xpressdocs: Does God Belong In Your Real Estate Business? - 12/05/08 01:58 PM
It wasn't more then a year ago I was sitting down with a Vice President of a real estate company and we were talking about something that all of us are told to shy away from. The foundational question of the conversation was rather simple. Does God belong in real estate? … (1 comments)
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xpressdocs: Bottled Water Versus The Real Estate Agent - 08/29/08 01:58 PM
The bottled water industry has always amazed me. I mean truly amazed me. I am able to watch this over $35 billion (Beverage Marketing Corporation) industry as though it were a sporting event. Most recently I have realized that it continues to evolve and the latest evolution is most definitely in … (5 comments)
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xpressdocs: David Davis Shows Us Marketing At Its Best - 06/13/08 07:55 AM
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One of the monthly features on the new Xpressdocs' Blog (launching July 7th) will be called Blips and Blunders. It's a section that will feature the best and well, the not so best of real estate marketing. Here's a taste of what to expect from this … (0 comments)
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xpressdocs: Create Content That Your Audience Will Actually Read - 06/11/08 02:33 PM
“It's no longer just enough for people to believe that your product (your services) does what it says on the label. They want to believe in you and what you do. And they'll go elsewhere if they don't.” ~Hugh Macleod
One of the biggest issues surrounding real estate marketing these days … (5 comments)
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xpressdocs: Your Homeowner Is Out of Control - 03/27/08 09:24 PM
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Today I read that a plane's doors flew off after take off. Yesterday there was a story about a plane traveling from Miami with a hole in the bottom. The Southwest fiasco about inspections not being conducted properly. My last flight from Chicago to New Orleans which … (29 comments)
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xpressdocs: The Information On Your Direct Mail Postcard - 03/12/08 12:29 PM
There is some confusion floating around the real estate industry about the definition of value as it relates to direct mail pieces. Should you send recipe cards? Should you partner with local companies to provide retail discounts? Should you stick with sending out market statistics and only marketing statistics? Here are … (21 comments)
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xpressdocs: What Is Your Mean Green Machine? - 03/07/08 11:34 AM
Xpressdocs has announced its aggressive green initiative, making it one of the first real estate partners to do so. As real estate’s leading print on-demand technology company it understands the importance of creating a business environment that is both energy efficient and eco-friendly. While the plan incorporates recycled papers and environmentally … (2 comments)
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xpressdocs: Eric Chandler Named CEO of Xpressdocs - 02/20/08 07:18 PM
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Xpressdocs (www.xpressdocs.com) appointed Eric Chandler as Chief Executive Officer to continue the growth and vision of its founder, Colin Bailey, who remains with the company to focus on new strategic opportunities.
“We couldn’t be more excited about Eric’s decision to join our company,” said Bailey. “His experience … (1 comments)
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xpressdocs: Direct Mail Idea #11: Never Forget A Call To Action - 02/19/08 12:03 PM
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Keeping your targets from saying “So What?” after they finish reading one of your postcards is easy. Give them something to do. As important as it is to include your phone number, website and email address, give them something to do if they are truly interested in … (10 comments)
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xpressdocs: If Disney Appeals To All Senses, Why Can't We? - 02/17/08 10:01 AM
As I've strolled around the Disney parks these past few days I am reminded of my initial Traditions training when I was a Disney Cast Member. Traditions is a 2-day training that every one goes through whether you are sweeping floors or are the Vice President of the Magic Kingdom. In … (3 comments)
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xpressdocs: What’s My Product? - 02/11/08 10:01 AM
I’ve heard it a million times. “You are real estate agents, and you sell houses.” That is a very easy statement for someone to make when they are outside of the real estate industry.
Is that true? Do we sell houses? Yes, our ultimate objective is to match someone up … (1 comments)
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xpressdocs: Blog of Geese Lands In Texas - 01/28/08 10:02 AM
For those of you who read Blog of Geese on a regular basis, you know me as the author of My Blue Goose, Exploiting The Wow Factor in Real Estate Marketing. What many of you don’t know is that I work for a company called Xpressdocs, based out of Fort Worth, … (6 comments)
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xpressdocs: Change Is Good, Goodbye 2007 - 12/27/07 03:15 PM
Author’s Note: This is my last post until 2008. I’m astonished and overwhelmed with the attention that my book, My Blue Goose and my blog, Blog of Geese have received since launching. Thank you to each and everyone of you who have read, commented, forwarded and linked my blog posts.
… (0 comments)
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xpressdocs: Direct Mail Idea #9: Provide As Much Information As Possible - 12/05/07 07:36 AM
I’ve heard about 200 agents this year alone tell me that they will never give out the address or price of a home on their property marketing. Their rationale is that if they do, there is no reason for a homeowner to go to them directly if they are interested.
… (1 comments)
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xpressdocs: Direct Mail Idea #8: Make It Convenient - 12/03/07 05:27 PM
A survey conducted by the USPS tells us that 76% of respondents will take action on your direct mail only when it is convenient for them to do so.
Are you giving your readers a place where they can go to view more information about local and national market statistics on … (3 comments)
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xpressdocs: Direct Mail Idea #7: Be consistent - 12/03/07 12:57 PM
If you aren’t mailing out to your blue list at least six times a year, don’t bother. Phyllis Peznik, Director of Sales for a NYC real estate company says that the secret to real estate success is “constant contact with the buyer and seller.”
Why? A Mayflower Transit study tells … (4 comments)
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xpressdocs: "I Hate Technology..." - 12/03/07 12:33 PM
...Ruth said to me as I finished up a presentation to a group of real estate agents in Pennsylvania. Ruth is a 36-year veteran of the industry and used to believe that computers represent an end to a personable real estate experience.
“I dislike computers so much that I pay … (8 comments)
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xpressdocs: Get Me A 6%+ Response Rate On My Direct Mail! - 12/03/07 10:07 AM
Direct mail is an interesting business. It has proven effective time and time again yet according to Borrell Associates only 16% of all real estate agents use it. For the ones who use direct mail on a regular basis this is good news. It means you don’t have as much clutter … (7 comments)
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xpressdocs: Direct Mail Idea #6-Email Follow-up - 11/30/07 08:03 AM
Direct Mail Idea #6: Follow up with an email
In the sales world, everyone expects a follow-up. Let’s face it, as consumers we need constant reminders even when it is about something we are involved with. Any time you send out a direct mail piece, pick your top 50 most important … (4 comments)
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xpressdocs: You Asked...I'm Giving Out My Cell # - 11/27/07 10:36 PM
In an attempt to become more transparent to my readers I have decided to courageously give out my cell number for those of you who may have questions about my book, what I am working on, new ideas for the next book (stay tuned!) etc. The only thing I ask is … (2 comments)
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