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understanding clients: GET TARGETED! Posting to Localism - Post to your Sphere FIRST! - 07/10/08 08:38 PM
So I have to admit... I have gotten caught up in this whole release of Active Rain Localism as much as the next person. And where I don't understand some of the territorial marketing commentary going on in some of the posts, I have to admit that it's a pretty neat tool.
BUT... There's a common thread I see going on.
Many of the threads that I have witnessed going on talk about Localism as this superior way of communication for your business.
The Question becomes...
"Are you communicating (and spending as much time communicating) with your Sphere of influence … (13 comments)
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understanding clients: You're NOT Marketing... How to STOP Advertising and Start Marketing! - 06/30/08 11:35 PM
So, I'm driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts... Even more so, it made me think about how many people, (and industries), don't know the difference between ADVERTISING and MARKETING. Are you investing in Real Estate MARKETING or Real Estate ADVERTISING Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, … (17 comments)
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understanding clients: How To: Understand Your Clients and Create Raving Fans in 1 Hour - 06/16/08 05:31 PM
So, what do you actually KNOW about your clients and referral sources? You probably know the following demographic information: 1. Where they live. 2. What they do for a living. 3. What their general income looks like. 4. Their race, sex, and family status. 5. Possibly their educational level.
But the question becomes, "Does this truly make them people, or are these just demographic factors that we often draw assumptions from?" I think this is a huge difference between knowing your clients' Demographics and their Psychographics... and I believe that the Psychographics are what we really need to know.
… (11 comments)
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Matt Dollinger
Chicago,
IL
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Office Phone: (312) 506-0236
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