real estate: Nominate Your Favorite For The Gosselin List 2008 - 07/24/08 07:35 PM
The Gosselin List is compiled each year of the hardest hitting real estate blogs, technology and books in the industry. View last year's here. Sometimes these tools aren't the most popular or widely read making The Gosselin List a list aimed at finding the best content-driven tools.
Either comment … (0 comments)
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real estate: Agents: Watch What You Say! - 07/11/08 04:49 PM
Most recently, Jesse Jackson was caught saying something he shouldn't have about Barack Obama. This was one of those 'caught off guard opportunities' that the media eats up. What's interesting about this story that nothing of what Jackson said was during the interview. It was all caught on tape before it. … (4 comments)
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real estate: 45 Ways To Save Money - 07/09/08 04:07 PM
I absolutely have to recommend a book that I read a few years ago called Small Change by Larry Terkell. The book is how doing the little things in life add up to big results. It's the idea of the piggy bank. You're thinking, what can a few pennies and some … (4 comments)
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real estate: Recycled 747 Plane Becomes House - 06/30/08 08:14 AM
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Just as I was sitting back in my office and checking out some of the newest real estate news and winding down for the weekend, I came across a Yahoo video about a new home being built in California. Francie Rehwald has a dream that is … (3 comments)
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real estate: Luba Knows What Works On The Web. See It Here... - 06/24/08 12:45 PM
I just came across the work of Zephyr real estate agent, Luba Muzichenko. As far as marketing is concerned, Luba does two things very well. First she is host to a very valuable and local blog titled "The Avenues Blog." (photo below-www.theavenuesblog.com)
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The Avenues Blog is a … (4 comments)
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real estate: Real Estate Agent In A Box, Brian Buffini May Be A Waste Of Your Money - 06/19/08 12:12 PM
There is a common myth in the real estate world. The myth seems to work this way; If I do things the same way as everyone else, I will be fine. This is why you can Google real estate education and find thousands of courses that will supposedly make you millions … (49 comments)
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real estate: Going On A Real Estate Road Show - 06/04/08 11:37 AM
After finishing a whirlwind tour of real estate conferences and events I am happy to report that my busy real estate travel season has come to an end. My travels have brought me from one end of the country to the other; from Boston to New York City to Las Vegas … (2 comments)
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real estate: Going Through 3 Agents in 2 Weeks - 05/07/08 08:03 AM
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I'm tired. Now it's time to start work. Over the past couple of weeks I have been immersed in the duties of moving my family to Texas. The move was instigated by a need to be closer to Xpressdocs, where I am a business development executive. … (4 comments)
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real estate: Matthew Gosselin, Featured Guest on Real Estate Radio USA - 04/17/08 07:55 AM
Join me on Real Estate Radio USA Monday, April 21 at 5pm EST as I will be the featured guest. I plan on speaking about my book, My Blue Goose, the current state of the market versus agent marketing, and what to expect from my next book, Stand Out, Stick and … (2 comments)
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real estate: Talk To The Shakers - 03/13/08 08:56 AM
I was getting my haircut the other day (there is much less to cut then there used to be) and a real estate agent walked in the door. They knew who she was because she gets her haircut at the same place. She spent a minute or two talking to each … (2 comments)
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real estate: The Information On Your Direct Mail Postcard - 03/12/08 12:29 PM
There is some confusion floating around the real estate industry about the definition of value as it relates to direct mail pieces. Should you send recipe cards? Should you partner with local companies to provide retail discounts? Should you stick with sending out market statistics and only marketing statistics? Here are … (20 comments)
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real estate: Social Marketing Stages of Intimacy - 03/03/08 12:34 PM
If you ask any serious marketer, they will tell you that real estate marketing is just as much about basic human psychology as it is about designing an advertisement. Of the many types of human psychology, social marketing is defining the way in which we conduct our business.
Social Marketing has … (0 comments)
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real estate: Eric Chandler Named CEO of Xpressdocs - 02/20/08 07:18 PM
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Xpressdocs (www.xpressdocs.com) appointed Eric Chandler as Chief Executive Officer to continue the growth and vision of its founder, Colin Bailey, who remains with the company to focus on new strategic opportunities.
