Going Through 3 Agents in 2 Weeks - 05/07/08 08:03 AM
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I'm tired. Now it's time to start work. Over the past couple of weeks I have been immersed in the duties of moving my family to Texas. The move was instigated by a need to be closer to Xpressdocs, where I am a business development executive. … (4 comments)
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marketing: Matthew Gosselin, Featured Guest on Real Estate Radio USA - 04/17/08 07:55 AM
Join me on Real Estate Radio USA Monday, April 21 at 5pm EST as I will be the featured guest. I plan on speaking about my book, My Blue Goose, the current state of the market versus agent marketing, and what to expect from my next book, Stand Out, Stick and … (2 comments)
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marketing: Talk To The Shakers - 03/13/08 08:56 AM
I was getting my haircut the other day (there is much less to cut then there used to be) and a real estate agent walked in the door. They knew who she was because she gets her haircut at the same place. She spent a minute or two talking to each … (2 comments)
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marketing: Social Marketing Stages of Intimacy - 03/03/08 12:34 PM
If you ask any serious marketer, they will tell you that real estate marketing is just as much about basic human psychology as it is about designing an advertisement. Of the many types of human psychology, social marketing is defining the way in which we conduct our business.
Social Marketing has … (0 comments)
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marketing: Eric Chandler Named CEO of Xpressdocs - 02/20/08 07:18 PM
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Xpressdocs (www.xpressdocs.com) appointed Eric Chandler as Chief Executive Officer to continue the growth and vision of its founder, Colin Bailey, who remains with the company to focus on new strategic opportunities.
“We couldn’t be more excited about Eric’s decision to join our company,” said Bailey. “His experience … (1 comments)
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marketing: If Disney Appeals To All Senses, Why Can't We? - 02/17/08 10:01 AM
As I've strolled around the Disney parks these past few days I am reminded of my initial Traditions training when I was a Disney Cast Member. Traditions is a 2-day training that every one goes through whether you are sweeping floors or are the Vice President of the Magic Kingdom. In … (3 comments)
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marketing: Tips For Taking Outstanding Home Photos - 01/31/08 11:29 AM
As someone who sees literally thousands of property postcards each month, I am always surprised at how many of these cards show a photo with extensive flaws.
Here are some tips to print out and bring with you as a reminder when taking photos of homes.
Always save the original … (5 comments)
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marketing: The Math of Marketing Harmony - 01/22/08 09:30 PM
There are big brands like Disney, Coke, Wal-Mart. Then there are small brands which is the same category you as individual real estate agents fall in.
Large or small, everyone is after the same thing. It’s called marketing harmony. It is the pinnacle that a company reaches when everything just … (20 comments)
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marketing: Becoming Part of The Culture - 01/17/08 11:33 PM
A few years ago I was fortunate enough to meet a successful real estate professional who made his office the golf course. It was in Rhode Island which hosts many privately-held golf courses. I promised him I would never use his name but would talk about him often. As he put … (20 comments)
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marketing: Do You Smell Something? - 01/14/08 08:29 AM
One of the greatest marketing stories may be something you never knew. Natural gas doesn’t smell. In 1937 in Texas, a shop instructor turned on a sander and within minutes almost 300 students in the New London, Texas school died from the explosion. The cause was a faulty and leaking natural … (4 comments)
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marketing: The Real Estate Application of Twitter - 01/08/08 03:51 PM
On many occasions Twitter has been called a glorified chat room. However, as more and more professionals log on to use it, it is proving itself to be a useful tool.
Twitter is much like instant messaging in that you can type to a group of people who all instantly see … (52 comments)
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