On Monday NCF exhibited at the Ultimate Mortgage Expo: complete with a keg each of Bass and Guinness! With dozens of exhibitors, and a huge conference hall, it can often see overwhelming to try to stand out from the crowd. The key in being able to effectively market yourself in such a large venue is simple: do something very different! For us, we paid a little extra to give away free beer at our booth. Believe me, I don't think anyone missed us!
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