I just have to write and tell you about this...

It's been about a month since the launch of the Short Sale Lead Generator Program. I've received so much Email about this site and what it is and what it does and...

Finding leads requires that people (homeowners) can find you and find where you want them to contact you. The Internet gives both of you the technology to meet and to get to know each other. But how do you get people to find you? Where do they find you...

Would a highly visible web site, or high ranking on Yahoo or Google get people to your web site to sign up?

STOP the roller coaster and just read this report
Stop your head from spinning!

You can download the report by right clicking here.

Right click and save it to your computer before you open it - it's a PDF document.

I have to tell you that I'm really surprised.

Surprised by the number of people who have taken on this program without any technical background whatsoever. But there are a good number of people out there who are sitting back scratching their head - trying to figure out why the SSLG program is something that they can't wrap their arms around.

Wondering what it is. Wondering why they even need leads.

Relax - if you don't get it, just go back to what you were doing and life will be just fine... for a while...

Someone has moved your cheese - you may not have figured it out yet. When you do it might be too late.

TRUTH - In our economy today there is a real increase of pending Foreclosures and there is no way that these homeowners can afford to stay in their homes.

TRUTH - In our economy today there is an increased need for homes for first-time home buyers who have financing - have a good job - and have good credit.

TRUTH - In our economy today there is a huge number of wealthy people who are sitting there with cash to buy up these Real Estate deals. Did I mention that they have cash? Oh yeah - silly me!

TRUTH - There are other 'deals' in Real Estate too and one wouldn't have to do a single Short Sale or deal with a single Foreclosure property.

But maybe you don't see this.

I have to tell you that I stopped watching the local news. I'm tired of them lying to their viewers about our economy and the conditions in our community. I guess these 'newscasters' and I use the term lightly, haven't heard the story of Chicken Little - if they did, maybe they wouldn't be so quick to report that the sky is falling...

Well, ok - if you don't see the opportunity in our world today, then there isn't much that I can do...

I'm working with your competitors and they are cleaning up in your market. Too bad they see it and you don't!

Anyway - take a look at this report and maybe you will see some other application for this technology - click here to get your copy. I'm not asking for your Email address to get this and all you have to do is download it to read it.

To your success...

Michael Hobach

http://ShortSaleLeadGenerator.com

 

For the last several months I have been working on a new project aimed to combat all the BS about finding Short Sale leads on the Internet... I have to tell you - if you really want to pay someone for the leads that you need, be my guest, otherwise read on...

If you want to create a LEAD SUCKING web site, or a hundred web sites, all costing you nothing, $0, nadda, zip... I can show you how to do this easily!

UPDATE! The site is live - sign up now or miss out! Click here

One thing about me is that I hate to pay for something that I can make or generate on my own. I know, I know... out source as much as you can! But you know what - if you have no idea what it takes to do something that you are outsourcing, then how do you know that you are receiving true value from your source?!

I truly do believe in teaching people how to fish, rather than just giving them a fish.

You see it's actually really easy to generate leads from a web site - it just depends where you are with your Real Estate Investing business... right? In some cases it makes more sense to just buy them from someone and just get it over with... but maybe you just want a couple leads a month and you don't want to pay a lot to get this set up and running... I'm with you there! So what does it take?

1. Web site Templates - Easily customizable templates!
2. A highly visible web site that creates the relationship with those in need
3. Web 2.0 widgets and social networking tools
4. Search Engine ranking to generate organic traffic
5. Easy to submit forms
6. A toll-free number to handle non-Internet suspects
7. Hands on training and implementation guidance

There is one more thing needed to get you all of the leads that you could ever use in any market you choose - or multiple markets!

• The ability to crank out these sites and get them generating 'organic traffic' within days - not months!

What is 'Organic Traffic' ?

Organic traffic is traffic to a target web page or web site where the traffic is generated simply by where the site appears in the search results without ads, and without Pay Per Click (PPC). I've been amazed at how quickly several test sites are making it to the top of Google's results pages, and I'm about to share with you just exactly how this is done. I've launched several test sites to measure the validity of this concept, and I'm just amazed - the interesting thing is that this will work for any market - not just finding those homeowners who are facing foreclosure!!

What about a buyer site?

Absolutely! What I'm going to teach you will allow you to use the templates, forms and pre-written content to create your buyer site(s) as well. It's simple once you understand the components and how to get the buyers to your site.

What about an Investor / private money site?

Again, I will be providing the components and all you need to do is put the things that you need together to make whatever site you need.

No Hype - Please!