“We couldn’t be more excited about Eric’s decision to join our company,” said Bailey. “His experience … (0 comments)
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real estate: If Disney Appeals To All Senses, Why Can't We? - 02/17/08 10:01 AM
As I've strolled around the Disney parks these past few days I am reminded of my initial Traditions training when I was a Disney Cast Member. Traditions is a 2-day training that every one goes through whether you are sweeping floors or are the Vice President of the Magic Kingdom. In … (3 comments)
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real estate: Tips For Taking Outstanding Home Photos - 01/31/08 11:29 AM
As someone who sees literally thousands of property postcards each month, I am always surprised at how many of these cards show a photo with extensive flaws.
Here are some tips to print out and bring with you as a reminder when taking photos of homes.
Always save the original … (5 comments)
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real estate: Creativity and The Best of ‘08 Super Bowl Ads - 01/30/08 04:02 PM
Creative inspiration for your real estate business comes in many forms from a variety of sources. This year’s Super Bowl ads are no exception.
In all likelihood you will probably never use television to advertise your services as a real estate agent but some of you may. For those … (29 comments)
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real estate: The Math of Marketing Harmony - 01/22/08 09:30 PM
There are big brands like Disney, Coke, Wal-Mart. Then there are small brands which is the same category you as individual real estate agents fall in.
Large or small, everyone is after the same thing. It’s called marketing harmony. It is the pinnacle that a company reaches when everything just … (20 comments)
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real estate: Becoming Part of The Culture - 01/17/08 11:33 PM
A few years ago I was fortunate enough to meet a successful real estate professional who made his office the golf course. It was in Rhode Island which hosts many privately-held golf courses. I promised him I would never use his name but would talk about him often. As he put … (20 comments)
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real estate: Do You Smell Something? - 01/14/08 08:29 AM
One of the greatest marketing stories may be something you never knew. Natural gas doesn’t smell. In 1937 in Texas, a shop instructor turned on a sander and within minutes almost 300 students in the New London, Texas school died from the explosion. The cause was a faulty and leaking natural … (4 comments)
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real estate: Two Words For Agents To Focus On in ‘08 - 12/20/07 01:06 PM
Hyperlocal. Def. Not just local but excessively local in subject.
Think of this word when you are planning for your blog and your website. Notice blog came before website in that sentence. There are some great blogs out there that concentrate on subjects that are very local to the area … (3 comments)
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real estate: The Holidays Hit Yankee Candle Where It Hurts - 12/10/07 02:56 PM
On Yankee Candle's website they have a disclaimer that due to their high volume of orders this year they will be unable to process more orders on time to get to the destination before Christmas. This was posted a week ago. It amazes that a company like this can make … (9 comments)
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real estate: Creating Loyalty Among Homeowners - 12/07/07 08:36 PM
We should all be trying to create customer loyalty, right? This means communicating to your group on a regular basis. We all know this and we all know the benefits of doing so. Whether or not we actually do it is another story.
Putting that aside we need to look at … (0 comments)
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real estate: Should Open Houses Be A Thing Of The Past - 12/05/07 09:18 AM
Dan Forbes, an Active Rain member has opened up a great debate about the effectiveness of the open house. Check out the post HERE
Here is my comment:
In the right context an open house can be a great tool. I think that is the biggest mistake agents are making. We … (9 comments)
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real estate: Direct Mail Idea #9: Provide As Much Information As Possible - 12/05/07 07:36 AM
I’ve heard about 200 agents this year alone tell me that they will never give out the address or price of a home on their property marketing. Their rationale is that if they do, there is no reason for a homeowner to go to them directly if they are interested.
… (1 comments)
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real estate: You Asked...I'm Giving Out My Cell # - 11/27/07 10:36 PM
In an attempt to become more transparent to my readers I have decided to courageously give out my cell number for those of you who may have questions about my book, what I am working on, new ideas for the next book (stay tuned!) etc. The only thing I ask is … (2 comments)
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real estate: Where Agents Spend Their Money - 10/29/07 09:37 AM
Our friends at Xpressdocs have come out with an impressive survey that shows us where the top 100 real estate professionals that use their system spend their marketing dollars. Some conclusions from the survey include:
Agents spend at least 10-15% of their gross commissions on marketing
100% … (7 comments)
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real estate: When Race Matters - 10/24/07 10:10 AM
To Managers and Brokers of Real Estate Offices:
It’s time we had a talk. I have been doing some thinking and have some questions to ask.
