One of the biggest concerns I hear from my clients, almost on a daily basis, is “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?”
A client’s story: One of my clients, Shelley, came to the session bewildered. “I didn’t know approaching people and giving out my cards was going to be so difficult. I’m afraid I’m imposing on people and they won’t like me.”
As we explored further she began to remember that whenever her mother was assertive, she was judged by her father and terrible arguments would ensue. To protect herself, she decided she would be safe by not asking for what she wanted. That worked beautifully in her previous job, she explained, because she was a waitress and all she had to do was act charming and serve people.
“I like serving people and I like putting them at ease. I just feel anxious about approaching people and trying to sell them on my service.”
Reframe how you market yourself:
Shelley was making the mistake that a lot of entrepreneurs make which is to feel like they are sales people trying to manipulate a client into buying something. When I point out to my clients that it isn’t their job to “sell”, they start to wonder what to do. “Your job, “I explain, “is to approach a prospective client with the attitude of giving, not taking.” Ask yourself how you approach a prospective client? Do you get anxious, thinking “I have to make the sale” or do you approach with the attitude of “Wow, this person can really use my service, and I want to give them the gift of offering to help them.” Whether you’re a real estate agent helping others to buy and sell homes or whether you’re a coach helping your clients to live their dreams, in either case, you are giving of yourself.
Shelley’s story had a happy ending:
Once Shelley understood that her job is to give, not take, she started to give herself permission to be assertive. She released the old belief that it wasn’t safe to be assertive and realized her safety now depends on her success and her success depends on being able to “toot her own horn.” She concluded that session that there’s nothing to be nervous about. All you need to do is realize that what you have to offer is valuable and being willing to communicate that in a consistent way.
Questions to ask yourself:
Am I convinced that what I offer is valuable?
Am I willing to communicate that on a consistent level?
What is my Unique selling point?
How can I be assertive without being aggressive? ( It depends on whether you see yourself giving or taking).
Dr. Maya Bailey, author of, Law of Attraction for Success Minded Professionals, integrates 20 years of experience as a psychologist and 12 years as a business coach with her expertise in the Law of Attraction. Her powerful work creates a success formula for success minded professionals ready to double and triple their incomes. Get Dr. Maya's free report, 7 Simple Strategies For More Clients in 90 Days, by visiting www.90DaystoMoreClients.com .
A survey was recently taken showing that the top fear is public speaking. The fear of death was later on down the list. Do you know what that means? It means most people would rather die that speak in public! How about you ? How do you feel about public speaking? Having coached thousands of people in the last 30 years , I can assure you that there is hope. Many of my clients were terrified of speaking in front of a group of people, then as they learned the 7 Tips they start to relax and even become exceptional at public speaking. I remember one client in particular who did such an about face, that by the end of the coaching, she decided to become a professional speaker!
Now you can learn the 7 Tips:
Tip 1. Normalize your fear
In other words, be aware that just about everyone shares this fear. It is normal in our society.
Tip2. Create what you want
Remember that your thoughts create your reality. If you tell yourself , “ I am a terrible public speaker,” then you’ll become that which you think. If you tell yourself, “This is a great speech and people will get a lot out of it”, then the confidence you project will shine.
Tip 3. Visualize
Remember to visualize how you want to see yourself being. How would you ideally like to feel when speaking in front of people? Would you like to be calm and relaxed? Start visualizing yourself as a calm and relaxed speaker, and step inside of the picture and feel the feelings as if they are happening right now.
Tip 4. Remain Positive
Give your self a positive verbal suggestion, such as “I am a calm, confident, dynamic public speaker.” I personally used that one and within a short period of time I became what I affirmed.
Tip 5. Question the fear
Ask yourself why you are afraid? Did a negative episode happen in your life where you where ridiculed or judged? If so, a part of you decided, “ I’ll never do that again.” It became your survival strategy. Healing that wound will require that you ask the scared part what it would need to feel safe. A client of mine, the other day said just that to her scared part . It became clear that her scared part would only be willing to speak up if it was being heard by a friendly, supportive audience, where mistakes were allowed.
Tip 6. Rehearse
Find a person who will listen with support and encouragement, like a coach or a mentor. Then role play with that person until you feel comfortable speaking.
Tip 7. Speak from your heart
Realize that your speaking is a gift. It is benefitting the listener. Become passionate about what you say . Focus on them, not you. This is about them and what you have to give to them.