I know - this sounds like a sales letter for some newly hyped lead generator. Sorry - I don't really like hype... but I have to say that it's just amazing how all of this works - and if you have a hosting account you probably already have everything you need. I've been tweaking some of the add ons so that they play well with everything, and as soon as I have this done and tested I will be releasing the templates and everything else to you. It's important to note that you won't have to purchase some expensive web development software to make this happen. For the most part almost everything is available for download on the Internet for free!

UPDATE! The site is live - sign up now or miss out! Click here

I know that I'm going to start getting Emails about the fact that I'm competing with those who are selling leads and those who are promoting those high-end web sites where you have little control over what your site looks like. I've already shown this technology to a few and I think that there is going to be a battle brewing on some forum or community sites. I'm ready - I really don't like some of the things being promoted out there and I would rather teach you to fish rather than just give you a fish... I shouldn't have to explain this now should I? If you need an explaination just drop me a note via the Contact page here on this site.

So what is it that I don't like about buying leads?

Simple - it's about the relationship!

When you buy leads, or get leads through some co-op setup you have no idea what you are getting. What I mean by that is that when the homeowner signed up and said that they needed someone to contact them, they aren't drawn to you because of your web site - they are just submitting forms online.

The company you are buying the leads from may call them and qualify the homeowners, but still no relationship has been established - this is usually done by a call center and it's just someone on the phone.

The lead(s) that you are buying are probably being offered to multiple lead buyers so there is no relationship.

Once you get these leads, the first thing that you have to do is try to establish a relationship with the homeowner - who knows how many other people they have talked to since they were qualified for you to buy them - again... no relationship

You see, those homeowners in need are just suspects - they become prospects once they contact you and request your information. When YOU are doing the marketing you can create that needed relationship right there on your web site - almost nobody really does this today, and I believe that is why so many marketing campaigns are ineffective! Lets fix that problem from the beginning - I'll show you how!

This training will be added to the Short Sale Big Bundle - anyone who has purchased the big bundle will get this training and all of the benefits - check it out here http://ShortSaleBigBundle.com ... and we will be raising the price on the Big Bundle once this training is added! There are only a couple spots left at the $299.00 price.

.

UPDATE! The site is live - sign up now or miss out! Click here

Your comments are always welcome here - just keep it clean and on topic...

To your success,

Michael Hobach

Michael Hobach here with some really exciting news!

I've been asked so many times in the last month for this that I just had to address it and make it happen...

So many Realtors, Investors, and other Real Estate Professionals have been asking if they could sell or give away my 'Money Trouble Help Guide'.

Today I am releasing for the first time ever - Resale Rights to a product that I produced. You will be happy to know that this is one of those books that just about everyone can re-sell.

Ok - no more noise, just visit the web site and get your order in right now...

http://moneytroublehelp.com/resalerights.html

Here's the thing - the first 30 orders are heavily discounted.

I am only releasing 100 copies of Resale Rights. You can see on the sales page that there are limits to how many can be released at the discounted and regular amounts.

You will receive a copy of the book in PDF format. This copy has be modified so that you can print it for your customers without copyright infringement notices. The original book has several notices that would cause your customers to question the validity of the copy they are buying. Plus...

Graphics... I am including the graphics for the cover and spine. Should you want to 3-hole punch the book (200 pages) and slide the color inserts in for the cover and spine - you will have them.

In also including the 3-d graphics for a web page or other advertising should you wish to use them.

The sales page does not mention these graphics so I wanted to let you know that you do get them!

http://moneytroublehelp.com/resalerights.html

One last thing - if you have already purchased the Money Trouble Help Guide, there is no discount for the resale rights license!

To your success...

Michael Hobach

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A couple of weeks ago a crafty Internet Marketer published a report where it was announced that Land Trusts were dead!

First let me state that I am not an Attorney, nor do I play one on TV. You should seek competent legal advice from a practicing Attorney in your area.

Basically it stated that the Land Trust could no longer be used to get around seasoning issues in a Real Estate Short Sale.

Excuse me... when did a Land Trust ever really get around the seasoning issue?!

Let it be known that what has become known simply as the 'Land Trust' really got started as the 'Illinois Land Trust' - and it's sole purpose was to hide or mask the legal owners of Real Estate. For what purpose I will leave to your imagination. By it's very design the "and Trust would cloud the Title at some point.

The Illinois Land Trust has not been a valid vehicle to hold Real Estate in several states for as long as I can remember! I'm here in Wisconsin, and I was shown the Land Trust and the associated documents back in 2004. Interesting documents - and I didn't bother to have my Attorney review them at that time. But I did attempt 3 Short Sales using that paperwork with scary results... Lets just say that I am still unable to do business with two title companies here in my local area. I also had to move the properties out of the Land Trusts before I could flip them.

