Real estate blog entries tagged with advertising by Matt Dollinger (@properties)

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Home : Blogs : Matt Dollinger : The You Factor - The Business of Real Estate 2.0 : Tag "advertising"

advertising: Bring the Love Back - The Real Estate Wakeup Call - 03/08/09 10:37 PM

You have lost your consumer
You need to solve this problem by making it someone else's problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going "viral"
What happened?

Inspiration, anyone? by geertdesager Here's your wakeup call. Heed it before it's too late. Be a provider... not an advertiser... and know the difference. Matt … (2 comments)

advertising: The Best Video to Watch to Understand the Changing Industry - 02/10/09 11:12 AM

Take a look at this video. This is produced by www.BringTheLoveBack.com and is probably one of the greatest insights into Advertising and Consumers available. Inspiration, anyone? The trailerby geertdesager Please share your thoughts at www.TheYouFactor.com or join our Facebook group for The Real Estate Trusted Advisors here http://www.facebook.com/home.php?#/group.php?gid=40731831691. Matt Dollinger
www.TheYouFactor.com … (0 comments)

advertising: Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference - 07/01/08 10:12 AM

This is a follow up to my original post "You're NOT Marketing... How to STOP Advertising and Start Marketing!". This Utterz talks more about HOW to incorporate the knowledge of your target audience into your efforts to create true MARKETING campaigns instead of Advertising. Matt Dollinger … (2 comments)

advertising: You're NOT Marketing... How to STOP Advertising and Start Marketing! - 06/30/08 11:35 PM

So, I'm driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts... Even more so, it made me think about how many people, (and industries), don't know the difference between ADVERTISING and MARKETING. Are you investing in Real Estate MARKETING or Real Estate ADVERTISING Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, … (17 comments)

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Matt Dollinger

Chicago, IL

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