When a transaction goes bad and I get involved, the trainer seems to come out in me! As a trainer I do pick apart a dead deal to see where we have gone astray. In most cases agents simply need to get back to basics to help prevent dead deals. In most cases they were never transactions to begin with. Certain steps were missed, yes let me say that again, "Certain steps were missed and in most cases the dead deals were never transactions to begin with". To me the most important step when dealing with the consumer is screening of leads. It's too many … (49 comments)
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