Keep in mind that here in Wisconsin a Trust is valid only if it is an 'Active' Trust. The Land Trust is not an 'Active' Trust. What is the difference? In simple terms an Active Trust requires that there be a tax number issued to the Trust by the IRS; The Trust must file a tax return; The Trust must have the ability to pay it's expenses which means that there should be a bank account with money in it to pay expenses incurred by the Trust.

Let me state that the 'Land Trust method' of flipping Real Estate is something that some have been successful at getting away with in the past. It may or may not be valid where they report that they use it, and their belief is that the trust is in existence for such a short period of time that it doesn't matter if it's valid or not!

Ok - I need to state here that I have never encouraged anyone to use the Land Trust when doing a Short Sale. I am and have been totally against using a land trust in a Short Sale Flip!!! In all of my teachings I tell my students to do something other than a Land Trust!

Here is the issue - and the primary reason that the Title Insurance Companies are dead against those Investors trying to use the Land Trust...

The Illinois Land Trust and all of the variations that I've seen forbid the Trustee from disclosing who the actual beneficiaries are - it also forbids the Trustee from disclosing information about the Trust structure itself. This means that when the Title Company goes to underwrite the policy there are a lot of things that they can not determine and thus there are exceptions on the commitment. In the past these issues were not a problem because the policy life was so short that no one really cared. Today the title companies are realizing that these exceptions were never addressed and as a result the claims made against the policies written are costing them a fortune - the Land Trust has placed a cloud on the title that is difficult to remove or explain.

Now understanding how a Trust works and then how a Land Trust works, why would someone place a piece of Real Estate in a Land Trust to flip it? Someone answer this for me because the answer isn't obvious to me!

So it's not that the Land Trust is dead - it's that the Title Insurance Companies are wise to what unscrupulous 'Investors' have done in the past. They now understand what is being done with these 'Land Trusts' and they are not going to insure them!

I think that some might believe that the Land Trust also protected the property from the bank. I'm not sure about this either. Since I haven't use this method but a couple of times and got my hands slapped by my Attorney, I can't say...

One thing that I would like to point out about Trusts... The Trust is a great way to hold Real Estate long-term. Real Property held by a trust provides protection for the property and it also allows the Investor to pass Real Estate to their family without taxation. Trusts are often used to hold Real Property and you can find out more about this online. I will agree that for long term holding of Real Estate the Family Trust is great!

Something that I want to mention here too - other 'Investors' believe that if they have the homeowner deed the property to them that it holds up the Foreclosure. There is the issue of the Sheriffs Deed which overrides the deed to the Investor. So it doesn't matter what the Investor does regarding the deed - if the Foreclosure proceeds, the Sheriffs Deed will get the property to the rightful owner without any problem whatsoever.

I teach these basics as I have since 2004 through my books and now through the REI Learning Center. Have you gone long enough wanting to know the basics and the truth? http://REILearningCenter.com

[Written from an Investor's standpoint] 

When was the last time a Realtor, that you know, has performed a short sale where they have requested a discount in excess of their commissions and covering closing costs?

Why is it that most Realtors don't know or attempt to negotiate a bigger discount in a short sale on behalf of their client? 

You wouldn't think that the banks would give these foreclosure properties away now would you... but understanding just how a non-performing asset affects the bank's ability to borrow money helps us to see why they would want to...

Understand that if the bank (or mortgage company) has a $100,000 mortgage that is in default, this affects their ability to borrow by a factor of 9. This means that they lose the ability to borrow up to $900,000 from the FED.

This works with credit cards too - say that you apply to get a card with a line of credit of $5,000 - the bank who just issued you the card with a line of $5,000 uses your credit to borrow 9 times that amount - so they leverage your credit worthiness to borrow $45,000 from the FED.

So it stands to reason that the bank (Mortgage Company) will be willing to discount the payoff of the underlying mortgage when it is in default. The amount that they are willing to accept is dependant on several things - actually it's a very simple calculation and if you understand this, it will be easy for you to calculate what you might pay for any property in Foreclosure...

So how can you know what to offer the bank? How will you know what they are willing to accept? Well, it's a simple calculation and basically it's 80% of ‘As-is' value of the property. Pretty simple calculation wouldn't you say? And they may go to 75% if there is a Realtor involved assuming a 6% commission structure.

Ha - there is a catch...