A personal note: at one point I was nervous about public speaking. I followed all of the suggestions that I mentioned above. In addition, whenever I speak, I carry some 3x5 cards in my hand with sufficient notes. That way I know that if I get lost or distracted, I have something to bring me back on track.
A client asked me recently how I would define confidence. I paused for a moment and replied, “Confidence is the inner knowing that you can achieve whatever you want.” What is your definition of confidence?
In my 30 years of coaching people to be successful, I have found that at the core of everything is confidence. Call it a belief in yourself or whatever you want, there is no sense in creating a marketing plan without it. Confidence is not necessarily something you are born with, rather, like a muscle, it is developed over time with practice. This article will give you some key tips on how you can gain more confidence.
Tip 1: Focus on What You Want
Where do you put your focus most of the time? Here’s a hint: if you feel happy, grateful and hopeful, then you’re probably putting your attention on what you want. If you’re feeling discouraged, depressed or anxious, then you’re focusing on what you don’t want. One of my clients today discussed her increasing feelings of anxiety as she was working with her clients in selling their house. When I asked her, “So what are you focusing on?” she admitted that she had been thinking about the possible failure of the transaction. When she changed her perspective and focused on the transaction closing, her feelings immediately changed into hope. Here’s a tip: Whenever you find yourself focusing on what you don’t want, just ask yourself, “So, what do I want?” Most likely you’ll choose positive thoughts, images and feelings as you focus on your desired outcome. Not only will this brighten your mood and give you more confidence, but also, it will increase your chances of the deal closing.
Tip 2: Tame your Inner Gremlin
Have you ever noticed that there is a part of you that picks on you, beats you up, expects you to be perfect and is very hard on you if you make a mistake? That voice is called your Inner Gremlin, also known as your Inner Critic, or Inner Judge. We all have one. The question is whether it’s running you or whether you are running it. Does it have power over you? Guess what? It only has the power that you give it. Stop listening to it and over time, it will be tamed. So how do you tame it? Here’s a simple technique: When you notice that there is a voice in your head either putting you down, or berating you in any way, use a simple STOP technique. First, interrupt the pattern of thoughts by saying to yourself, STOP. Next, take a deep breath. Finally, use this opportunity to put in a positive new thought. For example, if your old thought was, “I don’t have what it takes to succeed”, stop it, breathe, and put in your new thought, “I have all the resources I need to succeed.”
Tip 3: Clear your Inner Conflicts
How do you know if you have an inner conflict? Most of my clients aren’t immediately aware of their inner conflicts but it becomes revealed through resistance. How many times have you told yourself “I need to get on the phone and call my sphere of influence”, and then you don’t do it? That’s a typical example of how an inner conflict would be noticed. You’ll notice resistance to what you told yourself you should do. In this example, one part of you is saying, “Make the calls” and the other part of you is saying, “I don’t want to intrude. I don’t want them to think I am soliciting.” The reasons could go on and on. Whenever you find yourself in resistance and you just can’t force yourself to do something no matter how hard you try, do a little introspection, and identify the voices in your head that are in conflict. Then assume the role of the mediator. Just as you mediate in your business between two or more people, do the same within yourself and find a solution that pleases both parts.
Tip 4: Create a Successful Future Self
Often when I work with a client who needs more confidence, I help them create a successful future self. They visualize what they are going to look like in the future, having accomplished their goals. Then they practice feeling what it feels like to be that future self. As they sink deeply into the feelings of accomplishment, contentment and confidence, they are creating a vision that inspires them. You can be in business either pushing yourself to succeed, which creates “burn out” or you can allow yourself to be pulled towards success by a vision. Creating your future self is one way to have a vision. Perhaps you can picture your future self on a vacation, lying on the beach. Now, that’s inspiring. Here’s a tip: to reinforce this idea of a successful future self, make a collage. Get several magazines and take out photos that inspire you. Photos that you’d like to see happen in your future. See yourself having outlets for all that money that you’ll be making.
Tip 5: Only engage in interactions that are win/win
How many times have you gone into a situation with a prospective client while at the same time a voice in your head was saying something like, “Don’t do it. This doesn’t feel right”? Here’s a tip—trust your hunches. If you have doubts about a client or a situation, most likely you’re right. I’ve had dozens of clients who are recovering from burn out because they forgot to ask themselves, one thing, “Is this going to be a win/win?” According to Dr. Steven Covey, it’s either win/win or no deal. Next time your gut feelings are telling you to back out, listen to them. It’s better to back out in the beginning than to get involved in a situation where you can’t back out later.
