Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
When the Buyer is Ready, the Realtor will appear -- This is the tagline you need to remember when internet marketing.
I take the game of "Internet Hide and Seek" a bit more serious than your average Realtor. There are two levels to this game and like most of today's popular video games, you can't get to level 2 until you beat level 1.
Level 1. Your Goal - To have the online seeker voluntarily give you their contact information to add to your database.
Online Seeker's Goal - To get as much free information as possible without giving into the temptation of filling out the dreaded "Opt-in form".
To consistently win at this level you need to build and arsenal of compelling content through a long period of trial and error. (reading some of the marketing posts on Activerain can act as a "cheat sheet" to quickly help you find winning content)
The FREE CMA's and BUYER CONSULTATIONS are the equivalent to the old Atari games like Pong and Tetris. The seekers easily see these as instant sales pitches and quickly click away.
You need to use much flashier bait such as e-books, guides and video tutorials. A seeker is much more apt to give in if they know they will get the candy without having to talk to anyone.
To advance to level 2, you only need a name and valid email address. While you can make the phone number and address optional information, these tend to raise the anxiety of the seeker and can make them shy away.
Offering to send the "Needed Content" to the seeker's inbox will assure a valid email address. The use of "Squeeze Pages"
Level 2.Your Goal - To maintain contact with the seeker until he/she is ready and make sure that you are the Realtor that appears.
Online Seeker's Goal - To continue avoiding you until their motivation level is at the point where they need your help.
To succeed at level 2 you will need the assistance of a database system with built in drip campaigns and the ability to track what content has been sent to which contacts.
Having a contact sign up for daily listing alerts is the best way to assure they will be seeing your information consistantly, but you will still need to mix in some more personal emails and phone calls if you have their number.
The average Online Seeker will be a long term. low success rate prospect. While that doesn't sound encouraging, the longer you can consistently reach them, the higher the chance they will contact you when they are ready to get serious.
You will always need your networking and personal relationships and referrals to stay successful, but getting that phone call out of the blue from a Seeker that saw you appear at the right time, is a very rewarding BONUS!
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.