The bank has a certain way that they calculate that As-is value... each bank is different, and in some cases their calculations are cast in stone - there is a reason for this too, which we will cover later - let's just say that it has to do with a thing called mortgage insurance - and this isn't PMI either.

Ok - so some banks rely on an Appraisal and others will accept a Broker's Price Opinion (BPO). In either case the local market, property condition, and several other points will affect the actual value that the bank puts on a property. Contrary to popular belief, you can only influence this process so much - you can't get the bank to believe that the property is worth less than it really is.

Banks do exactly what we should be doing... they evaluate their risk associated with a given property without even looking at the borrower. If the subject property is in the inner-city then the bank knows that the borrower will most likely be a high-risk borrower (because of income or other social economic concerns). They will also know that the property is old and will not appreciate much over the term of the mortgage. There are also several depreciating issues that the bank will look at, and the most important one is crime... yes crime does depreciate the value of a property.

So now since the banks will offer discounts on most all properties with defaulting mortgages, what should we look at as an investor? First - you've heard this so many times before -location, location, location!

The banks do not want to hold on to Real Estate! The banks want to liquidate anything and everything that they can and they will mitigate their loss as best they can. This means that while we can get them to discount just about any mortgage payoff, there will be some that they will be more willing to discount than others. We just need to figure out where we can make the most profit at the end of a transaction.

I guess that maybe this isn't obvious - the whole point of doing a Short Sale is to get the bank to accept less than what is owed to pay off the existing mortgage.

If you have purchased or sold Real Estate before you know that at closing the existing mortgage - the one held by the seller, needs to be paid off before the bank releases it's interest in that property. A Short Sale allows the buyer to negotiate a much lower payoff of the existing mortgage. In many cases today it may be 50-60 percent of what is actually owed. Don't quote me on this discount as it truly depends on the current value of the property in today's market.

 

I have to be honest here - I am one of those people using the horizontal filing method in my office - how about you? Now I'm not proud of this, and only I can find the file that everyone else is looking for. This makes it difficult to run a business - any business...

If you're like me, you probably get frustrated with all the chaos that's created by trying to stay on top of our marketing efforts, and following-up with semi-motivated home sellers...

Well I found the perfect solution to this mess!

    http://diyrealestatesecrets.com/realprospect

John Schroeder, the creator of "RealProspect", Real Estate Investor, and Software Developer learned early on that when he started real estate investing, he was constantly struggling to keep the prospecting process organized.

In no time at all, he had stacks of papers and sticky notes stuck everywhere, and folders piling up with leads. See - I'm not alone... great minds work alike. It was complete chaos!

And let me tell you... Inefficiencies will ruin your chances for success.

What John did is create a system that would eliminate the need to store and organize papers and automate as much as possible.

And thus RealProspect was born.

The software program is a definite must have for anyone who is serious about their real estate investing business.

RealProspect has a built in direct mail campaign management feature that automatically schedules and tracks your multi-step mailings... and you can merge in seller information to personalize every letter on the fly to greatly increase response rates.

Talk about a time saver!

With this software you can store all kinds of information about your prospective sellers, import new leads from any list provider, schedule follow-ups and phone calls, keep a buyers list, store general contacts, search for sellers by any information you collected...

And best of all you can view all your scheduled activities in one simple to view screen so you never miss an appointment, phone call or meeting... and you never forget to send out a letter or mailing!

    http://diyrealestatesecrets.com/realprospect

There are just a ton of features to this program, so you really should check it out. I think you'll be glad you did... I know I am.

John agreed to offer those reading this a 10% discount for his software so when you check out be sure to use this promo code:

    SAVE10%-920

Enter the entire text above to receive the 10% discount.

Thanks for your support and I wish you success in your new venture...

Michael Hobach

Blue Eye Group LLC

As I mentioned a couple of weeks ago I am about to release my latest e-book titled "Short Sales Exposed". This is a report that everyone needs to read before they even attempt to get involved in the mess that's out there now with the mortgage companies. Oh, I'm not telling you to stay away, but you need to know what has changed and what you have to do to survive.

I will show you how you can make money immediately with this report... as soon as you download your copy you can start putting cash in your pocket...

I know that this book was to be released a couple of weeks ago, but I have to tell you that I've decided to put some more information in this book and it is taking a bit to put it all together.

    http://shortsalesexposed.com/ - Available NOW!

I've watched too many Realtors just ask for a discount to cover closing costs (including their commission) - there is a greater opportunity here for those who understand what is needed to get the banks to discount the payoff to almost 50%... seriously!