Tip 6: Practice extreme self care and self maintenance
Think about it for a moment. What is your most valuable asset? Is it your home or your car? No, it’s your health. Yet I see so many people who try to be successful but then neglect their basic physical needs for rest, for sleep and for healthy foods. Remember, you are your business. Your most important asset is you, your health and your personal production capacity. The healthier you are, the more energy you’ll have and the more you’ll produce. What are the areas you need to improve in self maintenance? Dr. Steven Covey talks about “sharpening the saw”. He recommends taking an hour a day for making sure that your physical, emotional, mental and spiritual needs are met. Maybe taking an hour a day is beyond your reach at the moment. Then what small steps can you take to improve your energy level and vitality?
Tip 7: Know that what you have to offer is valuable
Effective marketing is based on the idea that you know your services are valuable and you are willing to communicate that in the marketplace on a consistent basis. So, how valuable are your services? What is your unique selling point? What do people get when they work with you that they can’t get anywhere else? When someone asks you what you do, what do you say? Let me demonstrate a “so so” response compared to a response that will get someone’s attention. Suppose you’re a real estate agent and someone says, “So, what do you do?” A “so so” answer would be, “I am a real estate agent with_______________________ company. “ Compare that to this. Someone asks you what you do and you say, “Well, you know how people get stressed out when they are buying or selling a home? Well, I take care of all the details and make sure that the process goes smoothly so that my clients can relax. I am a real estate agent with _________________ company.” Which real estate agent would you like to work with? Here’s a tip — This kind of answer will only work if you totally believe in yourself and know your services are valuable. There are many aspects to becoming more successful.
These seven powerful tips are just the beginning. Before you create your next marketing plan, check inside and take a reading of your confidence level. If it needs a boost be sure to take care of that before you do anything else. When you are overflowing with confidence, that’s the time to get out there and start marketing.
What do I mean by a strong foundation? Would you consider putting a roof on a house unless it had a strong foundation? Of course not! Yet you would be surprised at how many people try to market their services without believing in themselves.
Tip 2: Identify and reprogram your self-limiting beliefs
Here are some typical examples of actual beliefs I have heard over the years:
“Life is a struggle”
“It’s selfish to want more money”
“It’s not safe to toot my own horn”
Can you see why any of these beliefs would stop a person from succeeding? What are your own self-limiting beliefs?
Tip 3: Reverse your self sabotaging strategies
Did you know that we all have a saboteur? We all have our dreams and we all have a part that tries to sabotage them, for our “own good”. For example I was working with a client today, who realized that even though she had a good business plan, she was never able to work her plan because of the resistance form her Self saboteur. What are your self sabotaging patterns? How do they show up in your life?
Tip 4: Use your mind and emotions to create your empire
How many times do you find yourself focusing on what you don’t want? There is something called The Law of Attraction. It basically teaches that like energy attracts like energy and you get what you focus on. So, what do you usually focus on? The lack of clients, the lack of income, the lack of time? Guess what? That will bring in more of the same. So, instead ask yourself, “so, what do I want”?
Tip 5: Learn ways to release your fears
Fear is not real. It is False Evidence Appearing Real (F.E.A.R.) To create success from the inside out, use a powerful tool like the STOP Technique. The way to do it is to notice whenever your mind goes into a fear thought, after noticing, take a deep breath and the put in an Empowering Thought, like,” I have all I need to succeed.” What positive new thoughts are you needing to hear? Keep a journal and note how many times a day you use the STOP technique. Congratulate yourself for your vigilance.
Tip 6: Know the value you offer
This may seem hard to believe but in my coaching of coaches, real estate agents, and other professionals I have seen time after time how people fumble with this concept. Instead, identify your value, i.e. your unique selling point. What are you really good at? Write a list of what makes you stand out among the competition.
Tip 7: View marketing as “giving” not “taking”.
I suspect a lot of us are giving and generous and because of that we don’t want to impose on anyone. However, you will experience a big shift when you realize that what you have to offer is a gift. Spreading the word about yourself is not “selfish” or “taking”. It would actually be selfish to deprive humanity of your gift. So what are you here to give humanity?