1. As a company, what are we doing to market to people of different ethnic backgrounds?
2. Can all of our legal … (6 comments)
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real estate: Think Big and Kick Ass - 10/04/07 08:44 AM
The title of Donald Trump's new book tells it all. Beyond being a catchy title it really explains how the Trump has commanded his many businesses and brands. I'll be the first to tell you that I've never really cared for Trump's tactics but there is no denying that it has … (5 comments)
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real estate: Websites: If You Build It Will They Come? - 10/01/07 08:26 AM
Excerpt From My Blue Goose Exploiting The Wow Factor In Real Estate Marketing
As promised, the following link will bring you to an excerpt from my book My Blue Goose about building your real estate website.
Remember, for a limited time shipping is free for all pre-orders.
The book is … (5 comments)
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real estate: Come See Me At The NAR Conference in Vegas - 09/29/07 08:25 AM
I just wanted to let everyone know that I will be attending the NAR Conference in Las Vegas from Nov. 13-16. Be sure to stop by the Xpressdocs booth to say hi and to get a copy of my book, My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. … (4 comments)
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real estate: 5 Ways To Beat Up Your Homeowner (with good service) - 09/27/07 08:47 PM
5 Ways To Beat Up Your Homeowner (with good service)
Matthew S. Gosselin, Author of My Blue Goose
MyBlueGoose.com
Let’s face it. Homeowners can be disgruntled. Especially in markets when homes don’t sell as fast as they used to. Many of them will assume that the problem is with their real estate agent. Some … (1 comments)
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real estate: Why Do I Care About You? - 09/22/07 07:09 PM
Why Do I Care About You? By Matthew S. Gosselin, Author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing
I love Sky Mall magazine. I travel constantly yet every month I have to pick up the latest Sky Mall to see if anything has changed. It's the freak show of products. There … (1 comments)
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real estate: Hopeless In Times Square - 09/18/07 07:44 AM
Hopeless In Times Square
By Matthew S. Gosselin, Author of My Blue Goose
I’m sitting here eating breakfast and staring out into Times Square. Once you get past the initial awe of the street, the commotion and the billboards, it is easy as an advertiser, to feel a sense of hopelessness. Sean John, … (1 comments)
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real estate: Does That Real Estate Agent Come In Green? - 09/06/07 10:26 AM
Does That Real Estate Agent Come In Green?
Matthew S. Gosselin, Author of My Blue Goose
Transforming your business into a green one is no longer for the tofu-eating, dreadlock-wearing hippies. In fact leading giants like Wal-Mart are making extreme efforts to reorganize their business around using energy efficient buildings, working with other … (3 comments)
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real estate: Agents: Be Authentic - 08/28/07 11:48 AM
Agents: Be Authentic
By Matthew S. Gosselin, Author of My Blue Goose
Your Blue Goose is what makes you authentic. Authenticity is what will sell yourself and your business. It’s why brands such as Ben & Jerry’s, Starbucks and Samuel Adams have received an their cult-like following. So what does it take to … (2 comments)
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real estate: Why Brian Buffini Could Be Ripping You Off - 08/28/07 07:00 AM
Why Brian Buffini Could Be Ripping You Off
By Matthew S. Gosselin
Author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing
Yeah, I said it.
Out in the real estate world, agents are craving solid and innovative information. In their quest they discover the low-hanging fruit--the companies out there that want to … (12 comments)
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real estate: Get The Word Out! - 08/27/07 01:12 PM
8 Ways to Get the Marketing Word Outby Matthew S. Gosselin"Setting A Sale Price in a Slow Market," (New York Times).
"Bubble, Bubble, Housing Market is in Trouble," (USA Today).
"Home Sales Plummet 21%" (Boston Globe).
You don't have to pick up too many newspapers or watch a lot of television to learn that … (4 comments)
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