Alison Roger's has a great post (found here) of her experience receiving direct mail from moving companies. The post provides great insight into the mind of a consumer. The main takeaways are:
If consumers are in the market, they will hold onto your postcard
Promote the fact that you … (1 comments)
postcard: David Davis Shows Us Marketing At Its Best - 06/13/08 07:55 AM
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One of the monthly features on the new Xpressdocs' Blog (launching July 7th) will be called Blips and Blunders. It's a section that will feature the best and well, the not so best of real estate marketing. Here's a taste of what to expect from this … (0 comments)
postcard: The Information On Your Direct Mail Postcard - 03/12/08 12:29 PM
There is some confusion floating around the real estate industry about the definition of value as it relates to direct mail pieces. Should you send recipe cards? Should you partner with local companies to provide retail discounts? Should you stick with sending out market statistics and only marketing statistics? Here are … (21 comments)
postcard: Direct Mail Idea #7: Be consistent - 12/03/07 12:57 PM
If you aren’t mailing out to your blue list at least six times a year, don’t bother. Phyllis Peznik, Director of Sales for a NYC real estate company says that the secret to real estate success is “constant contact with the buyer and seller.”
Why? A Mayflower Transit study tells … (4 comments)
postcard: Send Out Holiday Cards! - 10/31/07 06:31 PM
I actually love receiving them but they take so long to write out....until now. See my message below.
This year my company, Xpressdocs, is very excited to announce a new website that allows you to design holiday cards using family photos and personalized messages. Xpressdocs is the leading provider of on … (1 comments)
postcard: Damaging Your Business One Recipe Card At A Time - 10/30/07 11:32 AM
After writing the title I figured I had just about said it all. “But Why?” Some of you may say. Others will get defensive and tell me that they have been sending them for years and their clients love them. In fact they look for them in the mail. I even … (11 comments)
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