Many people come to me without a full understanding of the word proactive. What does it mean to you? Does it mean not procrastinating? Does it mean "getting on the ball? " If you answered "yes" , you're right but there's a lot more to it.
Are you the "cause" or "effect"?
If you get caught up in the idea that you're at the effect of outside forces, which we all do sometimes, then you are not viewing your life or business from a proactive perspective. What do you do when you don't have enough clients? Do you blame it on the economy, the interest rates, your boss, your environment in some way?
We often don't want to look inside and claim our own empowerment. Most of our training is to blame someone or something outside ourselves, to be at the "effect". In my 30 years of coaching people to maximize their success, I find that a profound turning point comes when my client(s) decide to take charge and become the "cause". So next time you have a shortage of clients, for example, ask yourself what action you can take? If you're not sure, find a book, a tape, or a coach that can help you know what to do. Turn your worry into action and you'll find that you have the power to attract the clients you want.
Do you let outside circumstances control your response?
Let's say that one of the prospects you've been working on falls through or a client you were counting on decides to cancel? How do you react to such circumstance? It's natural to feel disappointed, but I've seen far too many people devastated and depressed when they know they have to start all over again. The problem is that when you are controlled by the outside to the point where you can't function, your productivity suffers. Then the very thing you're afraid of, usually not having enough money, becomes a reality.
Here's a tip from the Law of Attraction: You get what you focus on. Focus on the lack of clients, and what do you get? Right, not enough clients. The solution? Switch that focus and do it fast. As soon as you notice that your focus is on lack, quickly think of how you want it to be. A full bank account? A lot of clients? Sales that increase? Projects that keep you busy? Whatever it is go there in your consciousness and make the switch. Then ask yourself, "What action steps am I inspired to make?" Inspired action will feel good, you'll feel a pull from the inside. Frantic action will feel scattered and "out of sync. "
Being proactive means you choose your responses. Next time you fumble, ask yourself:
* Am I being proactive or reactive?
* Am I being the "cause" or the "effect"?
* Am I focusing on what I want or what I don't want?
* What positive things can I do to help switch my focus?
Did you know that most people block prosperity because of hidden beliefs about money? This article gives you seven tips to create yourself to be a “money magnet”.
Tip 1: Identify your Money Type: According to Deborah Price, author of Money Magic, we all identify with certain money archetypes. For example, when money issues come up, do you bury your head in the sand, like an ostrich? Then most likely your type is called The Innocent. If you’re not The Innocent, you might be The Victim, The Tyrant, The Warrior, The Martyr, The Fool or The Magician.
Tip 2: What was your conditioning about money? What old beliefs did you receive from your parents, teachers and the society around you about money? Many of my clients report that their old beliefs include: --“earning money means punching a time clock” --“money is scarce” --“money is evil” Which of these have you struggled with?
Tip 3: What are your updated beliefs about money? Since nature abhors a vacuum, then after you release your old Beliefs about money, put in some empowered beliefs that cause you to become a money magnet. These beliefs might sound something like this: --“I am increasingly magnetic to money” --“My income always exceeds my expenses” --“ I am highly worthy of being prosperous”
Tip 4 : Create a New Money Type for Yourself According to “Money Magic”, the ideal type to strive for is the “magician”. Why? Because the “magician” claims his/her own power and manifests his/her own financial reality.
Tip 5: Use the Law of Attraction The Law of Attraction simply states that you get what you focus on. So if you focus on the lack of money, the difficulty of paying bills and the fears about whether you can support yourself, then you will receive more of that in return. The solution? Easy, every time you find yourself focusing on what you don’t want, stop yourself and say, “So, what do I want?”
Tip 6: Tame your Inner Gremlin Do you have a voice that berates you? Do you find that it’s impossible to please that voice? Then undoubtedly, you are dealing with your Inner Gremlin, also known as the Inner Critic. It’s busy telling you that you aren’t worthy of having money. “Who are you to be prosperous?” it will say. It will probably badger you until you turn this voice into an ally who will say, “You deserve an abundance of prosperity.”
Tip 7 : Plan your work and work your plan When you have finally let go of your old beliefs about money, you will find it much easier to create an effective business plan. More importantly, you’ll be much more able to implement that plan and manifest prosperity when you are a money magnet.
