wow factor: Do You Smell Something? - 01/14/08 08:29 AM
One of the greatest marketing stories may be something you never knew. Natural gas doesn’t smell. In 1937 in Texas, a shop instructor turned on a sander and within minutes almost 300 students in the New London, Texas school died from the explosion. The cause was a faulty and leaking natural … (4 comments)

wow factor: Direct Mail Idea #4: The Consumer Wants Their Message Customized - 10/30/07 09:20 AM
Direct Mail Idea #4: The Consumer Wants Their Message Customized A survey conducted by the USPS tells us that 43% of consumers want their marketing to be personalized and customized.
It has never been more important to sort your blue lists into a number of different categories; sort by buying … (2 comments)

wow factor: Beat 'em To The Punch - 10/29/07 08:15 AM
Sometimes to be the first to do something is what will define your blue goose .. Not all of the time though. I’m reminded of Arthur Hienemen who built the first motel (he coined the phrase) in 1925 called the Milestone in San Luis Obispo, CA. Although the ideas was cutting … (5 comments)

wow factor: My Blue Goose Book UPDATE - 10/05/07 07:50 AM
My Blue Goose is flying along through the print process although it has been slightly slower than I would like. Due to my attempt at making this book a 'green' book, printing was slowed a little. Still, November 1st seems to be the ship date. So all of you have … (1 comments)

 
Real Estate Trainer: Matthew Gosselin (Author of My Blue Goose)
Matthew Gosselin
Fort Worth, TX
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Author of My Blue Goose

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