The Listing Sheet is STILL Pathetic - 04/17/09 11:00 AM
A while ago I wrote a short article comparing some of the “standard” real estate marketing tools with those of other industries. I remember commenting how REALTORS, who sell commodities in the hundreds of thousands of dollars range, try to entice buyers with printouts made from an off-the-shelf inkjet printer on recycled paper, while automobile companies readily offer super-glossy-multi-page professional brochures to promote their lowliest of models. Of course, times change: When Baby Boomers invented the real estate industry, printing anything was a mimeographic achievement, so the small office printer was a revolutionary upgrade in marketing in the 1990s. Yet today’s … (0 comments)

The Future has Already Started - 04/12/09 08:55 AM
Recently I participated on a panel where the audience could ask literally anything. After a few softball questions to get started, the pink elephant entered the room: What do you think the real estate brokerage company of the future will look like? The room was suddenly still. Everyone leaned forward in their seats. All eyes were on the panelists. And after three other great answers - about companies focused on leadership, treating customers like guests, and practicing the fine art of salesmanship - the microphone came to me. What would be my answer? What will the real estate brokerage of the … (0 comments)

 
Matthew Ferrara -- Matthew Ferrara & Company ( -- www.matthewferrara.com) Rainmaker_large

Matthew Ferrara -- Matthew Ferrara & Company

Boston, MA

More about me…

-- www.matthewferrara.com

Address: 45 Osgood Street, Methuen, MA, 01844

Office Phone: (800) 253-2350

Cell Phone: (800) 253-2350

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