Haven’t we all been told that the ones who succeed are aggressive and pushy? Isn’t this why so many people are scared of marketing themselves? In my 30 years of coaching people, I have found that almost everyone has an aversive reaction to marketing. In other words, they would rather do anything but market themselves and that’s what they usually do.
Tip 1: Look at your old concepts of marketing:
What images come up for you when you think of marketing? Do you visualize a pushy salesman at your door? Do you think of telemarketers calling you at night? Instead, think of your favorite teacher. Marketing is all about sharing your knowledge and building a relationship.
Tip 2: Do you equate marketing to “sales”?
Most of my clients have always worked for someone else and in their own business, they are scared about whether they succeed or fail. So they begin to believe consciously or unconsciously that marketing means “sales”.
Tip 3: Do you think you are “taking” when you are offering your services?
Over many years of helping people get more clients, I can honestly say that most people believe they are taking from another when they market themselves to another person. Instead, start thinking of yourselves as giving whenever you tell anyone what you do. Your product or service is there to help someone and it’s your passion about that service that is the gift.
Tip 4: Have a very comfortable, non pushy “elevator speech”.
An “elevator speech” is a memorized version of what you say when anyone asks you “What do you do?”. Always answer the question with a question. For example, if you are a real estate agent, instead of saying “I'm a real estate agent,” say “You know how most people get stressed out when they buy or sell a home? Well my job is to help them to relax and enjoy the process. I am a real estate agent.”
Tip 5: Always ask permission to continue.
For example, if you are making a “cold call” to someone in business, get their permission to continue. For example, if you are a coach and you say your name and what you do, like “I help people succeed in business,” then say “ If you’d like to take 30 seconds, I’ll be happy to tell you what I do.” The receiver of the call will feel like their time is respected.
Tip 6: Always give before asking for the gift of someone’s time and attention:
For example, if you want to go door to door, have something in your hand to give the person. For example, “I’m your neighbor and I have a list of the properties that have been sold in our neighborhood. Would this be of interest to you”?
Tip 7: Your prospect needs to know, like and trust you.
Any attempts at being pushy with a prospect will turn them off. Remember to focus on building a relationship so they can know, like and trust you. There are many people out there offering the same thing that you do. What makes you stand out and be different? The trusting relationship that you consciously build with your potential clients.
Have you often avoided making those "dreaded cold calls?" Do you dream of how much better your business could be but just can't bring yourself to pick up the phone?
You're not alone. In the 12+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant patterns in each of my clients. This article gives you 5 tips to make it easier.
Tip 1: Change the name
I'm not kidding. Do the words "cold calls" send a chill up your spine? It's no wonder . Whoever created that term didn't know what they were doing. So, change the term, because it's inaccurate. First of all, many of the people you'll be calling are leads. Second, why would you think cold? Are you cold? Is the receiver of the call cold? Not likely if you're living in a human body. So maybe I'm exaggerating a bit, but the point is, call it something different, call it what it is, "direct response calls". My clients do much better when they realize they are making direct response calls.
Tip 2: Be in the right mindset
Are you calling to sell something? If so, put down the phone and start again. No, you are actually calling to give something and that is your time and expertise. Would you be scared if you had a gift you wanted to give someone? Unlikely. In the same way, be in the mindset that you have a gift and you are it. Why is this so? Well, think about the fact that you have something to offer. You know much more about real estate than Ms. Jane Doe. So if you call to let her know what properties have sold in her area, that is valuable information. Likewise, if you want to offer her a Free Comparative Market Analysis. That's a gift of your time, energy and expertise. You should be proud to offer that . Guess what? If you are proud to offer that, she'll most likely feel appreciative of the offer. Our energy and mindset is transferred to our prospective clients.
Tip 3: Use a permission based approach
For example, when I do direct response calls, the conversation goes something like this, "My name is Maya Bailey and I work with real estate agents who want to double their income. If you'd like to take 30 seconds , I'll be happy to tell you what I do." Notice that I didn't barrel my way through. I said as little as possible until I got their permission to continue. Use this script as a template to make your own direct response calls. For example," My name is ____________ and I'm your local real estate consultant . I have some news about the value of properties in our neighborhood. If you'd like to take 30 seconds, I'll be happy to....." Is this getting more clear? The latest trend in marketing is permission based marketing.
