Now that you've collected a bunch of e-mail addresses from your potential customers, your new, existing and past clients, and your fellow REALTORS®, how do you send mass e-mails to them? More importantly, how do you send them e-mail without it looking like you've sent the same e-mail to everybody?
You've probably gotten an e-mail or two from someone who sends the same e-mail to a whole bunch of people. Maybe it was a forwarded joke, or an alert about the latest virus, but what they have in common is that the to: list contains a slew of e-mail addresses. It's a common mistake, and the problem is that the person who sent the e-mail also sent along the e-mail addresses of everybody in their address book.
So how do you send an e-mail to a bunch of people and make it look it was sent to just one? You could simply send the e-mail to one person, and then put everybody else in the bcc: list (blind carbon copy), but there is a better way.
Point your browser to http://www.coloradosoft.com and buy a copy of a mass e-mail program called "WorldMerge." ZD Internet Professional Magazine called it, "Simply the best e-mail merge application for the money."
With WorldMerge, you can quickly and easily generate large numbers of personalized e-mail messages. E-mail merge is similar to mail merge in Microsoft Word - you create a form letter and merge personalized data into each letter. Then your letters are addressed to "Dear Andrew" instead of "Dear Client," for example.
How does it work? Unlike other programs, WorldMerge lets you open your contact databases directly with no tricky importing. If you store your customer information in Microsoft Access or Excel, or if you already have an e-mail list in Microsoft Outlook, you can open that contact file directly in WorldMerge.
Once you have your targeted e-mail list, WorldMerge lets you create e-mail merge templates. You write one message that will be sent to all the people on your list, except now you can "drop" in database fields you wish to be merged (ex: Dear [[first name]]). When your contact receives your message, it will be individually addressed with personal data merged into the message body. And you won't have to reveal your list of email addresses in the CC: field. The recipient of your e-mail will think you took the time to e-mail him or her personally!
You can use this tool to send listings to prospects and fellow REALTORS®, send a customized newsletter to customers and clients, announce your new e-mail address, phone number, or new company, send holiday greetings to your entire contact list, or anything else you need to send to lots of people.
Probably the best feature of WorldMerge is how easy it is to use. It offers direct support for your Microsoft Access, Microsoft Excel, dBase, ODBC, Eudora Address Book, or Text Delimited Database - no conversion or import required. And a Project Wizard gives you the power to create new mailing projects quickly and easily.
There is no limit on the number of database fields you can use in an e-mail merge, so you can not only personalize the e-mail with the recipient's name, but any other field in your database. You could, for example, send a mass e-mail to all your past clients thanking them for their purchase of their property, and merge in the address!
Another cool feature is the ability to send attachments. Not only can you send an attachment to everybody, but you can also send different attachments to different groups in the same database! WorldMerge allows for an unlimited number of mailing projects, which can be saved for use again and again, and it will handle a maximum list size of 100,000 recipients. To top it off, it's super fast - you can broadcast up to 8,000 messages per hour!
The bottom line is that WorldMerge is one of the "must have" programs on your PC. And the icing on the cake is two flavored. First, you get top try the program for free, and when you decide to buy it (and you will), it's only $59!
What are you waiting for? Go to www.coloradosoft.com and download it now!
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