Tip 4: Get excited about the relationships you'll make
If you approach this in a permission based way, people will be much more open and friendly to you. Instead of focusing on the occasional rude person at the other end of the line, focus instead on what you want. Most likely what you want is to make some connections with a person , in which you can follow up , convert them in prospective clients and then convert them into transactions. Let yourself feel how good it's going to feel to close those deals. Pat yourself on the back because it all started with the courage it took to make direct response calls.
Tip 5: Remember to reframe a "no" into a "yes"
What do I mean? First of all a "no" does not mean that you are being rejected. Neither does it mean that your service is being rejected. What it means is "No, not now." Secondly, do you realize that every "no" brings you one step closer to your "yes"? It's a numbers game and you need a certain number of "no's" to get a "yes". Just remember to have thick skin and not take it personally.
My experience as a coach to real estate agents has shown me that it's all about attitude. If you are sold on yourself and your service and you convey that with pride and enthusiasm , the other person will be glad you called. They may even become a client. It pays to know that you are valuable and what you have to offer is equally valuable.
Have you often wondered how you can become even more successful? Has it ever seemed to you that you have a “glass ceiling” on your level of success? In spite of all your hard work, do you find yourself still falling short of having financial security? Do you see people climbing the ladder of success, only to take one step forward and two steps back?
This is not simply a case of bad luck or poor planning. We can only be as successful as the “success blueprint” embedded in our subconscious minds. This article describes ways that you can create your own “success blueprint”.
1. Become the deliberate creator of your life
What does this mean? This means that instead of feeling like “life happens to me” you begin to believe “I create my life.” This is really the difference between playing the role of the “victim” and declaring that you are the deliberate creator of your life.
If you find yourself complaining, blaming or justifying, then you are probably falling into the victim mode. The only payoff of that is attention but the downside is never having what you want. Change that mindset now and decide that you create your own level of success.
2. Start to identify self limiting beliefs
Here's some examples of self limiting beliefs that I hear a lot from people who feel "stuck":
• I'm not good enough
• I have to struggle to make a living
• There's never enough money
As you identify the self limiting beliefs, don't be alarmed. Remember these are not facts they are only beliefs. And they can be changed. The only way to change them is to first become aware of them. You're already on your way to letting them go. So celebrate every belief you find as a weed in your garden that you can now discard.
3. Install empowering beliefs
Once you have decided to release the old self limiting beliefs because they are no longer true you are making space for new Empowered beliefs. For example:
• I am highly worthy
• Money comes to me easily and effortlessly
• I work smarter, rather than harder
4. Become crystal clear on what you want
You might think that you know what you want if you say, "I want to be successful". Actually that is a very vague message. You have a much better chance of getting your desires fulfilled in creating a positive success blueprint, if you specify what you mean by "successful".
• How many transactions would you be doing per month?
• What would be your yearly income?
• What kind of people will you be working with?
• How many hours per week would you be working?
• Specifically, what kind of work would you be doing?
5. Visually rehearse what you want to create
Have you heard that top athletes mentally rehearse their performance before an event? Did you know that Tiger Woods visualizes his golf strokes before he ever gets on the green?
In the same way, visualize yourself successful in your field. Whatever your niche market, imagine that you are successful in providing them with the service they need. See yourself receiving checks that reflect your full commission. Imagine just having sold a home. See the happy faces of the sellers as you bring them over a bottle of champagne. Whatever it is you're thinking of doing, visualize it first.
6. Step inside the visualization
In my 12+ years of coaching success minded professionals to double and triple their incomes, I find that they often skip this final step. And yet this is perhaps the most important step. Not only do you need to visualize what you want to create, but also you need to visualize yourself having it now, and feel what it feels like.
For example, imagine your dream, having already come true. Visualize yourself driving, your brand-new car (smell the leather) into the driveway of your brand-new house. Be in the living room of your new house, what is the view like? Picture the happiest scene possible in your new house, perhaps a gathering with friends and/or family. How does it feel to know that you have succeeded in reaching your dream? How does it feel knowing that you have an abundance of resources, not only for your own financial security, but also to give to others?
When you feel it, you create it. Your thoughts and feelings radiate energies that magnify back to you what you want. So the more you can live in your future fantasy, as if it's happening right now, the faster it will come to you. Your subconscious mind does not know the difference between fantasy and reality.
Follow the simple steps above, and create your own “success blueprint.” Putting these ideas together will help you to create your own “success blueprint.” Your subconscious mind will receive the program it needs that determines your relationship to success.
In today's changing market with so many real estate agents struggling, why do some succeed?
This article describes the mindset and the actions that successful real estate agents are taking now. When real estate agents follow this simple formula, they can become Top Producers in any market.
Part 1: Mindset
In my work as a real estate business coach over the past 12 years, I have had the honor to interview the top producing real estate agents in the USA and Canada.
This is what I found out: the top producing real estate agents all said the same thing. "What helped me to get to the top was my mindset first of all". When I inquired further as to what they were talking about, they all pointed to having these characteristics:
* Optimism * Positive Mental attitude * Looking for opportunities * Prosperity thinking rather than scarcity thinking * Clear definition of their ideal clients
What I find interesting about all of these mindset qualities is that these are the same qualities that the Law of Attraction teaches.
But how can this be? Many top producers have been successful for decades before "The Secret" ever came out. Here's the reason - even before the "The Secret" came out, the Law of Attraction has been in existence.
Centuries ago people were writing about the Law of Attraction. Scholars in this century have written about the Law of the Attraction. Writers like Emerson, Blake and Einstein, have all written about the Law of Attraction.
In 1962, Catherine Ponder published her first book called "The Dynamic Laws of Prosperity". This book was all about Law of Attraction. Her main point was that you need to radiate out before you magnetize in. In other words, you can't get something for nothing. You have to give first.
Top producing real estate agents may never have read these authors, and yet they train themselves to have a prosperity mindset. They train themselves to be optimistic, to look for the opportunities in any market, and to focus upon what they wanted, not upon what they didn't want.
This in fact is the KEY. To succeed in any market, you need to be clear about what you want to achieve, then you need to know that you deserve it, visualize it and affirm it and take action steps to move you in the direction of your goal. This in essence is the Law of Attraction.
Too many agents in today's market are doing the opposite.
They are focusing on what they don't want - the downturn in business, the slowness of the market, the falling home prices, rather than seeing that today's market is for the most part an excellent time to be focusing on buyers.
Home prices are low, and they may not get lower. Interest rates are very low and may not get lower.
What more do you need to sell to prospective buyers? Keep focusing on the opportunities right now in today's market with a prosperity mindset.
Part 2: Action Steps
It's not enough just to practice "prosperity thinking" or to practice the Law of Attraction.
You need to be taking the right action steps. This usually means being in front of, either in person or on the phone with your ideal clients.
Who do you want to work with? List the characteristics of your ideal clients. Do you want to work with people who are:
* Committed? * Decisive? * Qualified? * Highly appreciative of your services?
If so, then what are you doing to reach these people? Are you choosing online marketing as so many agents are doing? Or are you choosing off-line marketing, which would be called prospecting?
Make a decision and do it.
If you decide to go with prospecting, then you need to do it regularly and consistently. The top producing real estate agents took one to two hours a day, every day in the morning, to call different categories of people.
Here are some groups they would call to generate business:
* Past clients * Current clients * Sphere of influence * Expired listings * FIZBO'S * Calling around "just listed/just sold"
When I work with my clients to help them to make these calls, they find that it becomes much easier to call when they have a compelling reason.
What is your compelling reason to call you past clients, your current clients, or your sphere of influence? If you have something to offer and you get to the point, they will be happy to hear from you.
For example, you can let them know that you are an excellent referral source. You might say something to them like: "I just wanted to let you know that if you are needing somebody to help you repair or upgrade your house, I am a good referral source."
I'm well-connected with painters, plumbers, electricians and many others. Please let me know when I can be of service and provide you with someone's name or number.
After you give them that information, they will be open and receptive to hearing what you have to say next. Your next line could be something like, "I'm very excited about expanding my business. Who do you know, who is even whispering about buying or selling a home?"
I find that simple strategies like this can make all the difference in your attitude about calling people. When you know you have something to give, (everyone likes to be the giver) you will look forward to picking up the phone and calling people. You will usually find that by giving them something, they will want to get back.
That's the Law of Attraction in action.
In summary, I recommend using the Law of Attraction prosperity mindset combined with effective action steps. Whatever action steps you choose, be sure to schedule a time first thing in the morning before the day gets rolling. And make it a point not to accept incoming calls during that time.
You'll be surprised at how much new business, you can generate from just focusing one hour a day. You can become a top producer and double and even triple your income in ANY market.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.